Corporate Strategy and Governance

Corporate Strategy and Governance

Table of Content
• Introduction
• Background of Loreal
• Purpose and significance of research
• Literature Review
• Conclusion
• References

Corporate strategy is said to be the ways through which an organisation can develop a range
of directions through desired objectives could easily be attained right on time. In the same
way, L'Oreal which is one of a leading French personal care organisation that has developed a
corporate strategy where company's advertisements related to certain products could help
them in grabbing attention of customers.
Introduction

• L'Oreal was found in the year of 1909 by Eugene Schueller. Since that, company has
been first choice for customers that likes to live a fashionable life. L'Oreal is rapidly
making a good range of beauty and personal care products for its targeted customers. In
order to improve profit margins of L'Oreal, organisation has kept its focus on diversity
and tries to bring a range of products and services every three to four months of a year
Background of the L'Oreal