Woolworths Sustainability Practices Analysis

Running Head: Corporate Sustainability 1
Corporate Sustainability

Corporate sustainability
Executive summary:
Corporate sustainability is considered as business approach which creates value for long term
shareholders in the organization by grabbing the opportunities and managing the risk which is
derived from economic, environment and social development. Concept of corporate
sustainability is mainly relying on two guidelines principles, and these principles are stated
below:
 Sustainable business practices are most important for the purpose of creating long term
value for shareholders in this resource constrained environment.
 Sustainability factors also represent various opportunities and identify risks which must
be addressed by the competitive companies.
Megatrends related to corporate sustainability are changing our world and it has major impact
on the companies. Company face various long term challenges such as scarcity of resources,
demographic shifts, expectations of society, public policy, etc.. These long term challenges
create new opportunities and risks that must be addressed by the companies today for the
purpose of remaining competitive tomorrow. It becomes necessary for the companies to manage
the present and future opportunities and risk related to economic, environmental and social by
mainly focusing on the quality, innovation and productivity. All these activities emerge this
company as leader and result in long term stakeholder value and competitive advantage in the
company.
Quality related to the strategy, management, and performance of the company in terms of
opportunities and risks related to economic, environment, and social can be quantified, and it
can also be used for the purpose of identifying the leading companies for investment purposes.
For assessing all these things, corporate sustainability assessment is developed for the purpose
of helping the investors as well as consumers, and also for dealing the sustainability issues.

Corporate sustainability
Contents
Executive summary:................................................................................................... 2
Introduction:............................................................................................................... 4
Objective:................................................................................................................... 5
Situational Analysis:................................................................................................... 6
Strategy of Woolworth:............................................................................................... 8
People:.................................................................................................................... 8
Planet:..................................................................................................................... 9
Prosperity:............................................................................................................... 9
Competitive advantage:........................................................................................... 10
Conclusion and Recommendations...........................................................................10
References:.............................................................................................................. 11

Corporate sustainability
Introduction:
Corporate sustainability is introduced as new and innovative corporate management structure,
and this approach is used in deliberate manner, and considered as alternative in terms of both
models that are growth and profit-maximization. Corporate sustainability also stated that both
growth and profitability are most important factors of organization to survive. Corporate
sustainability also stated that corporation must consider societal goals, especially those goals
which are directly relating to the sustainable development, protection of environment, social
justice and equity, and development of economy (Robecosam, n.d.).
As per literature, concept of corporate sustainability is mixture of four other elements, and these
elements are sustainable development, corporate social responsibility, stakeholder theory, and
corporate accountability theory. In these elements the most important element are sustainable
development and corporate sustainability.
Sustainable development is a broad and dialectical concept which mainly balances the need of
the economic growth, environmental protection, and social equity. The contribution of
sustainable development to corporate sustainability is two-fold. Firstly, it established those areas
which must be considered by the organization at priority basis, and these areas are
environmental, social, and economic performance. Secondly, it provides the common societal
goal for corporations, governments, and civil society to work toward: ecological, social, and
economic sustainability.
Corporate sustainability is also a broad and wider concept, and it mainly deals with the role of
business in the society. The basic principle of this CSR states that managers of the corporate are
under ethical obligation to consider the needs and requirement of society also and not only the
needs of the shareholder of the company. There are number of ways through which CSR is
addressed, but in actual corporate managers are not under obligation to consider the needs of the
society, but the extent to which they must be considered these needs (Wilson, 2003).
On the other hand, stakeholder theory states any group or individual who can affect or is affected
by the achievement of the objectives of the organization. The basic principle behind this theory is
that if company builds stronger relations with outsider parties, then it became easy for company