Table of Contents INTRODUCTION...........................................................................................................................1 Background of Research.........................................................................................................1 Research Aim.........................................................................................................................1 Research Objectives...............................................................................................................1 Research Questions................................................................................................................2 Rationale of Research.............................................................................................................2 LITERATURE REVIEW................................................................................................................3 Concept of Employee behaviour............................................................................................3 Different factors impact on employee behaviour...................................................................4 Employee behaviour impact on the profitability of Unilever firm in international environment ................................................................................................................................................5 Different issues arise related to employee’s behaviour and its impacts on business profitability ................................................................................................................................................6 DISCUSSION ON PRIMARY AND SECONDARY RESEARCH...............................................7 Research philosophy...............................................................................................................7 Research Approach.................................................................................................................7 Research Strategy...................................................................................................................8 Research Choice.....................................................................................................................8 Sampling.................................................................................................................................8 Data collection methods.........................................................................................................9 Data analysis...........................................................................................................................9 Time horizon..........................................................................................................................9 CRITICAL REVIEW OF THE RESULTS OF THE RESEARCH..............................................10 Primary research...................................................................................................................10 Secondary Research..............................................................................................................19 RECOMMENDATIONS AND ACTION PLAN..........................................................................22
TITLE:How ethnic dimensions of employee behaviour impact on theprofitability of the corporation in the international environment. INTRODUCTION Background of Research Employee behaviour is explained as reaction of staff members to specific situation in an organisation.Thereisaneedtoemployeestobehaveinsensiblemannernotgainthe appreciation from other but also maintain healthy working culture. One requires to be adhere rules as well as regulations at workplace. Corporate and personal culture mainly impact way staff members communicate as well as interact with each other’s. Beliefs of employees impact on ethics along with ethical responsibility sense (Afsar, Badir and Kiani, 2016). The better customer service helps in increasing productivity by providing the high quality products. It helps in enhance sales of the business and drive engagement in providing positive outcomes. The good employee behaviour helps in increasing the providing the positive customer experience that helps in enhancing the sales and profit level of business. Unilever is British multinational consumer products company that headquarter is in London. This consists candy, baby food, energy drinks, ice cream, cleaning agents and others. The main focus of Unilever company is to make positive impact by brands, relationships and operations in which partners can be engage at large. This company is developing to improving way to manage impact and long term objectives of developing sustainable business (Al-Omari and Okasheh, 2017). Research Aim The aim of this research is “To examine the impact of ethnic dimensions of the employee behaviour onprofitability of company in international environment. A study on Unilever. Research Objectives To determine the concept of employee behaviour. To examine the different factors, impact on employee behaviour. ToidentifyimpactofemployeebehaviouronprofitabilityofUnileverfirmin international environment. To analyse issues related to employee behaviour on how it impacts on profitability of business.
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Research Questions What is the employee behaviour? What are the different factors impact on employee behaviour? How employee behaviour impact on the profitability of Unilever firm in international environment? What ate the different issues arise related to employee’s behaviour and its impacts on business profitability? Rationale of Research This present investigation is related to examining the impact of ethnic dimensions of the employee behaviour on profitability of company in international environment. There has been gain the understanding regarding the behaviour of employees at workplace. Conducting the present investigation helps in providing the benefits to researcher in personal and professional context. In the personal context, the skill and abilities of an investigator can be enhanced. Through this, an investigator can able to collect the in- depth understanding regarding particular subject area (Bhardwaj and et. al., 2018). In professional context, research gains the knowledge and enhance its research skills to conduct the similar investigation in the future and getting positive outcomes effectively.
LITERATURE REVIEW This part of research is related to collecting the information and data from using secondary sources such as books, articles, internet sources, scholars and journals. The main purpose of literature review part is to attaining the research objectives by consisting the secondary method (Brooks and Oikonomou, 2018). Concept of Employee behaviour According to opinion of Mark Waschek (2020) employee behaviour defines the behaviour of an employee at a workplace and their reactions towards the work. Employees should behave properly in an organisation to gain the respect and the appreciation from others. The proper rules and regulations are to be followed at the work place and these rules help in creating the healthy work environment in the organisation.There are the different types of the employee behaviour in the organisation like the task performers as they are the persons who have full knowledge about the work they have to do in the organisation, Organizational citizenship the organization has to provide extra to the clients for their long term growth in the future so that they can perform their job responsibility in the proper manner, Maintaining the work attendance as the employees should attend the office regularly so that they do not have burden in the future. Employees behaviours can be characterized on the basis of the Adaptability, Humanity, Team- work, confidence these are some features which help in defining the employee’s behaviour. The person can find out the employee behaviour during its interviewing skills when the interviewer asksthequestionstheycaneasilyrecognizethebehaviouroftheemployeesandthe communication skills of the people help in finding out the behaviours of the employees. Employee behaviour help in creating a good environment and the innovative work place where the decision can be taken easily in a good manner (Chen, Hung and Wang, 2018). It helps in attracting the employees and the customers in a proper manner so that they can share their views and the ideas which help in building the confidence in them. It helps the employees to engage in an innovative thinking and solve the problems in an easy way. Employee behaviours can also be determining by the respect given to the other employees like the male candidates should give the respect to the female candidates and be polite with them and listen to them properly without getting rude with them. There are several factors which affect the employee’s behaviours like leadership as the goals and the targets are to be decided and everyone have to follow them and
help the subordinates in guiding them, work culture should be safe and positive enough and should respect their seniors and have the job security so that they can work properly. Managers should need to acknowledge the hard work of the employees and motivate them to work hard in the future. Employees should not get overburdened with the work by the managers as it gives the negative impact on the employees and they won’t be able to do the work properly. Managers should also sit with the team members and discussed the performance and the behaviour of all employees on the regular basis so that the decision can be taken in an easy manner. Treating everyone equal is one of the task which help in determining the behaviours of the manager, unequal distribution of work sometimes demotivate them and not able to work properly (Chuang and Huang, 2018). Different factors impact on employee behaviour On the basis of M.T. Wroblewski (2020) each and every employee at workplace is different from the each other as human behaviour is considered as complex. There are different challenges in company that could impact the behaviour of staff members directly or indirectly. It is necessary for manager to analyse specific task firstly, identify skills needed and collect team that could be complement and also match skills of the each other. Behaviour of employee is based on external and internal factor. There are different factors given below which mainly impact on the employee behaviour: Workplace culture- It is prone to office politics and cliques that mainly divert the energy of people away from mission. In this, discourage the destructive rivalry and selfish opportunism through making the liabilities by discipline. In order to promote the cooperation place, respect for the people is necessary. Management style- If manager yells at staff members in from of the other employees then this seems like the nothing is done as per the expectations. From this, the productivity of company can be reduced. It is necessary that manager should adopt the better management style that help in motivate the other employees to be work harder and focus on attaining the objectives (Hanaysha, 2016). Leadership-The leaders and the managers of the organisations plays an important role as they help in determining the behaviours and their attitudes at the work place. The strict rules and theregulationsaretoofollowedandsubordinatedshouldlistentheirleadersandwork accordingly in an organisation. The leaders have to set the goals and task of the organisation and
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subordinates have to follow them strictly and the leaders should also listen to their subordinates and help them in solving the problem which help in boosting up the confidence of employees and can work efficiently in a proper manner. Relationship at work-There should be good relationship of the employees at the work place which help in building the good environment. It is not possible to sit ideal in the organisation having good relations help in sharing the issues regarding the problem and help in creating the good communication and share their views and the ideas in an easy manner so that there is effectiveness and efficiency in the work done by the employees. It helps in creating the healthy and the positive environment at the work place where employees are able to do work with the coordination and achieve the task (Hillary, 2016). Job Responsibilities- Employees have an ability and should be allowed to do the work according to their capacity and needs. They should do the work in which they can perform well and can give growth to the organisation in the future. Employees should not be overburdened with the responsibilities and they should give the work according to their capabilities and maintain a proper communication with them so that they can share the issues easily. Employees should be motivated enough so that they can upgrade and enhance their skills properly on a regular basis (Younis, Sundarakani and Vel, 2016). Employee behaviour impact on the profitability of Unilever firm in international environment On the basis of opinion Bidhan L. Parmar, Adrian Keevil & Andrew C. Wicks (2020) it hasbeenstatedthatemployeebehaviourdevelopsthepositiveandnegativeimpacton profitability of Unilever company in the international environment. The main focus of this organisation is to hire the well talented and the experienced employees which mainly focus on attaining the objectives within given period of time. This will help in enhancing the profitability and also productivity of business. From this, employees can able to deal with the international client and also conduct the international business operations. Workplace environment mainly impact on motivation of employees, engagement and productivity level (Jermsittiparsert and et. al., 2019). If the working environment of company will not be better than this impact on the performance level of staff members effectively. Quality of workplace environment mainly impact motivational level and also the sustain of staff within the organisation. On the other hand, bad employee’s behaviour negatively impacts on profit level of Unilever company. If the behaviour of employees will be bad towards company or the other employees, then this develops
the negative impact on the organisational productivity. The better human resource system based on helping the values and these systems make the effective impact on attitude as well as behaviour of staff members that helps in attaining the overall objectives of company and enhance performance level. Other than this, job performance behaviour of staff members has found related with commitment of employees positively towards job. The differences in culture should be regarded as well as identified through staff members to adapt them along with operate across culture successfully. Under umbrella of company culture, all the employees are work together and based on the mutual understanding and also security of each other rights (Kim and et. al., 2019). Different issues arise related to employee’s behaviour and its impacts on business profitability As per the viewpoint of Judd Lowe (2020) Bad behaviour of employees is not good for the organisational performance as well as productivity level. The common problem of employee behaviour is that individuals do not enjoy their work. It is necessary to trying to do something innovative and new each day. Sometimes, issue is arising with that ability of team harm to provide to its customers at workplace. The behaviour of employee mainly constitutes less friction or the unsatisfactory performance of staff members. In context to this, problems of staff members are inevitably surface in many workplace and the companies are immune. Issues are the genuine for an instance attendance related problems or failure about providing positive outcomes. the poor employee behaviour develops the negative impact on performance level of employees along with the profitability of an organisation (Lee and Jung, 2016). When discussion about the issues with staff members, come to table with the ways or ideas through which the issue can be rectified. Do not present consequence without providing the recommendations on way to solve this first. If staff member has statement some offensive statement or loud with other employee, then it requires refresher course on the harassment at workplace or review policy in employee handbook. If this is more of performance related issue and the staff member is neglecting to finishspecificrequirementsortasksofjob,remindjobdescriptionandalsoposition expectations. In context to this, staff member is not being versed in specific aspect of job and also requires the training in that specific area. it will appreciate being provided the improvement related suggestions instead just being told that it is not working as per the expectations. The staff members will be appreciate being provided suggestions for make improvement instead of just told that they are not working up to the expectations.
DISCUSSION ON PRIMARY AND SECONDARY RESEARCH This is the necessary part of an investigation as it helps in gathering relevant and accurate information on specific subject area in better manner. This plays the essential role to an investigator through making this easier to provide the favourable outcomes effectively. In conducting the research methodology, there has been research onion used. Research onion was mainly developed through Saunders et. al., 2007 in order to explain different stages by which an investigator should be pass when developing better methodology (Li and et. al., 2018). Research onion is extension of research methods tree. The different stages included in research onion mention below: Research philosophy The research philosophy refers to the over- arching term that mainly related to knowledge development and also nature of the knowledge. Basically, this is set of the beliefs that mostly guidetheaction.Thereareinterpretivismandpositivismtwodifferentresearchrelated philosophies (Shen and Benson, 2016). The positivism research philosophy seeks out factors of the social phenomenon in systematic manner. Other than this, interpretivism research philosophy is based on the quantitative approach that helps in provide the detailed information. Justification: In conducting this research, there has been positivism research philosophy used as this is related to the quantitative research philosophy and also provide the authentic and reliable information regarding specific subject area (Ling, Lin and Wu, 2016). Research Approach The research approach mainly related to plan and process for investigation that span steps from wider assumptions to data collection methods. Inductive and deductive are two different approachesofresearch(Schaltegger,BurrittandPetersen,2017).Theinductiveresearch approach is beginning with observation and end of research by providing positive outcomes. Other than this, deductive research approach is mainly beginning with hypothesis proposition and end of research outcomes. Justification:Deductive research approach is more effective as this provides the authentic and reliable understanding regarding the particular subject area. This approach provides the information from general to specific (Long and et. al., 2017).
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Research Strategy This is defined as overall plan to conduct an investigation. It mainly guides an investigator in planning, implementing and also monitoring study in detailed manner. The research strategy mainly provides the more guidance while the research methods can be seen effective tool to performparticulartask.Therearedifferentresearchstrategiesforaninstancesurveys, interviews, focus groups, observations and others. Justification: In the current investigation, there has been survey research strategy used as it is helpful in collect the information and data from large number of respondents. This is useful for legitimate and useful approach to an investigation that has advantages in helping to explain the concepts in detailed manner (Mathieu and Babiak, 2016). Research Choice The most necessary research choice is based on difference among the quantitative and qualitative data (Qiu, Shaukat and Tharyan, 2016). This suppose selection from chosen methods, instruments and the techniques. Qualitative and quantitative are the two different research choices. The qualitative research method mainly relied on data that obtained through an investigator from first hand observation, focus groups, and others. The quantitative method is related to collect the numerical data and analysed by using the statistical methods. Justification: In the present investigation, there is quantitative research choice used. The reason to use this method is that it provides the facts and figures regarding the particular area. This method is mainly emphasizing the objective measurement and analysis of data collection through using the survey or questionnaire (Mohammed, Saheed and Oladele, 2016). Sampling Sample is group of the people, items and objects which are taken from large number of population for purpose of measurement. It should be the population representative to assure that generalise findings from research sample to population as whole. The main purpose of sampling is that it saved money through permitting the investigators to collect similar answers from sample that would receive from population (Obeidat, 2016). Justification: There has been random sampling method used and through this 40 sample size chosen from the whole population. The reason to use random sampling is that it is part of sampling technique under which each sample has equal probability of being selected.
Data collection methods Data collection is process that mainly enable to answer the research questions and examine the positive outcomes. this is helpful in providing the answers to the different questions in detailed manner (Osborne and Hammoud, 2017). There are primary and secondary different methods of data collection. The primary method consists different sources such as interviews, questionnaire, focus groups, observations and others. Other than this, secondary sources mainly include the books, internet sources, scholars etc. Justification:Inconductingthepresentinvestigation,therehasbeenprimaryand secondary both methods of data collection used. The primary method has been used in creating questionnaire related to the specific subject area. On the other hand, the secondary method has been used in doing literature review part by attaining the research aim and objectives in an effective manner (O'Donohue and Torugsa, 2016). Data analysis It is related to analyse the data that collected through use of primary and secondary data collection method. In this present investigation, there has been thematic analysis method used and analyse the data that collected through primary method by developing questionnaire. MS- Excel has been used to develop the graphs of questions and themes mentioned in questionnaire (Ogbari and et. al., 2016).
Time horizon
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CRITICAL REVIEW OF THE RESULTS OF THE RESEARCH Primary research Frequency Table Q1)Doyouhaveappropriateknowledgeabouttheemployee behaviour in context to organisation? Frequency a) Yes35 b) No5 Q2)Doesethnicdimensionsofemployeebehaviourimpacton profitability of Unilever in international environment? Frequency a) Yes30 b) No10 Q3)Accordingtoyouropinion,whatarethebenefitsofgood employee behaviour to an organisation? Frequency a) Attain objectives timely10 b) Enhancing productivity10 c) Maximise organisational profitability10 Q4) As per your perspective, what are the different factors that impact on employee behaviour within an organisation? Frequency a) Work Culture5 b) Job Responsibilities5 c) Workplace relationship5 d) Effective Communication5 Q5) Does impact of employee behaviour on profitability of Unilever firm in international environment? Frequency a) Yes32 b) No8 Q6) What are the different employee Behaviours that are worthy of recognition at workplace? Frequency a) Teamwork10 b) Problem-solving ability10
c) Confidence10 d) Dependability10 Q7) What are the different issues faced by company related to employee behaviour? Frequency a) Poor job performance12 b) Negative attitude8 c) Not responsive to coaching10 d) Resistant to change10 Q8) As per your viewpoint, how does the organisational culture impact on employee behave? Frequency a) Yes35 b) No5 Q9) What are the different methods for motivating and improving behaviour at the workplace? Frequency a) Hire people with right values and attitudes10 b)Recognize great work10 c) Stay positive20 THEME 1: Knowledge about the employee behaviour in context to organisation Q1)Doyouhaveappropriateknowledgeabouttheemployee behaviour in context to organisation? Frequency a) Yes35 b) No5
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Interpretation:It has been examined from above mention report that there are 35 respondents and they said that they have the appropriate and the better knowledge regarding the behaviour of employees at workplace. There are 5 remaining respondents which are not aware about the employee behaviour in an organisation. THEME 2: Ethnic dimensions of employee behaviour impact on profitability Q2)Doesethnicdimensionsofemployeebehaviourimpacton profitability of Unilever in international environment? Frequency a) Yes30 b)No10
Interpretation:According to opinion of 30 respondents that ethnic dimension related to the employeebehaviourmainlyimpactonorganisationalprofitabilityinaninternational environment. There are 10 respondents and as per their opinion that ethnic dimensions of employee behaviour do not impact on profitability of Unilever in international environment. THEME 3: Benefits of good employee behaviour to an organisation Q3)Accordingtoyouropinion,whatarethebenefitsofgood employee behaviour to an organisation? Frequency a) Attain objectives timely10 b) Enhancing productivity10 c) Maximise organisational profitability10 Interpretation:There are 10 participantswhich said that main benefit of the employee behaviour is to active the objectives of company on timely basis. According to 10 respondents which said that good employee behaviour is helpful in enhancing the organisational productivity. There are 10 remaining respondents which are agree with increase the productivity of company. THEME 4: Different factors that impact on employee behaviour Q4) As per your perspective, what are the different factors that impact on employee behaviour within an organisation? Frequency a) Work Culture5 b) Job Responsibilities5 c) Workplace relationship5
d) Effective Communication5 Interpretation:On the basis of 5 respondents that work culture is one of the main factor that effect on behaviour of staff members in company.If the working culture of company will be good, then employees can able to work effectively. 5 respondents are agreeing with the job responsibilities.Accordingto5respondentsthatdevelopingthepositiverelationshipat workplacehelpsinmakingtheworkplaceenvironmentpositive.Thereare6remaining respondents which agree with making the communication better and effective. THEME 5: Impact of employee behaviour on profitability of Unilever firm in international environment Q5) Does impact of employee behaviour on profitability of Unilever firm in international environment? Frequency a) Yes32 b) No8
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Interpretation:According to opinion of 32 respondents that employee behaviour impact on organisational profitability in the international environment. The good behaviour of employees provides the better experience to the customers and this helps in improve the organisation reputation. There are 8 remaining respondents which are not agree with the given statement. THEME 6:Employee Behaviours that are worthy of recognition Q6) What are the different employee Behaviours that are worthy of recognition at workplace? Frequency a) Teamwork10 b) Problem-solving ability10 c) Confidence10 d) Dependability10
Interpretation:According to 10 respondents that teamwork is one of the main type of employee behaviour that worthy of the recognition in an organisation. As per opinion of 10 respondents that ability of problem solving is most necessary as this helps in solve the issue of employees at workplace.There are 10 respondents which said that confidenceshould be necessary at workplace. There are 10 remaining respondents which are agree with the dependability. THEME 7: Issues faced by company related to employee behaviour Q7) What are the different issues faced by company related to employee behaviour? Frequency a) Poor job performance12 b) Negative attitude8 c) Not responsive to coaching10 d) Resistant to change10
Interpretation:As per viewpoint of 12 respondents that poor job performance is one of the main issue that faced through an organisation concerned to the employee behaviour. There are 8 respondents which said that negative attitudes of employees towards each other is main complexities arise. There are 10 respondents which are agree with not responsive to the coaching. 10 remaining respondents are agreeing with the resistance to change. THEME 8: Organisational culture impact on employee behave Q8) As per your viewpoint, how does the organisational culture impact on employee behave? Frequency a) Yes35 b) No5
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Interpretation:On the basis of 35 respondents which said that organisational culture mainly impacts on the behaviour of employee as the organisational culture impacts on the motivation, impactcommunicationandalsopromotetheindividuallearning.Thereare5remaining respondents which are not agree with the given statement. THEME 9: Methods for motivating and improving behaviour Q9) What are the different methods for motivating and improving behaviour at the workplace? Frequency a) Hire people with right values and attitudes10 b)Recognize great work10 c) Stay positive20
Interpretation:On the basis of 10 respondents that Hire people with right values and attitudes is one of the main method to motivating as well as improving employee’s behaviour in an organisation. 10 respondents are agreeing with recognise the better work. There are 10 remaining respondents that stay positive is necessary method for motivating the staff members. Secondary Research Concept of Employee behaviour From the information in literature review, it has been examined that employee behaviour is reaction to specific condition at workplace. It is top factor that develop positive working environment. The staff members require to be behave in sensible manner in an organisation not gain the appreciation from others but maintain healthy workplace culture. Doing the better job and having better workplace are not only the skills of better employee that requires. Acting in responsible manner is necessary. Being considerate, polite and happy of others means that the superiors will be consider to helpful and reliable. It is necessary that employees should be behave with the each other positively. It is a way under which staff members respond to the particular situations or circumstances at workplace. While the several components identify the behaviour of staff members with in an organisation, staff members are mainly shaped through culture of company. There has been analysed that relevance of employee behaviour formula for the managers is to make them understand that the staff member has distinct combination of environmental and personal differences. They require to take the time to know the staff
members. This is possible for the managers to influence behaviour of staff members if they can be regulating environment. Different factors impact on employee behaviour It has been analysed from literature review that there are different factors which impact on behaviour of staff members within an organisation. The firm mainly rely on the staff members to develop and provide high quality of services and products. The employee behaviour is mainly impacted through the different factors. The factors which has been studied in literature review areWorkplaceculture,Managementstyle,Leadership,Relationshipatwork,Job Responsibilities. These all the factors impact on employee’s behaviour and organisational profitability. It is necessary to make the culture of company better so that employees can work in an organisation happy and positive. It is necessary that rules and regulations should be equal to each employee at workplace. They ought to be motivated to respect the reporting managers and also follow ethics code. At all the level in company, transparency is necessary. In regards to this, job security is necessary actors that impacting employee behaviour within an organisation. EmployeebehaviourimpactontheprofitabilityofUnileverfirmininternational environment From literature review, it has been analysed that the employee’s behaviour develops the positive and negative impact on profit level of company in the international environment. To perform the business in international market, it is necessary for company to hire the well talented and the qualified employees which can able to deal with international clients. This helps in develop the positive impact on the reputation of company and also its profitability level. While the bad behaviour negatively impacts on productivity and reputation of company. This has been stated that the bad behaviour of employees arises from different factors for an instance bad working environment, demotivation, inflexible working hours and others. Through the bad behaviour, employees can not able to deal with the international clients or not able to perform the business operations in the international environment effectively. Differentissuesariserelatedtoemployee’sbehaviouranditsimpactsonbusiness profitability From the above mention analysis in literature review, it has been examined that the bad behaviour of employee develops negative impact on profit level of company. There has been examined that there is some challenge to be navigate problems surround complex behaviour or
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the not effective progress on employee part at workplace. To resolve the issues, this is likely to keep the communication channel open and not to be invoke the resentment feeling on employee part. Arising the more issues develop negative impact on the employee’s behaviour along with productivity and profitability of company. There has been analysed that company should be focus on improving the behaviour of employees as it is helpful in providing the benefits to company in context to enhancing the productivity as well as profitability of business in an efficient manner. Other than this, issues of staff members were mainly impervious to be feedback and also failed to make the improvements required that would help in enhance job performance level.
RECOMMENDATIONS AND ACTION PLAN Recommendations The present investigation is related to the ethnic dimensions of employee behaviour impact on the profitability of the corporation in the international environment. The good behaviour of employees develops positive working environment and they are able to sustain at workplace for longer time period. It has been recommended that manager should hire the well talented and the qualified employees at workplace as they can able to focus on attaining the set objectives within given period of time. Hiring the talented employees can help the company to gaining the competitive benefits at workplace. There is a need to manager to guide staff members towards the business activities that will assist to make the progress in jobs and away from activities which will be derail them effectively. With the help of better rewards program, managers of Unilever company can help staff members in getting better and positive outcomes for careers. The positive attitude at workplace make workplace environment better and also competitive. Staff members with positive attitude have been carries out working performance to high standard without any complaint. From the positive behaviour of employees, customers can get the better experience and they will be loyal towards company. This will help in enhance the sales as well as reputation of an organisation effectively and significantly. Company can able to do some of the activities for an instance organise events and fun activities at workplace so that each person can be participate. It will help the staff members to minimize negative attitude among staff members. The appreciation to employees help in develop the positive attitude at workplace. Appreciate staff members for efforts along with the contributions for betterment of firm. It is necessary for management to understand relationship among staff members and their attitude for work. Manager will get to know regarding the problems and also success. This will assist company to solve issues such as less development, low productivity and the negative team morale. Action Plan It is one of the main part of an investigation that is related to particular document. This entailed stages to attaining the corporate objectives within limited time period. The reason to designing the action plan within the investigation is to determine effective solutions concerned to problem that considered in the research project. In action plan of research there are different steps considered which need to be followed by an investigator within limited period of time. In
this current investigation, action plan is required for Unilever company as this will use for the purpose of allocation of human resource to gain competitive benefits. Different stages considered in action plan mention below: StepsDescription Step1:Identifythe reason In the action plan, this is first stage that assists in determining the specific reason to conduct an investigation. The Unilever company can identify need to allocation regarding human resource within company by doing the primary and secondary investigation. This helps in examining way through which human capital can used to attain competitive benefits. Step 2: Formulate the strategies After determining the main source to attaining competitive benefits for Unilever company to develop the effective practices regarding human resources in order to getting the commitment of employees in context to similar. It consists placing the right individual at training session and job position. Step3:Offer employees options It is concerned with providing the better job satisfaction to employees throughgivethempositiveworkingenvironment,compensation, flexible working hours and others. These all the practices or strategies are helpful in sustain the staff members at workplace. Step4:Improve organisationalculture and environment This step stated about govern an organisation in sustaining employees forattainingobjectivesofcompany.Withthehelpofimprove organisational culture of Unilever company, there will be need to manage the human resource in an organisation effectively. In context to this, there is a need to implement the different motivational techniques by manager because it helps in enhance the motivation or moraleofemployeestosustainthemandgainthecompetitive benefits at marketplace. Step5: Implementationof corporatestrategies It is the last step in action plan as it is related to execution of different corporate governance strategies at workplace. After developing every stage, the human resource allocation and necessary step for Unilever
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and governancecompany to apply the corporate strategy at workplace. Due to this, it will help in providing effective role and the responsibilities to staff members as per the objectives. With the help of this, company will provide the benefits of more use of the human resources as this provides the competitive advantages.
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APPENDIX QUESTIONNAIRE Q1) Do you have appropriate knowledge about the employee behaviour in context to organisation? a) Yes b) No Q2) Does ethnic dimensions of employee behaviour impact on profitability of Unilever in international environment? a) Yes b) No Q3) According to your opinion, what are the benefits of good employee behaviour to an organisation? a) Attain objectives timely b) Enhancing productivity c) Maximise organisational profitability Q4) As per your perspective, what are the different factors that impact on employee behaviour within an organisation? a) Work Culture b) Job Responsibilities c) Workplace relationship d) Effective Communication Q5) Does impact of employee behaviour on profitability of Unilever firm in international environment? a) Yes b) No Q6) What are the different employee Behaviours that are worthy of recognition at workplace? a) Teamwork b) Problem-solving ability 29
c) Confidence d) Dependability Q7) What are the different issues faced by company related to employee behaviour? a) Poor job performance b) Negative attitude c) Not responsive to coaching d) Resistant to change Q8) As per your viewpoint, how does the organisational culture impact on employee behave? a) Yes b) No Q9) What are the different methods for motivating and improving behaviour at the workplace? a) Hire people with right values and attitudes b)Recognize great work c) Stay positive Q10) Recommend ways to change the employees behaviour and sustain them at workplace for long time period. 30