The Corporate sustainability

CORPORATE
SUSTAINABILITY

Contents
Introduction............................................................................................................... 2
Importance of corporate sustainability..............................................................................2
Role of stakeholders in corporate sustainability...................................................................4
Importance of stakeholder partnership in corporate sustainability.............................................7
Conclusion................................................................................................................ 8
References.............................................................................................................. 10

Introduction
Corporate sustainability is proactive approach, which can ensure long-term viability and
integration with the optimising in reduction in environmental effect. With the implementation
of business strategy, an organisation can focus on social, economic, ethical, cultural, and
environmental dimensions of conducting business operations. The main principle is to
maximise the opportunity in the global market and minimise the negative effect of core
operations on economy (Jones, Comfort, and Hillier, 2016).
This essay is an analytical structure. The central issue related to corporate sustainability
directly hit some of the subject matters such as value based corporate culture, situations
relating to transparency with its disclosures regarding financial statements, issues in
innovation, and non-compliance of judicial reformation. The thesis statement is “corporate
sustainability contributes to greater social value by creating organisational brand.” The
argumentative essay brings out discussion on significance of corporate sustainability by
explaining appropriate illustrations of companies. Furthermore, there is use of appropriate
contrasting argument to explain the role of stakeholders in the corporate sustainability.
Consequently, it is important to note that stakeholders play an important role in meeting
corporate sustainability (Freund, & Schaltegger, 2018).
Importance of corporate sustainability
The first component come up with the significance of corporate sustainability, which drives
to balance between ethics and profits. Alternatively, several amendment in the supply chain
can bring short-term profits where it can be seen with extreme doubt that there is a greater
risk related to damage on company`s brand (Hepler, 2015). On the other hand, economic
factor avails to measure sustainability by pressuring the companies to comply and implement
abandoning of fossil fuels or rather government would impose severe penalties on non-

compliance. Most importantly, organisational policies can be neither self-defeating nor
dangerous for the long-term growth. Consequently, the significance is extended to social and
environmental pillars where it is about having support of community, stakeholders, and
employees. Treating the employees ethically respect supply chain procedure leading to
increasing creativity, engagement, strong retention, and productivity (Hepler, 2015).
Consequently, above ethical actions are the standards to comply with the corporate
sustainability but still development of business economic conditions have been leading to
compromising of product quality, environmental problems, and reducing the social
responsibility (Chan, and Parhankangas, 2017). More corporates have been still facing
environmental crisis that affect business activities where unethical behaviour brings side
effects towards the business development (Taxmann, 2018). For example- Royal commission
finds out that failure of governance activities through mismanagement, accounting issues and
breaches regarding the director`s obligations. The collapse of bank credits and the
commercial international forced the British accounting bodies and London exchange in
establishing several corporate governance committees so that they can apply governance
rules. Furthermore, these unethical actions have been affecting the sustainability of the
business by hampering the society and interest of the shareholders. In 2004, NAB (National
Australian bank) has disclosed the situation where it was suffering from unauthorised trading
in foreign currency of 360 million. Regular issues relate to failure of banking operations
leading to more scandals such as 1.4 billion loss from Home loans. Because of inefficient
auditor`s report, the uncertainties related to US securities and other exchange commission has
monitored the failure of management performance while handling banking services
(Taxmann, 2018).
Another example related to society and environmental effect especially for mining
companies, BHP Billiton. With the rapid increase in number of companies, organisations