Corporate Sustainability: Issues and Strategies for Ally Fashion

Running Head: CORPORATE SUSTAINABILITY
CORPORATE SUSTAINABILITY
Name of the Student:
Name of University:
Author Note:

1CORPORATE SUSTAINABILITY
Executive summary
Ally Fashion is one of the renowned fashion retailer companies in Australia. The company has
more than 140 stores across the country. It proves that the organisation is highly settled in
Australia. However, recently the organisation is facing severe problem in terms of its
sustainability position. In this regard, the report tries to figure out the sustainability issues in the
light of triple bottom line approach. Based on the issues, some strategic advantages are also
incorporated into the research that can foster better approach to Ally Fashion.

2CORPORATE SUSTAINABILITY
Table of Contents
Introduction......................................................................................................................................4
Current sustainability position.........................................................................................................5
Employees....................................................................................................................................5
Customers....................................................................................................................................5
Suppliers......................................................................................................................................5
Community..................................................................................................................................6
Current issues in sustainability........................................................................................................6
People..........................................................................................................................................6
Planet...........................................................................................................................................8
Profit..........................................................................................................................................10
Design sustainability strategy........................................................................................................10
Products.....................................................................................................................................11
Organisational system................................................................................................................12
Organisational image.................................................................................................................12
Sustainability in people..............................................................................................................13
Conclusion.....................................................................................................................................14
Reference.......................................................................................................................................15
Appendices....................................................................................................................................19
Appendix 1.................................................................................................................................19
Appendix 2.................................................................................................................................20
Appendix 3.................................................................................................................................21
Appendix 4.................................................................................................................................22
Appendix 5.................................................................................................................................23
Appendix 6.................................................................................................................................24
Appendix 7.................................................................................................................................25

3CORPORATE SUSTAINABILITY
Introduction
Corporate sustainability is considered to be one of the major aspect for getting strategic
advantage in highly competitive market. As per the research of Ioannou and Serafeim (2017) the
corporate suitability is associated with the paradigm of corporate management where the
traditional growth and profit maximisation of the organisation are depended on the sustainability
framework (Hahn et al., 2015). From that point of view, it can be stated that the de facto purpose
of the corporate sustainability is to enhance the growth and sustainability of the organisation.
Therefore, the sustainability measures will help the business organisation to follow the triple
bottom line aspect in terms of people, planet and profit. The people means social goals, planet
identifies the environment and the profit connotes the economics of the organisation. Based on
this understanding, the suitability report reflects the basic characteristics of the sustainability
measures of the organisation.
Henceforth, this report emphasizes on Ally Fashion which is the first Australian
women’s fashion retailer. The organisation commenced its operation in 2001 and gradually
expanded its market over 141 stores across Australia. However, there are huge sustainability
issues that the organisation is facing in order to procure business successfully. This report aims
to point out those corporate sustainability issues based on the triple bottom line approach and
intends to design a sustainability plan for mitigating the sustainability issues effectively.

4CORPORATE SUSTAINABILITY
Current sustainability position
Employees
As far as the sustainability measures for the employees are concerned, it can be stated
that Ally Fashion tries to create a better approach in order to bring efficient code of conduct and
responsible practices around the organisation. The code of conduct of the company is greatly
inspired by the moral ethics and intends to create motivation for the employees so that it will
bring efficacy into the organisational proficiency (Knaus, 2018). Moreover, respecting the
human and labour rights are also considered to be an important aspect for the organisation. It will
help Ally Fashion to establish a fair and decent treatment for the employees.
Customers
Ally Fashion is entitled to put focus on the customers entirely. The organisation is highly
responsive to the customer demands. Most of the customers are women as the organisation is
specifically provide women fashion products. Therefore, the organisation carefully segregated its
customers on the basis of the frequency of the purchase and evaluate their behaviour effectively.
Trendy and fashionable products are considered to be the most important aspect for the
organisation to put focus on and offering free service delivery to customers (Allyfashion.com,
2019). In this regard, one of the major aspect is related to the protection of the data and
information of the customers. Ally Fashion is highly focused on this.
Suppliers
Ensuring compliance with a proper code of conduct is one of the best feature in
relationship between Ally Fashion and its suppliers. It is important for the organisation to deal
with the practice of making good relationship with the suppliers. In this regard, the company

5CORPORATE SUSTAINABILITY
follows the international standards of supply chain and tries to make a transparency into the
payment structure. As a matter of fact, the promotion and protection of the human rights and the
fundamental labour rights are also incorporated into the organisational structure that the
organisation has to follow. However, in reality the process is yet to be implemented (Knaus,
2018).
Community
For the community, Ally Fashion puts focus on the basic approach of maximum reach
and high impact on the community through the program developed. Apart from that limited
prevalence of the social and economic aid and the low contribution to the global welfare can also
be seen in case of the organisation. The major purpose of Ally Fashion is to create a strong base
of customers who will help the organisation to maximise its profitability (Allyfashion.com,
2019).
Current issues in sustainability
People
Ally Fashion has several issues regarding the people and the society. At first, it can be
stated that the code of conduct of the organisation is not so good that can create better
opportunity for the employees. Here, the term ‘people’ connotes the employees and the suppliers
of the organisation (Hussain, Rigoni & Orij, 2018). It is associated with the international code of
fundamental principles and the government regulation on the rights to work. In case of Ally
Fashion, most of the employees and suppliers have argued that the organisation has no
transparent policy related to its workplace practice. Therefore, it becomes a serious allegation for
the organisation to deal with the social sustainability framework. Furthermore, the workplace