Corporate Strategy and Governance

Corporate Strategy
and Governance

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of Research.........................................................................................................1
Research Aim.........................................................................................................................1
Research Objectives...............................................................................................................1
Research Questions................................................................................................................2
Rationale of Research.............................................................................................................2
LITERATURE REVIEW................................................................................................................3
Concept of Employee behaviour............................................................................................3
Different factors impact on employee behaviour...................................................................4
Employee behaviour impact on the profitability of Unilever firm in international environment
................................................................................................................................................5
Different issues arise related to employee’s behaviour and its impacts on business profitability
................................................................................................................................................6
DISCUSSION ON PRIMARY AND SECONDARY RESEARCH...............................................7
Research philosophy...............................................................................................................7
Research Approach.................................................................................................................7
Research Strategy...................................................................................................................8
Research Choice.....................................................................................................................8
Sampling.................................................................................................................................8
Data collection methods.........................................................................................................9
Data analysis...........................................................................................................................9
Time horizon..........................................................................................................................9
CRITICAL REVIEW OF THE RESULTS OF THE RESEARCH..............................................10
Primary research...................................................................................................................10
Secondary Research..............................................................................................................19
RECOMMENDATIONS AND ACTION PLAN..........................................................................22

Recommendations................................................................................................................22
Action Plan...........................................................................................................................22
REFERENCES..............................................................................................................................25
APPENDIX....................................................................................................................................27

TITLE: How ethnic dimensions of employee behaviour impact on the profitability of the
corporation in the international environment.
INTRODUCTION
Background of Research
Employee behaviour is explained as reaction of staff members to specific situation in an
organisation. There is a need to employees to behave in sensible manner not gain the
appreciation from other but also maintain healthy working culture. One requires to be adhere
rules as well as regulations at workplace. Corporate and personal culture mainly impact way staff
members communicate as well as interact with each other’s. Beliefs of employees impact on
ethics along with ethical responsibility sense (Afsar, Badir and Kiani, 2016). The better customer
service helps in increasing productivity by providing the high quality products. It helps in
enhance sales of the business and drive engagement in providing positive outcomes. The good
employee behaviour helps in increasing the providing the positive customer experience that helps
in enhancing the sales and profit level of business. Unilever is British multinational consumer
products company that headquarter is in London. This consists candy, baby food, energy drinks,
ice cream, cleaning agents and others. The main focus of Unilever company is to make positive
impact by brands, relationships and operations in which partners can be engage at large. This
company is developing to improving way to manage impact and long term objectives of
developing sustainable business (Al-Omari and Okasheh, 2017).
Research Aim
The aim of this research is “To examine the impact of ethnic dimensions of the employee
behaviour on profitability of company in international environment. A study on Unilever.
Research Objectives
 To determine the concept of employee behaviour.
 To examine the different factors, impact on employee behaviour.
 To identify impact of employee behaviour on profitability of Unilever firm in
international environment.
 To analyse issues related to employee behaviour on how it impacts on profitability of
business.

Research Questions
 What is the employee behaviour?
 What are the different factors impact on employee behaviour?
 How employee behaviour impact on the profitability of Unilever firm in international
environment?
 What ate the different issues arise related to employee’s behaviour and its impacts on
business profitability?
Rationale of Research
This present investigation is related to examining the impact of ethnic dimensions of the
employee behaviour on profitability of company in international environment. There has been
gain the understanding regarding the behaviour of employees at workplace. Conducting the
present investigation helps in providing the benefits to researcher in personal and professional
context. In the personal context, the skill and abilities of an investigator can be enhanced.
Through this, an investigator can able to collect the in- depth understanding regarding particular
subject area (Bhardwaj and et. al., 2018). In professional context, research gains the knowledge
and enhance its research skills to conduct the similar investigation in the future and getting
positive outcomes effectively.

LITERATURE REVIEW
This part of research is related to collecting the information and data from using secondary
sources such as books, articles, internet sources, scholars and journals. The main purpose of
literature review part is to attaining the research objectives by consisting the secondary method
(Brooks and Oikonomou, 2018).
Concept of Employee behaviour
According to opinion of Mark Waschek (2020) employee behaviour defines the behaviour
of an employee at a workplace and their reactions towards the work. Employees should behave
properly in an organisation to gain the respect and the appreciation from others. The proper rules
and regulations are to be followed at the work place and these rules help in creating the healthy
work environment in the organisation. There are the different types of the employee behaviour
in the organisation like the task performers as they are the persons who have full knowledge
about the work they have to do in the organisation, Organizational citizenship the organization
has to provide extra to the clients for their long term growth in the future so that they can
perform their job responsibility in the proper manner, Maintaining the work attendance as the
employees should attend the office regularly so that they do not have burden in the future.
Employees behaviours can be characterized on the basis of the Adaptability, Humanity, Team-
work, confidence these are some features which help in defining the employee’s behaviour. The
person can find out the employee behaviour during its interviewing skills when the interviewer
asks the questions they can easily recognize the behaviour of the employees and the
communication skills of the people help in finding out the behaviours of the employees.
Employee behaviour help in creating a good environment and the innovative work place where
the decision can be taken easily in a good manner (Chen, Hung and Wang, 2018). It helps in
attracting the employees and the customers in a proper manner so that they can share their views
and the ideas which help in building the confidence in them. It helps the employees to engage in
an innovative thinking and solve the problems in an easy way. Employee behaviours can also be
determining by the respect given to the other employees like the male candidates should give the
respect to the female candidates and be polite with them and listen to them properly without
getting rude with them. There are several factors which affect the employee’s behaviours like
leadership as the goals and the targets are to be decided and everyone have to follow them and

help the subordinates in guiding them, work culture should be safe and positive enough and
should respect their seniors and have the job security so that they can work properly. Managers
should need to acknowledge the hard work of the employees and motivate them to work hard in
the future. Employees should not get overburdened with the work by the managers as it gives the
negative impact on the employees and they won’t be able to do the work properly. Managers
should also sit with the team members and discussed the performance and the behaviour of all
employees on the regular basis so that the decision can be taken in an easy manner. Treating
everyone equal is one of the task which help in determining the behaviours of the manager,
unequal distribution of work sometimes demotivate them and not able to work properly (Chuang
and Huang, 2018).
Different factors impact on employee behaviour
On the basis of M.T. Wroblewski (2020) each and every employee at workplace is different
from the each other as human behaviour is considered as complex. There are different challenges
in company that could impact the behaviour of staff members directly or indirectly. It is
necessary for manager to analyse specific task firstly, identify skills needed and collect team that
could be complement and also match skills of the each other. Behaviour of employee is based on
external and internal factor. There are different factors given below which mainly impact on the
employee behaviour:
Workplace culture- It is prone to office politics and cliques that mainly divert the energy
of people away from mission. In this, discourage the destructive rivalry and selfish opportunism
through making the liabilities by discipline. In order to promote the cooperation place, respect
for the people is necessary.
Management style- If manager yells at staff members in from of the other employees then
this seems like the nothing is done as per the expectations. From this, the productivity of
company can be reduced. It is necessary that manager should adopt the better management style
that help in motivate the other employees to be work harder and focus on attaining the objectives
(Hanaysha, 2016).
Leadership- The leaders and the managers of the organisations plays an important role as
they help in determining the behaviours and their attitudes at the work place. The strict rules and
the regulations are too followed and subordinated should listen their leaders and work
accordingly in an organisation. The leaders have to set the goals and task of the organisation and

subordinates have to follow them strictly and the leaders should also listen to their subordinates
and help them in solving the problem which help in boosting up the confidence of employees and
can work efficiently in a proper manner.
Relationship at work- There should be good relationship of the employees at the work
place which help in building the good environment. It is not possible to sit ideal in the
organisation having good relations help in sharing the issues regarding the problem and help in
creating the good communication and share their views and the ideas in an easy manner so that
there is effectiveness and efficiency in the work done by the employees. It helps in creating the
healthy and the positive environment at the work place where employees are able to do work
with the coordination and achieve the task (Hillary, 2016).
Job Responsibilities- Employees have an ability and should be allowed to do the work
according to their capacity and needs. They should do the work in which they can perform well
and can give growth to the organisation in the future. Employees should not be overburdened
with the responsibilities and they should give the work according to their capabilities and
maintain a proper communication with them so that they can share the issues easily. Employees
should be motivated enough so that they can upgrade and enhance their skills properly on a
regular basis (Younis, Sundarakani and Vel, 2016).
Employee behaviour impact on the profitability of Unilever firm in international environment
On the basis of opinion Bidhan L. Parmar, Adrian Keevil & Andrew C. Wicks (2020) it
has been stated that employee behaviour develops the positive and negative impact on
profitability of Unilever company in the international environment. The main focus of this
organisation is to hire the well talented and the experienced employees which mainly focus on
attaining the objectives within given period of time. This will help in enhancing the profitability
and also productivity of business. From this, employees can able to deal with the international
client and also conduct the international business operations. Workplace environment mainly
impact on motivation of employees, engagement and productivity level (Jermsittiparsert and et.
al., 2019). If the working environment of company will not be better than this impact on the
performance level of staff members effectively. Quality of workplace environment mainly
impact motivational level and also the sustain of staff within the organisation. On the other hand,
bad employee’s behaviour negatively impacts on profit level of Unilever company. If the
behaviour of employees will be bad towards company or the other employees, then this develops