Corporate Strategy assignment : PRIMARK
Added on 2021-02-19
10 Pages2112 Words47 Views
CorporateStrategy
Table of ContentsTitle: ................................................................................................................................................1Chapter 1: Introduction....................................................................................................................11.1 Background to the research problem.....................................................................................11.2 Research Aims and Objectives..............................................................................................11.3 Outline of Methodology........................................................................................................11.4 Research Significance...........................................................................................................2Chapter 2: Literature Review...........................................................................................................32.1 Chapter Overview.................................................................................................................32.2 Theme 1: The concept of market orientation........................................................................32.3 Theme 2: The benefits of attaining corporate success for an organisation. ........................32.4 Theme 3: The corporate strategy of firm for attainment of success.....................................32.5 Theme 4: The impact of market orientation on business performance of PRIMARK........42.6 Theme 5: The benefits of market orientation in order to attaining desired success..............42.7 Conclusion.............................................................................................................................4Chapter 3: Research Methodology...................................................................................................53.1 Chapter Overview.................................................................................................................53.2 Research Philosophy and Justification..................................................................................53.3 Research Approach and Justification....................................................................................53.4 Research Method/Strategy and Justification.........................................................................53.5 Data Collection Method and Justification.............................................................................53.6 Data Analysis Method...........................................................................................................63.7 Ethical Consideration ...........................................................................................................6Gantt Chart ......................................................................................................................................6References .......................................................................................................................................7
Title: “Market orientation and Corporate success"- A study on PRIMARKChapter 1: Introduction1.1 Background to the research problemThe main purpose of research work is to analyse market orientation and corporate successfor attainment of business goal and objectives in an effective and efficient manner. Marketorientation and implementation of corporate strategy are two different and important aspectswhich are requires to be considered by the businesses for the reason of successfullyimplementation of organisational operations in regards to reaching at higher competitiveadvantage. In the present investigation area PRIMARK is the chosen organisation, as thecompany is most suitable in analysing the study over the area of identifying the effectiveness ofmarket orientation in attaining corporate success. 1.2 Research Aims and ObjectivesResearch Aim“To identify the effectiveness of market orientation and corporate success in competitivemarket”. A case study on PRIMARK. Research ObjectivesTo define concept of market orientation.To analyse benefits of attaining corporate success for an organisation.To determine corporate strategy of firm for attainment of success.To ascertain impact of market orientation on business performance of PRIMARKTo identify benefits of market orientation in order to attaining desired success.1.3 Outline of MethodologyThe primary obligation of an investigator is to select the most suitable methodologies forthe purpose of carry out the work in right manner. In the present, work investigation is based onanalysing the effectiveness of market orientation and corporate success in competitive market, inthis mixed method will be more suitable as it covers qualitative as well as quantitative aspects. 1.4 Research SignificanceThe key significance of this present investigation is to explore the area of proper marketorientation that helps a business in implementing a suitable and well planned strategy which is1
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