Corporate Sustainability Report 2022

Running head: CORPORATE SUSTAINABILITY
Corporate Sustainability
Name of the Student:
Name of the University:
Author Note:

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EXECUTIVE SUMMARY
The primary aim of the particular report is to discuss the corporate sustainability and the
sustainable development goals that are related to reducing the impact of the climatic changes.
The B Corporation connected to this situation in the given report is Natura & Co., which is
known to take up initiatives in the concern of implementing the synergy of sustainability in
its business organisation. However, the company had been facing a lot of problems and
challenges to attain success in the same. Thus, this report is focused on discussing the
synergy and the need for a sustainable goal. When discussing, the report found that the
implementation of SDG lacks proper research as well as cost-effectiveness in it. Furthermore,
the report identifies the options that are available for the Natura Company to attain the
mentioned sustainable goal and suggests the best option available for the company. The
findings of the same were seen as the innovation in the research and development synergy to
be the best option available for the beauty company. Finally, the report ends with stating the
recommendations of how, when and why to use the chosen option for the attainment of the
SDG.

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Table of Contents
Introduction................................................................................................................................3
Background................................................................................................................................3
Discussion..................................................................................................................................5
Conclusion..................................................................................................................................7
Recommendations......................................................................................................................7
References..................................................................................................................................9

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Introduction
According to the viewpoint of Vitousek, Loope & Westbrooks, (2017), the present
environment all across the globe is profoundly affected by the increased and frequent climatic
changes. The root cause of these frequent climatic changes is investigated to be the increase
in the mean annual surface temperature connected to the atmosphere of the earth that is
investigated to be the increased level of greenhouse gases emissions. The greenhouse gas
emissions take place because of the hazardous manufacturing habits of the business
organisations in the concern of manufacturing the final products that it offers to its customers
Charles Jr, Schmidheiny & Watts (2017). In this connection, the given report is focused on
stating the need for the sustainable development goal that is recognised as mitigating the
impact caused due to the climatic changes. The stated sustainable goal has been known to
turn to a constant challenge for the societies existing all across the globe as the same is
affecting and will adversely affect the natural synergies of every country across the globe.
Concerning to this approach towards the SDG, it was examined with the help of the studies
that the organisation named Natura & Co. known as the leading cosmetic brand company of
Brazil, have taken the aspect of sustainable practices into its manufacturing units to reduce
the emission of the greenhouse gases that adversely affect the natural environment and its
climatic conditions.
Background
Given the findings based on the analysis of the literature review done on the above-
mentioned SDG of mitigating the impact caused due to the climatic changes and the context
of the business organisations, it can be seen that the world at the present date is recorded to
face various challenges that are connected to all the three dimensions of the SDG factors (the
social, environmental as well as culture) World Health Organisation (2016). The scenario of

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unsustainable consumption pattern that prevails in the modern business environment has put a
profound level of pressure on finite resources of the environment and thus has endangered the
scenario of life that is to exist in the future. In this context, the major challenge that was
recognised was the climate change that is caused because of the higher depletion of natural
resources.
The mitigation of the harmful effects caused due to the climate changes such as the
unpredictable changes occurring in the weather conditions, the drought taking place at one
region and some other region going through a torrential downpour are all recognised to be the
complex issues faced by the world today (Goudie, 2018). It involves multiple facets of
questions related to the factors of science, economics, society, politics, as well as morals and
ethics. The issues connected to the climatic changes are recorded to be a global phenomenon;
however, the effect of the same is considered to be felt at a higher level in the local areas
where the sufferers are recognised as the poor as well as the venerable individuals.
The studies also stated that there lies an ample amount of difficulties in the concern of
addressing the issues related to the complex nature of the climatic changes. This is because
the understanding and the implementation of the future climatic changes requires a high level
of study and research related to the inter-link of the human activities, the amount of emission
of the greenhouse gases as well as the response given back by the climate system (Cadman,
Maraseni, Breakey, López-Casero & Ma, 2016). The climate systems are known to take a
profound amount of time to give the response regarding the actions which ranges from
decades to millennia. Thus, it becomes difficult for a business to invest in the issues which
may lead to adverse situations in the long gap of time as it works on the basis short term
orientation.

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In addition to this, it was analysed that the changes in the climatic conditions differ from
place to place and at different levels. This synergy leads to differences in the judgement that
would help in the mitigation of the impacts of the climatic change and also puts a barrier to
the collective methods to be taken for undertaking the issues. Thus, the achievement of the
SDG goal concerned in the given report becomes challenging to be implemented.
Babashamsi, Yusoff, Ceylan, Nor & Jenatabadi, (2016), are of the viewpoint that, there is a
lack in the research study and measures that should be taken in consideration of correctly
evaluating the costs as well as the benefits of the different courses that are needed to be
undertaken in the concern of mitigating the impact of the climatic changes. Thus, the costs
operations turn out to be costly because many of the natural resources are considered to be
priced in a way that the actual value of the same remains unknown. The study also argued
that the effects caused by the climatic changes are not just a global issue, it is altogether a
local issue as well and the SDG of mitigating the impacts that are adversely caused because
of the climatic issues. Thus, it was critically stated that the government of every nation
should keep prior enforcement towards urban sustainability and the governance of the local
environment along with the synergy of global sustainability. All the above-mentioned issues
turn out to be a challenge for the B Corporation of Natura, the concerned business industry
reported in this paper.
Discussion
The concerned B Corporation is taken into consideration in the given report
recognised as Natura & Co. has been recorded to undertake the sustainable practice with the
significant use of the triple-bottom-line approach of the economic gain keeping in mind the
safety and retention of the society and the environmental resources. The company is known
to produce a maximum of its beauty products from the domestic region, and the same is
considered to be eco-friendly (Dornelas, Esteves & Carneiro, 2016). Moreover, the raw

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materials are purchased from small suppliers, which leverages the synergy of the fair trade
model.
However, it is investigated that the complex process of mitigating the risks of the
climatic changes are turning to be inefficient for Natura. In this context, the given report
investigates the present scenarios that may be the practical options available for Natura in the
concern of attaining the desired Sustainable Development Goal of reducing and mitigating
the impacts that are caused because of the climatic changes. In this connection, every single
option should be examined and understood so that the pros and cons of the same are
understood before taking the same into consideration and also investigating which one of the
option would turn out to be the most significant one for the concerned beauty industry.
Concerning the first option amongst the available ones is recognised to be the
implementation of the innovation strategies in its manufacturing units. The same can be
achieved by making use of the new and advanced form of types of machinery and equipment
that are used to produce the final goods offered to the customers. This is because the
concerned company is known to use more green and natural products in the concern of
making their cosmetic products. Therefore, the use of the modernised form of machinery will
help the concerned company to emit natural gases, and that would prove useful to the natural
resources and will no cause hazards to the society as well. Moreover, the new form of
machinery will make effective use of the natural resources, and this would prove beneficial to
the organisation as the cost of resourcing the natural products would decrease as well as the
natural resources will not be depleted.
The second option available to the Natura Company is recognised as the maintenance
and effectiveness in the research and development process of the company. As stated by
Leonidou, Christodoulides, Kyrgidou & Palihawadana, (2017), the effectiveness in the

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research and development sector of a business entity highly helps the same to achieve better
competitiveness in the business market as compared to its competitors as well as the study
concerning the aspects of encouraging go green practices in the working conditions of the
business. In this connection, implementing the strategies that would significantly develop the
research and development team and it's working in the company of Natura will help the firm
to leverage the use of new and innovated products that will help them work with better
sustainability. The use of sustainable products will not cause a dreadful impact on the
environment, and therefore, the steps towards the achievement of the SDG would be achieved
by the concerned B Corporation.
Last but not least, the option for attaining the sustainable development goal that is available
to Natura is determined as the sourcing of the raw materials needed to manufacture the
beauty products of the same. As examined with the help of the study that Natura gets its
resources to produce the beauty products from the natural sources available to the firm.
Therefore, the replacement of the process of sourcing the needed materials by other source
areas and reducing the dependability over nature will help the company to reduce the
negative implications associated with the high usage of the natural resources. This will, in
turn, help Natura to implement the use of significant supply chain process and also gain the
goal of sustainable development.
Conclusion
Given the research based on three options that are open to the concerned firm of
Natura, the report tends to state that the second option concerned with the synergy of
innovating the research and development system of the firm would prove to be the most
suitable and beneficial one. This is because the development of the research and development
activities will also help in the building of better products and reliable business infrastructure

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for Natura. In the increasing need of gaining the sustainable goal, the maintenance of the
research and development strategies will help Natura to stay updated with the business
market and study the changes needed to be implemented in the SDG so as to remain
competitive in the business market.
Recommendations
Based on the research based on the possible options available for the company of
Natura, the best option that is chosen as the implementation of the innovation strategies in the
research and development scenario of the company can be effectively adopted with the help
of the specified below recommendations:
 It will help Natura to cater to the needs related to the decided sustainable goal of
reducing the impact of the climatic changes.
 The company will get more oriented towards the business market research practices
and will be capable of implementing the necessary changes whenever and wherever
required.
 The company can adopt the strategical techniques of its peer competitors to remain in
the competition.
 The company can offer cost-effective products by the help of maintaining its sources
required to produce the final goods.
 Get feedback from the customers.
However, there is a literature gap that exists in this particular study as the same was
limited to study of the past literature reviews and researches and the real-life data and study
could not be conducted on the same. In this connection, it was analysed that the concerned
study can be conducted through the help of other research pathways as well which are known

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as the primary data research and the research proposal study based on the project
management.

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References
Babashamsi, P., Yusoff, N. I. M., Ceylan, H., Nor, N. G. M., & Jenatabadi, H. S. (2016). Evaluation of
pavement life cycle cost analysis: Review and analysis. International Journal of Pavement
Research and Technology, 9(4), 241-254. Retrieved from DOI: 10.1016/j.ijprt.2016.08.004
Cadman, T., Maraseni, T., Breakey, H., López-Casero, F., & Ma, H. (2016). Governance values in the
climate change regime: Stakeholder perceptions of REDD+ legitimacy at the national
level. Forests, 7(10), 212. Retrieved from: https://www.mdpi.com/1999-4907/7/10/212
Charles Jr, O. H., Schmidheiny, S., & Watts, P. (2017). Walking the talk: The business case for
sustainable development. Routledge. Retrieved from DOI: 10.4324/9781351281966
Dornelas, B., Esteves, F., & Carneiro, J. (2016). Natura–The International Expansion of Brazilian
Cosmetics Leader Natura: In Search of a European Scent', The Challenge of Bric
Multinationals (Progress in International Business Research, Volume 11). Retrieved from
DOI: 10.1108/S1745-886220160000011017/full/Html
Goudie, A. S. (2018). Human impact on the natural environment. John Wiley & Sons. Retrieved from:
https://books.google.co.in/books?
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%09The+mitigation+of+the+harmful+effects+caused+due+to+the+climate+changes+
such+as+the+unpredictable+changes+occurring+in+the+weather+conditions,
+the+drought+taking+place+at+one+region+and+some+other+region+going+through
+a+heavy+downpour+are+all+recognised+t&ots=i0gif7tpDr&sig=0DU7Zx0s1vuW3
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Leonidou, L. C., Christodoulides, P., Kyrgidou, L. P., & Palihawadana, D. (2017). Internal drivers and
performance consequences of small firm green business strategy: The moderating role of
external forces. Journal of Business Ethics, 140(3), 585-606. Retrieved from DOI:
10.1007/s10551-015-2670-9

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Vitousek, P. M., Loope, L. L., & Westbrooks, R. (2017). Biological invasions as global environmental
change. Retrieved from:
https://wedocs.unep.org/bitstream/handle/20.500.11822/18385/Vitousek_biological_i
nvasions.pdf?sequence=1
World Health Organization. (2016). World health statistics 2016: monitoring health for SDGs
sustainable development goals. World Health Organization. Retrieved from:
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d+to+face+various+challenges+that+are+connected+to+all+the+three+dimensions+of
+the+SDG+factors+&ots=dbni1TeiBD&sig=Y1xh6Z5Cuc7ua51KxdQxGeQAfoA&r
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