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Business Strategy & Analysis of Qantas Airlines - Assignment

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Added on  2021-02-20

Business Strategy & Analysis of Qantas Airlines - Assignment

   Added on 2021-02-20

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CORPORATESTRATEGY
Business Strategy & Analysis of Qantas Airlines - Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Corporate Social Responsibility..................................................................................................1Sustainability Approach..............................................................................................................2Ethics...........................................................................................................................................3TASK 2............................................................................................................................................4Stakeholder Analysis...................................................................................................................4Diversity......................................................................................................................................5RECOMMENDATIONS.................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONCorporate strategy can be referred to as the strategic direction of company for theattainment of organisational goals and objectives as well as to ensure a better market positioningover rival firms. This acts as the plan on the basis of which company strives to attain acompetitive advantage in market place (Damodaran, 2016). The present report is based uponcorporate strategy analysis of Qantas which is a conglomerate based in Australia. This reportincludes the ethical and sustainability approach adopted by organisation over a period of last 3-5years. Also, it comprises of stakeholder and ethical theory applied by the organisation. Lastly, itconstitutes the workforce management theory that is used by company to deal with diversityexisting within the enterprise.TASK 1Corporate Social ResponsibilityIn today's modern world, it is essential that every organisation undertakes steps to remainsocially responsible. This implies that company realises the significance of acting in the interestof environment and society. In this regards, over the course of years, Qantas has been effectivelyoperating in a socially responsible manner by recognising it as a strategy to stay ahead of itscompetitors and gain recognition from government, local bodies as well as consumers. For this,Qantas has been making use of Carroll's Pyramid of CSR through which it aims to socially fulfilthe obligations and responsibilities of entity towards the community within which operates andtowards the society from which it significantly procure the resources.Carrroll's Pyramid of CSRThis pyramid of Corporate Social Responsibility is a framework that presents argumentsupon the aspect that why companies ought to fulfil their social responsibilities (Grant, 2016).This pyramid was devised by Archie Carroll and illustrates the four main pillars ofresponsibilities that an organisation should meet, namely, legal, ethical, economical andphilanthropic or discretionary. The detailed explanation of these four responsibilities undertakenby company is given below:-Economic: This is the first and the foremost responsibility of an entity with a view tooperate in a socially responsible manner. In this regards, Qantas has been rewarding the investorsas well as owners of the entity with profits in an appropriate manner over the period of time.1
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