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Understanding the Corporate Strategy of Pixar Animation Studios

   

Added on  2019-12-03

12 Pages3222 Words505 Views
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Corporate Strategy
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Table of ContentsINTRODUCTION...........................................................................................................................1Evaluating the place of PIXAR to sustain the success in entertainment industry..................1Three dimensional strategic analysis......................................................................................3First mover and first mover advantage...................................................................................5Process innovation..................................................................................................................6REFERENCES................................................................................................................................9
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INTRODUCTIONCorporate strategy is described as the tactic which firm uses with an aim to defeat itscompetitor in the competitive business environment. Corporate strategy is an overall scope anddirection which enables employees with regard to work together towards the specifics goals andobjective (Porter and Kramer, 2006). The present report is based on the case scenario of PIXARAnimation Ltd. which is a computer animation film studio located in California. This reportdepicts the strategic decision making and three dimensional strategic analysis of the citedorganization along with the factors of sustaining competitive advantage.Evaluating the place of PIXAR to sustain the success in entertainment industryStrategic decision making in PIXAR is essential for creating and functioning the businessin an effectual manner. Strategic decision making helps in creating the mission and vision for theorganization and set the goals and objectives which company aims for achieving. Strategicdecision making and strategic planning describe the procedure of creating an organization'smission and objectives. Along with this, an action plan is alos created in this decision making forthe purpose of achieving the goals and objectives of organization (Hillier, Grinblatt and Titman,2011). Thus, effective decision making is beneficial for PIXAR to sustain success inentertainment industry. Organizational environment of PIXAR is analyzed through VRIOframework which provides the broad scope larger strategic scheme of cited. VRIO framework isutilized for analyzing the PIXAR's internal resources and capabilities to find the sustainablecompetitive advantage. These are as follows,1
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VRIOFrameworkValuableRareDifficult toimitateOrganizationSupportCompetitiveImplicationsFirmInfrastructure (Finances)YESNONOYESTemporaryadvantageHumanResource(Culture)YESNONOYESTemporaryadvantageBrand ValueYESYESYESYESSustainableadvantageMarketing &SalesYESNOYESYESCompetitiveparityEffectiveDistributionNetworkYESYESNOYESCompetitiveparity2Illustration 1: VRIO AnalysisSource: VRIO Analysis, 2015.
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