Corporate Strategies In Global Context | Study On Sainsbury

Added on -2020-02-12

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Global Policy
Table of ContentsTopic 2- The level of National Competitive Advantage within your target investment location....1INTRODUCTION...........................................................................................................................1PORTER DIAMOND STRUCTURE..............................................................................................1PORTER FIVE FORCESBrown, K. , 2014....................................................................................3ADVANTAGES..............................................................................................................................4DEMANDS......................................................................................................................................5TOOLS.............................................................................................................................................6CONCERNS....................................................................................................................................7CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9
Topic 2- The level of National Competitive Advantage within your targetinvestment locationINTRODUCTIONThrough increasing corporate strategies it has been evaluated that company operates in aglobal context. Here, Sainsbury has been undertaken which is a MNC operating in UK andtherefore, firm possess effective competitive advantage through improving the brand image offirm among competitors (Brown, 2014). However, if any business does not focus upon importingor exporting directly, they need to focus upon international business environment which involvesbuyers, sellers and new entrants so that best results can be attained. Further, it is essential forcompany to identify its target investment location in relation to enhance its market and satisfythe needs of numerous customers. Through implementing the Michael Porter Diamond model ithelps in analysing that why certain nations are more competitive than others as well as certainindustries are more competitive than others (Kilian and Murphy, 2014). Management ofSainsbury aims to invest within India so that they can gain competitive advantage to overcomerivals. Selecting target investment location assists in proving useful for businesses so that theycan attract wide range of customers and identify their needs in order to raise the performance offirm in market. PORTER DIAMOND STRUCTUREHere, the diamond structure affects the four different factors that lead to a nationalcompetitive advantage which are as follows-Factor conditions- It can be assessed that each and every country creates its ownimportant factors such as skilled workers, innovative technology that helps in enhancingthe varied factors which helps in improving the country's image in market. It is essentialfor firm to identify the different factors of the location where they are planning to investi.e. India so that national competitive advantage can be attained (Pindyck, 2013).However, company might face certain disadvantages within factors of production forceinnovation as in adverse conditions i.e. labor shortages or scarce raw materials, firms arebeing forced to innovate new methods and thus such innovative leads to nationalcompetitive advantage.1

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