Importance of Corporate Strategy in Business

The assignment discusses the significance of corporate strategy in business, including its ability to increase efficiency, establish an effective corporate structure, and optimize resources. It also emphasizes the importance of adopting this concept for employers, such as Curry Ltd., by analyzing competitors' strategies and formulating unique advantages.

CORPORATE STRATEGY
AND GOVERNANCE

Table of Contents
1. Introduction..................................................................................................................................1
2. Literature Review.........................................................................................................................1
3. Research Question.......................................................................................................................2
4. Research Methodologies..............................................................................................................3
CONCLUSION................................................................................................................................4
RECOMMENDATION...................................................................................................................4
REFERENCES................................................................................................................................5
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TITLE: An investigation of how organisational structure contributes in creating value for a
business. A case study on Curry Ltd.
1. Introduction
Corporate strategy and governance can be defined as overall scope and direction of an
organisation, under which a company carry out its business operations to achieve a specific goal.
For this purpose, it takes a portfolio approach to make strategic decision by determining the way
to create highest value (Tricker and Tricker, 2015). In context with Curry Ltd., it is one of the
largest retailers in UK which offers electronic products like TV, DVD & Blu Ray. In order to
develop corporate strategy, its managers are required to analyse how organisation is structured
for optimising human capital, governance and processes.
Research Aim : An investigation of how organisational structure contributes in creating value
for a business. A case study on Curry Ltd.
Research Objectives:
 To examine the role of corporate strategy in optimising processes in Curry Ltd.
 To determine the importance of organisational structure in creating business value.
2. Literature Review
Literature review is conducted for deep investigation of a particular topic where
researchers can use various methodologies.
Role of corporate strategy in optimising processes in Curry Ltd.
According to views of Turner (2014), it has observed that corporate strategy helps a firm
in utilising their resources in better manner. In order to maximise value of business, this concept
gives support to corporation in allocating its resources to other functions. As Curry Ltd. deals in
electronic retail sector, therefore, associated people and capital is considered as main resources
of this company. In this regard, corporate strategy helps in identifying core competencies as well
as ensuring that they are distributed in well-manner across the business. It also aid in ensuring in
supplying talented and high skilled employees whose corporation helps in achievement of
business objectives (What is Corporate Strategy?, 2018). In addition to this, such strategies also
help in allocating finance between projects and external opportunities. Under this process, main
role of corporate strategy is to keep pace with changing environment, minimise competitive
disadvantage, clear sense of strategic vision, motivate employees, strengthen decision-making
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and effective way of implementing policies for result. It assists organisations to understand
different-different concept of management and leadership theories. It includes classical and
behavioural management theories, system, contingency and systematic leadership theories etc.
These procedures help in underpinning how to get positive attitude of workers and support of
them in achievement of business objectives. For this purpose, managers of Curry Ltd adopt
contingency theory of leadership in order to motivate workers to give best performance.
Importance of organisational structure in creating business value
As per different perceptions of Chan, Watson and Woodliff (2014), it has analysed that
organisational design helps in creating the maximum value of any business. For this process, it
helps in ensuring that a company has a specific corporate structure and related system. Therefore,
in this regard, managers of Curry Ltd. are required to consider the role of corporate head office.
It includes reporting structure of business units and individuals as well as concept of centralized
and decentralized approaches. This would help in determining the way by which large initiatives
and commitments can be divided into various projects. It also aid in setting governance and
reporting structure also. Management of Curry Ltd have applied flat organisational structure
where every information is provided to workers by involved their participation. It shows that
under this company there is no difference among managers and staff members about inferiority
or seniority as well as all are treated equally. This would help in creating value of business.
Other than this, in order to enhance value of business at marketplace, managers of Curry Ltd
have adopted concept of Porter's Value Chain. It helps in differentiating products or services of
business by analysing the event's chain that occur within organisation. This procedure includes
certain steps for creating value such as- Inbound and outbound logistics, operations, marketing
and sales, service, procurement, technology development, infrastructure of business and human
resource management.
3. Research Question
This part of investigation gives direction to project makers as what they have to look out
from market by using different techniques in effective way. This may help in bringing out
something better which fits the research objectives (Formentini and Taticchi, 2016). In context
with present research which is based on the way structure organisation contributes in creating
value for Curry Ltd. Therefore, some major research questions as per this concept are given as
below:
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 How to examine the role of corporate strategy in optimising processes in Curry Ltd.?
 What is the importance of organisational structure in creating business value?
4. Research Methodologies
It is most extreme part of a proposal where investigators use some appropriate theories
and techniques to draw conclusion. It includes-
Research Design: It includes a set of research methods and procedures for collecting and
analysing measures of variables used to specify problems. It can be defined as framework which
helps in identifying the answers of research questions.
Qualitative and Quantitative Research: In qualitative research, data is gathered on the
basis of feedback of participants because it focuses more on understanding the behaviour of
human from different perceptive (Too and Weaver, 2014). While, under qualitative research,
information is collected through measuring things as it concerns more on discovering facts
related to social phenomena. In this regard, to discover answers of present research objectives,
qualitative methods are used by investigators of Curry Ltd.
Primary research: It is defined as methodology which is used by researchers for
gathering information independently. Primary data is more reliable and authentic for every
organization. It contributes in decision making programs and reducing recurring errors. Under
this research, involve several sources to collecting accurate information such as: Interview: It can be conducting through either telephonic or face to face communication
with a targeted person. Researcher observe respondent's interactions during open ended
process. Questionnaire: This involves a pre-defined series of related questions which is used for
collect appropriate informations from individuals. Respondents are fills answer according
to their mindset and previous experience from related subject.
Secondary research: Under this process, informations are already collected by someone
else due to previous research. Here, researchers summarize to recent data in order to receiving
relevant knowledge about existing problems. This is more cost effective than primary research
through collected data. It can be conduct on the bases of organizational records which includes
financial reports and recent year probability. Moreover it has some other sources for instance:
internet information, governmental and non Govt. agencies, public libraries, educational
institutions and so on.
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CONCLUSION
From this research proposal which is based upon the importance of corporate strategy in
businesses, it has analysed that it helps in increasing efficiencies of a business. It provides ways
by which a company can establish an effective corporate structure. It also aid in optimising
resources which are available within business in optimum manner. For this process, it allocates
the same into different parts of organisation more adequately.
RECOMMENDATION
After complete this investigation report, it has recommended to employers of Curry Ltd.
to adopt the concept of corporate strategy. As it is mostly focused with strategic decision making
process for a corporation. Therefore, this company must analysed how its competitors has
structured their business for optimising human resources, process and governance. This would
help in formulating unique strategies through which high competitive advantages can be gained.
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REFERENCES
Books and Journals
Tricker, R. B. and Tricker, R. I., 2015. Corporate governance: Principles, policies, and
practices. Oxford University Press, USA.
Formentini, M. and Taticchi, P., 2016. Corporate sustainability approaches and governance
mechanisms in sustainable supply chain management. Journal of Cleaner
Production. 112. pp.1920-1933.
Too, E. G. and Weaver, P., 2014. The management of project management: A conceptual
framework for project governance. International Journal of Project Management. 32(8).
pp.1382-1394.
Turner, J. R., 2014. Handbook of project-based management(Vol. 92). New York, NY:
McGraw-hill.
Chan, M. C., Watson, J. and Woodliff, D., 2014. Corporate governance quality and CSR
disclosures. Journal of Business Ethics. 125(1). pp.59-73.
Online
What is Corporate Strategy?. 2018. [Online] Available Through:
<https://www.myaccountingcourse.com/accounting-dictionary/corporate-strategy>.
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