Challenges and Effectiveness of Corporate Strategy in Hospitality Industry

Hospitality
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION..............................................................................................................................11
References .....................................................................................................................................12
Books and journals:....................................................................................................................12

INTRODUCTION
The report aims to analyze the principles and models of strategic management in hospitality
industry. Every business requires strategic decision in order to accomplish their corporate
strategy. It involves planning and preparing policies in order to achieve goals and objective of
company. Strategies play important role in setting a desired objective. Corporate strategies are a
clear path which get accomplish through good strategic decision. In hospitality sector, there are
wide range of product and services that require utmost customer satisfaction to be a market
leader. There and many areas in the sector which are travel in tourism, resorts restaurants, fun
and entertainment and many more. They might face many challenges in implementing corporate
strategies across all over the hospitality sector. It requires many competitive strategies that
managers must carry out to enhance performance and band name into market. Strategic
management is a combination of many pre determine and futuristic plants and policies that will
be helpful to raise company's performance (Petera, Wagner, and Šoljaková, 2020). It gives a
white range of options to choose from the objectives that could company hold throughout their
financial year. It helps in managing all the departments as well as job roles in the hospitality
industry which require more concentration on customer services. It ensures harmony and
coordination within organization management. This essay is going to critically discuss about the
corporate strategies plan by hospitality industry and how it face challenges and effectiveness
through strategic management process. It will showcase how the corporate strategy is linked with
the strategic management for global hospitality operations. Therefore, the challenges will be
identified and proper solutions will be provided.
MAIN BODY
TASK
The aim of the report is to analyse the challenges of corporate strategy and its
effectiveness for the success of hospitality industry.
The objective is to develop a coherent corporate strategy for both small and large size
hospitality Organisation in order to get success and growth into the market.

To analyse how the corporate strategy could implement successfully by encountering every
problem to a relevant solution.
Corporate strategy is a part of overall companies’ approach which is beneficial to manage and
carry out wide business practices. It helps in gaining competitive advantage over other Rivals
and secures a better position into market. Corporate strategies are known as planned criteria on
which the whole organisation will work on. In hospitality and tourism organisations company
needs to be aware about their passion objectives and future goals (Im, Kim, and Miao, 2020).
This strategy plays a vital role in going into international market as it is the basic in for every
hostility sector. The corporate strategies are a part of strategic management which includes the
combination of all the values, ethics, employees’ engagement, coordination and overall
objectives of company. The strategic decision is all must to analyse the companies’ potential. For
example, the holiday inn hotel has their aim to fulfil customer needs as per the latest trends and
requirement into market. The company has set specific directions and criteria to achieve this goal
(The growth of Holiday Inn Express shows brand momentum in Europe, 2021). The corporate
strategy is prepared through specific aims, plans and actions to achieve the objective. The
objective is to set standards for giving luxurious service to the customers by providing range of
facilities. Their strategy is to carry out all the practices in sustainable manner by promoting
reusing, recycling the waste, attracting stakeholders and make them awarded with good return.
The organisation frequently looks at their potential that how they could achieve more success
into market and what are their current operations and what needs to be changed in the future. It
includes the entire values attitude and potential a company carries to fill the gap into market. The
holiday inn started their operation in US. By seeing a positive response from the customers they
had decided to expand their brand name into other countries as well. The objective is become
wider, so the actions also need to be extensive (Holiday Inn, 2022). Then in future, the holiday
inn was acquired by Intercontinental hotels and resort which has become a unique brand into
hospitality industry. The Moto of this reach is to provide customers a unique experience of their
culture. The hotel wants to carry out their home culture into other markets so that they could
provide more opportunities rights and experience to the people. It is all a part of their corporate
strategies which shows where the business is and where it wants to go. It also includes coping up
with dynamic environment in order to respond market changes. Therefore corporate strategies