Corporate Strategy and Governance Assignment - Domino's Group Plc

Corporate Strategy and
Governance

TABLE OF CONTENTS
FORMATIVE ASSESSMENT........................................................................................................1
Introduction............................................................................................................................1
Rationale.................................................................................................................................3
Literature Review...................................................................................................................3
Research Methodology...........................................................................................................4
Gantt Chart.............................................................................................................................4
SUMMATIVE ASSESSMENT.......................................................................................................7
Introduction............................................................................................................................7
Background of Company........................................................................................................7
Reviews of issues...................................................................................................................8
LITERATURE REVIEW................................................................................................................9
DISCUSSION OF THE SECONDARY AND PRIMARY RESEARCH UNDERTAKEN........12
CRITICAL REVIEW OF THE RESULTS...................................................................................16
Primary research...................................................................................................................16
Secondary research...............................................................................................................26
RECOMMENDATIONS AND CONCLUSION..........................................................................27
REFERENCES..............................................................................................................................29

FORMATIVE ASSESSMENT
Introduction
For management of company, it is very important that the control and governance of all
the rules and regulations, code of conduct as well as the entire procedure of working should be in
an organized manner. There are various types of corporate strategies and it provides a systematic
framework for organisational functions and operations such as growth strategy, stability, and
diversification strategy. Strategy is an art of devising plan and strategies to achieve goals and
objectives (Tricker and Tricker, 2015). Only planning strategy is not enough for company, it is
also very essential that it should be properly controlled or governed as well as managed in a
systematic manner. There are different types of people or stakeholders that are attached towards
company as they have interest and share into policies, systems and procedures such as customers,
employees, suppliers, government, society and shareholders. Therefore, it is very essential for
company that they inherent their stress and focus on rendering satisfaction as well as optimum
profit to shareholders of company. It is only possible if organisation has systematic, organized
and proper system of management as well as control on their operational and functional
procedures and policies (Ferkins and Shilbury, 2015).
Hence, corporate strategy and governance is are essential needs within Domino's Group
Plc. to make their system and performance effective and efficient. The top management of
Domino's Group has to take strategic decisions to govern and manage the corporate strategy.
Main aim or intention to make corporate strategy and its governance is to achieve success in the
future for long run. In addition to this, these strategies will also help the shareholders of
Domino's Group to explain rules and regulations of company. In order to invest capital and
spend money on investment, sustainability, social, political and environmental factors must be
considered. Domino's Group is a complete statutory body that is based on master franchise of
international fast food pizza delivery chain. They are providing healthy and hygienic fast food
since 1960 (Nakpodia, 2018).
Shareholder Analysis Matrix
1

Name of
Shareholde
rs
Impact
State the
impact of
project on
them?
(Low,
Medium or
High)
Influence
State the
influence
they will
have on the
project (Low,
Medium or
High)
State the
importance of
the
stakeholder?
What is the
role of
stakeholders
in blocking of
project?
Strategy for
engaging the
stakeholders
Customers High Medium Enhancing the
sales of
company
Making
complaints
about quality
of service after
the reports
Information
and feedback
meetings in
every 3
months
Employees Medium High Pursuing the
policies and
procedures
Going for
strike
Quarterly
round-table
discussions
Community Medium Medium Allowing
taking raw
materials from
society and
community
Stopping to
take funds and
materials
Half yearly
press meetings
Suppliers Low High Maintaining as
well as
managing
supplies for
company
Not providing
materials as
and when
needed
Monthly
meeting
Shareholde
rs
High High Allocation of
capital on time
Not providing Quarterly
2

Name of
Shareholde
rs
Impact
State the
impact of
project on
them?
(Low,
Medium or
High)
Influence
State the
influence
they will
have on the
project (Low,
Medium or
High)
State the
importance of
the
stakeholder?
What is the
role of
stakeholders
in blocking of
project?
Strategy for
engaging the
stakeholders
when required funds press meetings
Rationale
In this present report, Corporate Strategy and Governance have been taken due to
increasing significance within company. Domino's Group has been chosen for assessment of
corporate strategy and governance of company in this report. Domino's Group is the leading fast
food chain in UK as well as in world. It is earning around £474.6 million in 2017 and
approximately 1,749 employees are working in company. Thus, it is necessary to study the
components as well as issues which are governing corporate report for all companies (Klettner,
Clarke and Boersma, 2014). For example: Domino's group will be facing issues relating to
conflicts or any disturbance in between employees of organisation. Conflict is not a small thing
as it affects the image of organisation. Domino's Group has to make strategies and policies to
avoid these issues and problems coming internally within organisation. There are various
problems that company is facing such as lack of policy arrangement, gender and caste issues,
unhealthy environment and atmosphere of company as well as many others. Thus, it is very
important to make a matrix or difference in between issues that are important to be considered or
not very essential to consider and which should be included in corporate governance for which
strategies are prepared (Benton, 2016).
Literature Review
According to Formentini and Taticchi (2016), the word corporate governance refers to
the relations, mechanisms as well as procedures that help corporation to control and direct along
3

with balancing of interest and share of shareholders of company. It is important that the policies
and procedure which company is formulating should be followed in a proper and systematic
manner. If these policies and procedures are obeyed in a strategic or definite manner then there
will be no problem and issue arise within organisation. The primary or fundamental aim of
corporate governance is to facilitate efficacious and impressive management that delivers the
long term success of company. It is the system that assists management to control and direct
towards achieving goals and objectives.
As per Rothaermel (2015), in the UK, it is a part of legal system for listed organisation’s
corporate governance. Company will achieve the highest growth if there is proper and systematic
corporate governance within firm’s operations and functions. In order to sustain in the world of
competition, it is very important to use strategies of corporate governance. For company's
management, it is very crucial to have strategic control and governance of all the rules and
regulations, code of conduct along with the process of operation should be in designed manner.
Research Methodology
Research Methodology is an important part of research proposal as well as for carrying
out whole study. It is very important to use correct methods of study so that research will be
conducted properly (Hill, Jones and Schilling, 2015).
Data Collection- Data collection is one of the most essential parts of research as without
collection of data, research project cannot be completed. There are two types of sources for
collecting data such as primary and secondary. Both these sources are used in this research study.
Sampling- Sampling is a process that is used for statistical analysis in which
predetermined number of observations are taken from a large population. In this research study,
simple random sampling will be used by the researcher. Data will be collected by 20 employees
of Domino's Group (Hill, Jones and Schilling, 2015).
Data Analysis- Data analysis is also the most important part of study. It is the process to
make the raw information into meaningful one. Thematic analysis will be used by researcher to
make the research study successful.
Gantt chart
Task Name Duration Start Finish Predec
essors
4

Task / Duration in week 6 days 7/26/18 08/02/18
Selection of topic 2 days 7/25/18 7/28/18
Project development 1 day 7/29/18 7/31/18 2
Formulating aim and
objectives 3 days 7/30/18 08/03/18 3
Carrying out literature
review 11 days 08/02/18 8/18/18 2,4
Developing Research
methodology 5 days 08/02/18 08/10/18 3
Conducting primary research 4 days 08/09/18 8/16/18 4,6
Data investigation 2 days 8/15/18 8/18/18 7
Valuation of data 3 days 8/19/18 8/23/18 7
Conclusion and
recommendations 1 day 8/19/18 8/20/18 8
Submission of draft 2 days 8/20/18 8/22/18 8,10
Final submission 1 day 8/20/18 8/22/18 10
5

Illustration 1: Gantt chart
6