Corporate Governance and Sustainability Strategies

This assignment delves into the world of corporate governance and sustainability, exploring the development, leadership, and implementation of responsible business strategies. It covers various topics, including the labor market for directors, externalities in corporate governance, and the association between sustainability governance characteristics and the assurance of corporate sustainability reports. The assignment also touches on management strategy and intellectual capital disclosure, as well as the influence of corporate governance on firm strategy and performance. With a focus on empirical insights and research methodologies, this assignment provides a comprehensive overview of the key concepts and best practices in corporate governance and sustainability.

Corporate Strategy and
Governance

TABLE OF CONTENTS
FORMATIVE ASSESSMENT........................................................................................................1
Introduction............................................................................................................................1
Rationale.................................................................................................................................3
Literature Review...................................................................................................................3
Research Methodology...........................................................................................................4
Gantt Chart.............................................................................................................................4
SUMMATIVE ASSESSMENT.......................................................................................................7
Introduction............................................................................................................................7
Background of Company........................................................................................................7
Reviews of issues...................................................................................................................8
LITERATURE REVIEW................................................................................................................9
DISCUSSION OF THE SECONDARY AND PRIMARY RESEARCH UNDERTAKEN........12
CRITICAL REVIEW OF THE RESULTS...................................................................................16
Primary research...................................................................................................................16
Secondary research...............................................................................................................26
RECOMMENDATIONS AND CONCLUSION..........................................................................27
REFERENCES..............................................................................................................................29

FORMATIVE ASSESSMENT
Introduction
For management of company, it is very important that the control and governance of all
the rules and regulations, code of conduct as well as the entire procedure of working should be in
an organized manner. There are various types of corporate strategies and it provides a systematic
framework for organisational functions and operations such as growth strategy, stability, and
diversification strategy. Strategy is an art of devising plan and strategies to achieve goals and
objectives (Tricker and Tricker, 2015). Only planning strategy is not enough for company, it is
also very essential that it should be properly controlled or governed as well as managed in a
systematic manner. There are different types of people or stakeholders that are attached towards
company as they have interest and share into policies, systems and procedures such as customers,
employees, suppliers, government, society and shareholders. Therefore, it is very essential for
company that they inherent their stress and focus on rendering satisfaction as well as optimum
profit to shareholders of company. It is only possible if organisation has systematic, organized
and proper system of management as well as control on their operational and functional
procedures and policies (Ferkins and Shilbury, 2015).
Hence, corporate strategy and governance is are essential needs within Domino's Group
Plc. to make their system and performance effective and efficient. The top management of
Domino's Group has to take strategic decisions to govern and manage the corporate strategy.
Main aim or intention to make corporate strategy and its governance is to achieve success in the
future for long run. In addition to this, these strategies will also help the shareholders of
Domino's Group to explain rules and regulations of company. In order to invest capital and
spend money on investment, sustainability, social, political and environmental factors must be
considered. Domino's Group is a complete statutory body that is based on master franchise of
international fast food pizza delivery chain. They are providing healthy and hygienic fast food
since 1960 (Nakpodia, 2018).
Shareholder Analysis Matrix
1

Name of
Shareholde
rs
Impact
State the
impact of
project on
them?
(Low,
Medium or
High)
Influence
State the
influence
they will
have on the
project (Low,
Medium or
High)
State the
importance of
the
stakeholder?
What is the
role of
stakeholders
in blocking of
project?
Strategy for
engaging the
stakeholders
Customers High Medium Enhancing the
sales of
company
Making
complaints
about quality
of service after
the reports
Information
and feedback
meetings in
every 3
months
Employees Medium High Pursuing the
policies and
procedures
Going for
strike
Quarterly
round-table
discussions
Community Medium Medium Allowing
taking raw
materials from
society and
community
Stopping to
take funds and
materials
Half yearly
press meetings
Suppliers Low High Maintaining as
well as
managing
supplies for
company
Not providing
materials as
and when
needed
Monthly
meeting
Shareholde
rs
High High Allocation of
capital on time
Not providing Quarterly
2

Name of
Shareholde
rs
Impact
State the
impact of
project on
them?
(Low,
Medium or
High)
Influence
State the
influence
they will
have on the
project (Low,
Medium or
High)
State the
importance of
the
stakeholder?
What is the
role of
stakeholders
in blocking of
project?
Strategy for
engaging the
stakeholders
when required funds press meetings
Rationale
In this present report, Corporate Strategy and Governance have been taken due to
increasing significance within company. Domino's Group has been chosen for assessment of
corporate strategy and governance of company in this report. Domino's Group is the leading fast
food chain in UK as well as in world. It is earning around £474.6 million in 2017 and
approximately 1,749 employees are working in company. Thus, it is necessary to study the
components as well as issues which are governing corporate report for all companies (Klettner,
Clarke and Boersma, 2014). For example: Domino's group will be facing issues relating to
conflicts or any disturbance in between employees of organisation. Conflict is not a small thing
as it affects the image of organisation. Domino's Group has to make strategies and policies to
avoid these issues and problems coming internally within organisation. There are various
problems that company is facing such as lack of policy arrangement, gender and caste issues,
unhealthy environment and atmosphere of company as well as many others. Thus, it is very
important to make a matrix or difference in between issues that are important to be considered or
not very essential to consider and which should be included in corporate governance for which
strategies are prepared (Benton, 2016).
Literature Review
According to Formentini and Taticchi (2016), the word corporate governance refers to
the relations, mechanisms as well as procedures that help corporation to control and direct along
3

with balancing of interest and share of shareholders of company. It is important that the policies
and procedure which company is formulating should be followed in a proper and systematic
manner. If these policies and procedures are obeyed in a strategic or definite manner then there
will be no problem and issue arise within organisation. The primary or fundamental aim of
corporate governance is to facilitate efficacious and impressive management that delivers the
long term success of company. It is the system that assists management to control and direct
towards achieving goals and objectives.
As per Rothaermel (2015), in the UK, it is a part of legal system for listed organisation’s
corporate governance. Company will achieve the highest growth if there is proper and systematic
corporate governance within firm’s operations and functions. In order to sustain in the world of
competition, it is very important to use strategies of corporate governance. For company's
management, it is very crucial to have strategic control and governance of all the rules and
regulations, code of conduct along with the process of operation should be in designed manner.
Research Methodology
Research Methodology is an important part of research proposal as well as for carrying
out whole study. It is very important to use correct methods of study so that research will be
conducted properly (Hill, Jones and Schilling, 2015).
Data Collection- Data collection is one of the most essential parts of research as without
collection of data, research project cannot be completed. There are two types of sources for
collecting data such as primary and secondary. Both these sources are used in this research study.
Sampling- Sampling is a process that is used for statistical analysis in which
predetermined number of observations are taken from a large population. In this research study,
simple random sampling will be used by the researcher. Data will be collected by 20 employees
of Domino's Group (Hill, Jones and Schilling, 2015).
Data Analysis- Data analysis is also the most important part of study. It is the process to
make the raw information into meaningful one. Thematic analysis will be used by researcher to
make the research study successful.
Gantt chart
Task Name Duration Start Finish Predec
essors
4

Task / Duration in week 6 days 7/26/18 08/02/18
Selection of topic 2 days 7/25/18 7/28/18
Project development 1 day 7/29/18 7/31/18 2
Formulating aim and
objectives 3 days 7/30/18 08/03/18 3
Carrying out literature
review 11 days 08/02/18 8/18/18 2,4
Developing Research
methodology 5 days 08/02/18 08/10/18 3
Conducting primary research 4 days 08/09/18 8/16/18 4,6
Data investigation 2 days 8/15/18 8/18/18 7
Valuation of data 3 days 8/19/18 8/23/18 7
Conclusion and
recommendations 1 day 8/19/18 8/20/18 8
Submission of draft 2 days 8/20/18 8/22/18 8,10
Final submission 1 day 8/20/18 8/22/18 10
5

Illustration 1: Gantt chart
6

SUMMATIVE ASSESSMENT
Introduction
The way organisation is governed refers to Corporate Governance. It is a technique or
method that directs as well as manages company in a right manner. Its actual meaning is to carry
out business according to the desire of company’s stakeholders. There are many benefits of
corporate governance as if company has effective and good corporate governance, company will
achieve corporate success along with economic growth. Addition to this, a powerful corporate
governance maintain as well as enhance the level of confidence that results in increasing profit
margin of company. Corporate Governance also helps company in raising capital effectively and
efficiently. Company's share price also has a positive impact by making strategies of corporate
governance.
In general words, corporate governance is making balance in between the interest of
consumers, suppliers, shareholders, community, etc. (McAlister and Ferrell, 2016). This report
will cover a short introduction of company’s background. Furthermore, reviews of issues which
company is facing relating to corporate governance will also be included in this report. In
addition to this, literature review on strategies and corporate governance will also be discussed in
this assignment. Besides this, a detailed discussion over primary and secondary research to
examine and ascertain problems or issues will be included here. At last, recommendations and
action will also be depicted in this report.
Background of Company
Domino's is the second biggest franchised chain of pizza in USA. Domino's Group is a
public limited company which is traded as LSE: DOM. This company falls under the industry of
food and beverages. It was found in the year 1957 by Tom Monaghan along with James
Monaghan who is his brother. Both are American entrepreneurs. Domino's name is evolved
when Tom Monaghan has become the sole owner of company. Its first outlet is in Ypsilanti,
Michigan, Unites States and the first name of Domino's Company is Dominick. Its headquarters
are located in Milton Keynes, England, UK. Domino's Group has long food chain serving in
more than 850 countries at present. It is famous for its products which are pizza, desserts, sides
and drinks. Domino's also hold their interest in the master franchisees for Domino's Pizza in
Norway's and Sweden. It has branches as well as exclusive rights to control and manage
7

operations in many countries such as Germany, Switzerland, Ireland, United Kingdom,
Luxembourg and Liechtenstein. The shares of Domino's are listed in London Stock Exchange.
Apart from all these, Domino's has more than 660 stores in England. In 2017, its revenue
is £474.6 million. More than 1700 employees are working in Domino's. The most attractive
feature of Domino's is that its menu depends on the location. Menu is designed according to local
taste of people such as Squid which is very famous in Japan. Tuna and Sweet Corn is very
popular in British trend and Pickle ginger is very preferable dish in India and many others. On
the other hand, food of Domino's is healthy as well as hygienic (Edmans, 2014).
Reviews of issues
Domino's Group is the biggest food industry across world. There are various issues faced
by company. Corporate Governance as well as strategic issues that are faced by company within
different departments and sectors. Domino's is managing very huge sectors of departments as
because company has very big operation which become very complex to manage. Food industry
is famous for health and hygiene issues. Domino's also faces the issue of price as its value of
products is very high. In addition to this, Domino's Pizza was named as an edible food rather
than real food as its ingredients and substances do not help. Domino's has a policy on Friday i.e.
buy one get one. This policy has led to great challenges to company as it was find that there is
great difference in the quality of pizza in normal days as compared to BOGO days. After that,
complaints made this policy to be discontinued.
Apart from that, company is also facing financial issues, lack of skills and knowledgeable
employees, performance and monitoring, etc. Commodities fluctuating cost, labour and rent
inflation are also the major challenges faced by company while its operations and functions. The
chain of Pizza is also influenced by the high cost of wheat, dairy and flour. Moreover, company
is also facing issues of high rates of substitution and high market entry. Company is facing high
competition from McDonald's. Both have tight competition as both of them are leading
companies in the food industry across world (Giannakopoulou, Thalassinos and Stamatopoulos,
2016).
In order to control or overcome those issues, Domino's is making effective strategies and
corporate governance so that they will make their stakeholders satisfied and happy. Top
management of company is ensuring impressive monitoring at workplace. To accomplish or
8

execute the mission and vision, it is essential to overcome those issues and encourage more
people towards them.
LITERATURE REVIEW
Corporate Governance
Corporate governance includes various processes and activities developed within a
business which assists to maintain effective and disciplined working environment in an
organisation. For increasing the reputation of brand and creating goodwill among various
competitors, it is essential for organizations to develop effective corporate frameworks, policies,
rules and regulations. According to Du Plessis, Hargovan and Harris (2018), in order to achieve
success and competitive advantages in current business environment, it is important for both;
small and large companies to have an organizational board. This board of organisation has
various top level managers who develop different policies and frameworks which are needed to
be followed strictly by every employee at the workplace. These frameworks and polices direct
each and every activity within a business or organisation to gain success within highly
competitive marketplace (Corporate Governance, 2017).
A major objective of developing corporate governance is balancing interest of various
stakeholders which are connected with the organisation directly or indirectly. Filatotchev and
Nakajima (2014) stated that there are various stakeholders associated with a business or
organization such as employees, staff, suppliers, government, shareholders, society, investors or
customers. The corporate governance also offers effective framework for achieving business
objectives and goals. It focuses on every part of management from internal control or action
plans to corporate disclosure to performance management.
ArAs (2016) states that corporate governance is an important part of every organisation
which controls or governs internal activities through various rules, policies or regulations which
help in achievement of business goals and objectives effectively. Board of directors within an
organisation are known as the primary stakeholders who highly influence corporate governance.
Shareholders are electing directors and are appointed by other members of the board. These
directors further represent shareholders of a company or organisation. The board is responsible
for making various significant decisions related to business for example executive compensation,
dividend policy and corporate officer appointments. Khan (2017), said that companies that
consist of a less stable board structure faces many problems in sustaining its position within a
9

market. Integrity, reliability as well as obligations related to shareholders may be doubted due to
unstable corporate governance. Underpinning and tolerating any kind of illegal activity in the
organisation can develop scandals which are harmful for every business.
For example – in 2015, Volkswagen was caught in a scandal for rigged engine emissions
test in Europe and America. Mallin, ed. (2016) stated that an effective and stable corporate
governance helps in increasing the brand value and position among its competitors, stakeholders
and shareholders. A smooth and fair organisation attracts as well as motivates its shareholders to
enhance their investment in the business. An efficient governance within a company develops
specific and clear sets of controls and rules which have aligned incentives for stakeholders,
officers and directors. According to Davies, (2016) corporate strategies and governance play an
important role within an organisation or company which helps to gain high level of
sustainability. Edmans, (2014) stated that, Directors and managers need to ensure that both;
strategies and governance are effectively assigned together. This will also assist the management
to achieve its objectives and goals respectively. The major goal of developing corporate
governance is balancing interest of various stakeholders which are connected with the
organisation directly or indirectly.
Corporate Strategy
According to Driver and Thompson (2018), corporate strategy is a plan of action that is
concerned with how company creates values across various businesses. A good and effective
corporate strategy leads company to get success in the long run. In order to maximize the margin
of profit, corporate strategy plays an effective role. Corporate strategy of company
communicates the entire vision and mission as well as goals of organisation. In order to achieve
long term success, company used to make corporate strategy. It is the fundamental part of plan of
strategic management. It is very important to formulate precise plans and strategies to sustain
and remain in the competitive world. Peters and Romi (2014), stated that there is huge
interconnection in between strategies and corporate governance. They are justified by company's
management so that company can operate effectively and efficiently. Corporate strategy should
be directed towards the achievement of objectives and goals of company. Due to its
uncleanliness and broad open boundaries, corporate strategy is totally different from other kinds
of plan of action.
10

As per Salvioni, Gennari and Bosetti (2016), corporate strategy is an approach to
strategic decision making activity that looks across all company's businesses to analyse how to
create value. Among all the strategies of company, corporate strategy is among top and the best
strategy of business. There are various factors of corporate strategy which are allocation of
resources, design of organisation, management of portfolio and strategic trade-offs. In the factor
of allocation of resources, corporate strategy has direct focus on capital and people. These are the
two main resources of any company. In order to achieve success, it is the duty of manager to
allocate these resources in right way at right time at right place. Ferrero‐Ferrero, Fernández‐
Izquierdo and Muñoz‐Torres (2015), stated that design of organisation also had a great
importance on company’s profit and market share. The top management of organisation should
design the structure in a manner that organisation should depict a well-designed structure which
is very necessary for company in building their image and attain a good position in the market
place. Other than that, management of portfolio plays a vital role in company’s success as it
decides what business to be in or to be out of. It is also very important to manage the risk factor
within organisation.
Tricker and Tricker (2015), said that one of the most challenging aspects of corporate
strategy is strategic trade-offs. It is very important for organization to make balance in between
return and risk across company. In order to improve the quality along with increment of profit,
corporate strategy plays an essential role. According to Klettner, Clarke and Boersma (2014),
corporate strategy is totally different from plan of business as corporate plan of action has entire
focus on managing resources, return and risk across company and it is the most important to grab
an opportunity with competitive advantage (Corporate Strategy, 2017). The corporate strategy
has entire focus on achieving goals and objective of company. Corporate strategy not only
focuses on increasing profit but it also considers the quality of work at company. Corporate
strategy is the heart in developing and improving competitive strategies. The main role and
responsibility of corporate strategy is to ensure value of company as whole. In order to win the
market, creation of value is primary focus of corporate strategy.
Formentini and Taticchi (2016), stated that corporate strategy also aims to motivate team
as well as to engage investors of company. Corporate strategy’s mission and vision is very clear
to render the largest programme of investment in history to develop as well as to improve
journey and give support to customers. It means the processes of organisation and operations in
11

which its different functions or activities of business can work collectively to accomplish a
common and desired goal or objectives of company. Corporate strategy combines different
businesses and departments in a single platform of company that results in executing goals and
objectives in a desired manner. The most attractive feature of corporate strategy is that it adds up
the values of shareholders. By making corporate strategy and governance, stakeholders feel
valued for the firm. It is also very necessary that company should value each and every
stakeholder of company because existence of company totally depends on them.
As per Rothaermel (2015), strategy of business is distinguished by corporate strategy as it
is concerned with the techniques and methods by which company or businesses compete in the
local and global market effectively. Corporate strategy reflects all strategies of company in a
systematic manner. Developed management plan is another name of corporate strategy as it is
prepared by top level management of company. Corporate strategy is made to make the functions
and operations of company in an ordered manner. The chances to achieve success within market
increased by effective corporate strategy and its governance. Corporate strategy is a
uninterrupted procedure that requires continuous efforts to engage investors in trusting the
organisation. Corporate strategy leads to effective planning of entire company’s rules and
regulations as it makes the structure of organisation in a designed manner.
McAlister and Ferrell (2016), said that organisations often struggle with their procedures
of planning as well as strategic management. It is very difficult for company to conciliate the
pressure for return on short-terms and strategic goals of long terms. Thus, it becomes very
complex for organisation to build the abilities required to accomplish strategies. Effective
corporate strategies are the strength of company as if corporate plan of action are good then
company can reach to its goals and objectives in an effective manner. For governance of
company, it is very important that control and governance of all the rules and regulations, code
of conduct as well as the entire procedure of working should be in an organized manner. There
are various types of corporate strategies that provide a systematic framework for organisational
functions and operations. Corporate strategy of company communicates the entire vision and
mission as well as goals of organisation. In order to achieve long term success, company used to
make corporate strategy.
12

DISCUSSION OF THE SECONDARY AND PRIMARY RESEARCH
UNDERTAKEN
There are different research tools and elements which are needed for getting the most
appropriate information or data related to research subject or topic. There are various kinds of
research methodologies which are utilized for accomplishing the aim and objectives of research
study or examination. Research methodologies are the tools which are utilized in order to
determine the methods for identifying research problem as well as various issues related to the
subject of research examination (Du Plessis, Hargovan and Harris, 2018). The researcher has
utilized different sorts of techniques to collect relevant information with regards to corporate
governance and strategies in Domino's. The research methodologies used in this research
examination are mentioned below:
Research philosophy – Research philosophy or theory assists in establishing the most
appropriate design which can be used or implemented by a researcher to achieve aim and
objectives of study in an effective manner. A suitable instrument must be used in order to obtain
the best outcomes or results from the analysis. There are mainly two kinds of philosophies used
in a research i.e. Positivism and Interpretivism. Positivism research philosophy is a theory or
concept which helps in providing effective consideration of reliability in a research examination.
According to this philosophy, the procedure must be separated and should have repeatable
observations. It also consists of manipulation of reality along with variations in each element to
identify regularities and for connecting all the components in society. Prediction can be
developed according to the realities observed and explained as well as relations maintained in
between them. On the other hand, Interpretivism research philosophy states that subjective
analysis is an only way which can determine real and relevant information. This analysis consists
of interpretation of the data collected in research. Key element of this philosophy is the
examination of research subject or topic in its natural environment.
Research approach – It is essential to determine that a examination can be done in different
forms such as descriptive, explorative, perspective, explanatory and predictive research
approach. In conditions or cases where research is conducted in the area or subject with limited
data or information available, use of explorative research method is recommended.
Implementation of explorative studies of the issues or problems can effectively clarify
determination in relation to a specific research problem. Descriptive investigation can be referred
13

as an extension of explorative research in which detailed profile of situations, events or
individuals is demonstrated (ArAs, 2016). The concept that includes data collection is required to
be clear in the view of many researchers. It is the major element of descriptive research method.
In the present report, explorative method has been utilised for collecting relevant and important
information related to corporate governance and strategy in Domino's. Quantitative analysis will
be taken into consideration for collecting data through questionnaire created for managers
working in the cited firm.
Research strategies – There can be quantitative or qualitative research strategies used in a
research project. It is also possible to use a combination of the strategies. In the present research,
study needed to analyse behaviour or attitude of top level management towards a concept related
to human resources and related strategies in a business or organisation. It is simple to utilise
qualitative research methodology which has a descriptive nature (Ferrero‐Ferrero, Fernández‐
Izquierdo and Muñoz‐Torres, 2015). In this report, researcher has used combination of
qualitative and quantitative research methodologies to collect appropriate information or data
from the managers working in Domino's. In order to obtain information regarding corporate
governance and strategy in the chosen organisation, a questionnaire has been developed for the
managers.
Data sources – There are mainly two kinds of sources which can be used in order to collect data
or information related to research topic or subject i.e. primary and secondary. In this
examination, researcher has effectively utilised both the sources of data collection.
Questionnaire, survey, interviews and observation are the examples of information gathered from
primary elements while books, journals, web articles, etc. are the illustration of data collected
from secondary sources. Primary data has been collected through managers of the organisation
using questionnaire and secondary data through various books, journals and articles related to
corporate governance and strategy. Data or information collected through primary sources is
more accurate and fresh as it is not manipulated or changed by the other user (Khan, 2017).
Sampling – A group of respondents take part in a survey or interview conducted by researcher
for collecting data or information in an examination or study. In this research sample, 10
managers have been selected in order to collect the relevant data. Manager in Domino's took part
in an interview conducted to share their beliefs and ideas with regard to corporate governance
and strategy in their organisation. Sample within research can be a group of manager, customers
14

or employees which can help in providing appropriate data and information related to the subject
of research (Mallin, ed., 2016).
Research evaluation
 Reliability- It refers to the capacity of measurement techniques in facing different
changes and effects. In the present research, Domino's has been focused and targeted.
There are many differences among individuals who are interviewed and the practices,
policies and techniques they follow at the workplace. A well-structured and systematic
approach has been utilised in order to create questionnaire for quantitative survey which
is helpful in ensuring reliability of the research (Davies, 2016).
 Validity – Validity refers to the reality of research findings. There are different problems
or issues for example – maturation, morality, testing, ambiguity and instrumentation
which can be harmful for the research (Driver and Thompson, 2018). Reliability of an
examination or research depends upon these threats and issues which can also decrease
the validity of study. In the present study, various questions have been developed while
considering clarity of purpose so that any misinterpretation can be avoided.
Ethical considerations Different ethical considerations which are essential to be followed while
conducting any research. There are several codes and ethics which are required to be considered
such as social, honesty, responsibility, confidentiality and non-discrimination (Peters and Romi,
2014). Researcher has assured that each and every ethical code is been taken into consideration
while conducting the research. The managers have been informed about whole procedure of
research. Approval was taken before conducting the interview. This assisted in obtaining the best
results and outcomes from research study (Research methodologies, 2016).
Source of errors – There is a great probability of errors in collection of data and its analysis
which can be avoided if identified at the right time. There are various ways in which errors can
occur like for example: interpretation, processing, etc. (Salvioni, Gennari and Bosetti, 2016).
While collecting research data, there are probabilities for measuring the errors or issues. Proper
revisions of questionnaire or other research activities can help in avoiding any kind of obstacles
in the examination.
15

CRITICAL REVIEW OF THE RESULTS
Primary research
Questionnaire
1. Do you think corporate governance and strategy is essential for a business to attain its
organisation goal?
2. What are the major necessities for applying an effective corporate strategy in your
organisation?
3. Do you believe impelling corporate strategies can assist to avoid issues related to
employee conflicts?
4. What is the key area you think your organisation should focus on?
5. Does your organisation needs improvement in the employment policy?
6. Do you think it is useful to associate business strategy and corporate strategy with
human resource management of the organisation?
7. Does your organisation utilise the idea of strategic human resource management?
8. Do you believe in gaining competitive advantage through human resources of the
organisation?
9. Do you consider your company is following appropriate policies to link strategy and HR
management?
10. Do you think policies developed at the time of economic crisis are helpful to survive
crisis?
Theme 1: Corporate governance and strategy are essential for a business to attain
organization goals.
Do you think corporate governance and strategy are essential for a
business to attain its organisation goal?
No. of respondents
Yes 6
No 1
16

Maybe 3
Interpretation: In accordance with the questionnaire that was filled by 10 of the
managers, it is identified that out 10 of the respondents, 6 of them have chosen ‘yes’ as their
option. In other words, majority of the managers think that corporate governance and strategy are
essential for a business to attain its organization goals. On the other hand, there is 1 of the
participants who does not think this way. In addition to this, there are 3 of them who are not sure
for the same.
Theme 2: Training and development is the necessity for applying an effective corporate
strategy in organization.
What is the major necessity for applying an effective corporate
strategy in your organisation?
No. of respondents
Training and development 5
Leadership development 1
Internal recruitment 2
Employee retention 2
17
Yes No Maybe
0
1
2
3
4
5
6
Column B

Interpretation: In order implement any of the strategies, it is essential to make sure that
proper support is there from employee’s side. The findings show that training and development
is one of the effective ways to apply an effective corporate strategy in organization. More
specifically, there are 2 respondents who have chosen employee retention and 2 participants
selected internal recruitment. In addition to this, there is one of the managers who has selected
leadership development in order to apply an effective corporate strategy.
Theme 3: Impelling corporate strategies can assist to avoid issues related to employee
conflicts.
Do you believe impelling corporate strategies can assist to avoid
issues related to employee conflicts?
No. of respondents
Yes 7
No 1
Maybe 2
18
Training and development
Leadership development
Internal recruitment
Employee retention
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Column B

Interpretation: From above findings, it has been identified that 7 of the managers in
company believe that impelling corporate strategies will help in avoiding issues related to
employee conflicts. In response to this, only 1 of the managers is against this strategy that it will
not avoid employee conflicts. In addition to this, 2 of the managers are not sure about corporate
strategy that can assist in avoiding employee's conflicts.
Theme 4: Motivating existing employees is the key area that organization should focus on.
What is the key area you think your organisation should focus on? No. of respondents
Motivating existing employees 6
Leave without pay 2
Benefits to employees 2
19
Yes No Maybe
0
1
2
3
4
5
6
7
Column B

Interpretation: As per 4th questionnaire, it is analysed that from given three options,
majority of 6 managers think that motivating existing employees is the key area that they should
focus in organization. In addition to this, 2 managers are in positive response that giving leave
without pay to the employees is the best way to motivate them in the organization. Moreover, the
last two managers reacted positively in providing various benefits to the employees that they
should focus in the organization.
Theme 5: Organization needs improvement in the employment policy.
Does your organisation needs improvement in the employment
policy?
No. of respondents
Yes 5
No 3
Maybe 2
20
Motivating existing employees
Leave without pay
Benefits to employees
0
1
2
3
4
5
6
No. of respondents

Interpretation: In accordance to this 5th questionnaire, it can be reported that 5 of
managers think that their organisation needs to improve the employment policy. In addition to
this, 3 of the managers think negatively that there is no need of improving employment policies
in organisation. Lastly, remaining 2 of the managers are neutral as they are not sure about
improvement in the employment policy. Overall, result is determined in the majority of
improving employment policy.
Theme 6: It is useful to associate business and corporate strategy with human resource
management of the organization.
Do you think it is useful to associate business and corporate
strategy with human resource management of the organisation?
No. of respondents
Yes 7
No 1
Maybe 2
21
Yes No Maybe
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
No. of respondents

Interpretation: From the above analysis, it can be said that, majority of managers i.e. 7
responded ‘yes’ that it is useful to associate business and corporate strategy with human resource
management of the organization. In addition to this, it is analysed that only one of the managers
does not agree to associate business and corporate strategy with human resource management of
the organization. Lastly, it can be disclosed that 2 managers are not sure about association of
strategies in HRM of the organisation.
Theme 7: Organization utilizes the idea of strategic human resource management.
Does your organisation utilise the idea of strategic human resource
management?
No. of respondents
Yes 4
No 3
Maybe 3
22
Yes No Maybe
0
1
2
3
4
5
6
7
No. of respondents

Interpretation: As per the above findings, it can be said that 4 of the managers reacted
positively and said ‘yes’ that their organisation utilizes the idea of strategic human resource
management. Moreover, in this report, it describes that 3 of the managers reacted negatively as
they think that their organisation is not utilizing the idea of strategic human resource
management. In addition to this, remaining 3 of the managers are not confirmed that their
organisation is using the idea of strategic human resource management.
Theme 8: Majority of respondents believe in gaining competitive advantage through human
resources of the organisation.
Do you believe in gaining competitive advantage through human
resource of the organisation?
No. of respondents
Yes 6
No 2
Maybe 2
23
Yes No Maybe
0
0.5
1
1.5
2
2.5
3
3.5
4
No. of respondents

Interpretation: In accordance to this 8th questionnaire, it can be reported that 6 of the
managers are in positive response in believing that gaining competitive advantage can be done
through human resources of organization. Further, coming to the negative response, there are 2
managers who thinks that competitive advantage cannot be gained through human resources of
organization. Lastly, it can be concluded that 2 of the managers are not sure that competitive
advantage may or may not be gained through human resources of organization.
Theme 9: Company follows appropriate policies to link strategy and HR management.
Do you consider your company is following appropriate policies to
link strategy and HR management?
No. of respondents
Yes 6
No 3
Maybe 1
24
Yes No Maybe
0
1
2
3
4
5
6
No. of respondents

Interpretation: From the above questionnaire, it can be analysed that 6 of the managers
believe that their company follows appropriate policies which can be linked to the strategy and
HR management of organization. In addition to this, it is also analysed that 3 of the managers
responded negatively that their company is not following proper policies which can be linked to
the strategy and HR management of organization. Lastly, it can be reported that only one of the
managers is not sure that whether company is following or not the policies and strategies which
can be additionally linked to HRM.
Theme 10: Policies developed in times of economic crisis are helpful to survive.
Do you think policies developed in times of economic crisis are
helpful to survive?
No. of respondents
Yes 6
No 1
Maybe 3
25
Yes No Maybe
0
1
2
3
4
5
6
No. of respondents

Interpretation: From above findings, it is identified that 6 managers in the company
believe that policies which are developed in times of economic crisis are helpful to survive. In
addition to this, only one manager is against this review that policies developed in times of
economic crisis are not helpful to survive. Moreover, 3 of the managers are not confirmed and
responded in the column of “Maybe” as they are not sure that policies that are developed in
times of economic crisis are helpful or not in order to survive.
Secondary research
In the present report, various alternate sources of data and information are used for
performing an effective secondary research and achieving aim or objectives of study. Many
books, journals and articles are examined in order to collect the most appropriate information
related to research topic or subject. It has been observed by these examinations that corporate
governance and strategies are important for every business or organisation to develop
effectiveness and efficiency in various business functions or activities. In order to attain higher
manageability, improved administration and employee performance, it is essential to ensure that
every department or function of a business is framed properly. It helps an organisation to
achieve the business goals and objectives effectively. The organisation such as Domino's
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Yes No Maybe
0
1
2
3
4
5
6
No. of respondents

regularly monitor its corporate governance and strategies in order to maintain effectiveness and
efficiency within business functions or activities (Filatotchev and Nakajima, 2014).
Furthermore, it has been identified that corporate strategy is the key component of
strategic management and its procedures. It can be called as management plan of an organisation
developed at the top level of a business in order to direct, operate and maintain sustainability.
Corporate governance assists an organisation to sustain an impressive position within
marketplace. It controls and manages different policies and regulations important for the
business. It focuses on developing the most effective strategy for business which can help to
achieve competitive advantages and growth in terms of market position, revenue and
performance. The corporate strategies influence each and every function of an organisation such
as marketing, production, sales, operations and finance. All these functions are highly linked
with each other and main areas of every business, directors and top level managers develop
strategic plans for improving performance of each function to increase the productivity and
profitability of a firm.
Human resources or the employees also get greatly affected by various policies or
regulations developed by corporate governance and its strategic decisions. Human resource
policies are also controlled and managed by corporate governance of an organisation which can
be changed or modified according to changing business environment and it influences functions
performed by the employees (Oehmichen, 2018). The overall aim of every business strategy is to
improve organizational performance and profitability which can help it to sustain its market
position among competitors. Researcher also identified that in order to implement corporate
strategies effectively in an organisation, it is very important for human resources to cooperate
and communicate any issues or problems related to new strategic plan. Communicating problems
and issues can help in generating new ideas or solutions which can assist to eliminate any kind of
obstacles or barriers in implementation of business or corporate strategy.
RECOMMENDATIONS AND CONCLUSION
The above research concluded that corporate governance and strategies are essential part
of each and every organisation. There are various studies performed to identify their importance
within an organisation. In order to improve business performance by effective corporate
governance and strategies, Domino's can focus on the recommendations as mentioned below -
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1. Training to employees: In order to perform any task or role, it is required to have certain
set of abilities and skills with the goal that they can perform a specific function
effectively. In circumstances when employees don't know about the parts that must be
played by them, at that point, it ends up difficult for them to put on their full efforts. In
this specific circumstance, employees need to be observed so as to recognize the areas in
which change should be made. As per the discoveries made, employees ought to be
furnished with preparing so that they can build up their abilities and capacities. These can
be created with the assistance of preparing and advancement (Tejedo-Romero and
Esteves, 2018).
2. Monitoring performance: Each of the employees working in the association have various
skills and abilities. At the point when workers execute according to areas in which they
are interested, at that point, it ends up sufficiently positive for them to support firm to
develop (Oehmichen, 2018). From case, help from the side of employees is low yet
through legitimate observing positive effect can be produced among representatives. It is
vital that employees understand critical condition faces by an organisation and support it
to overcome these situations. All these are conceivable when administration has
appropriate comprehension about the help that employees give when they confront any
kind of challenges. Similarly, issues that are looked by employees can likewise be
resolved when administration screens the execution of employees. Likewise, quick
advances can be taken with the assistance of which execution level can be moved
forward. Monetary benefits: There are various types of desires that employees have.
Some people get satisfied and motivated when they get appropriate compensation, for
some it can be sound workplace, and so on. Administration is required to ensure that they
comprehend the inclinations of employees and take up activity with the goal that workers
can fulfil. In this specific situation, fundamental perspectives like paying monitory
advantages such bonus, incentives, and so on needs to be given. This will be useful
keeping in mind the end goal to help them to perform with their full productivity and
effectiveness. Further, primary concentration by the firm ought to be done on deciding
the issues that are look upon by employees. At the point when prompt advances are taken
to unravel them, at that point, it creates positive discernment in the minds of employees
(Levit and Malenko, 2016).
28

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