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Corporate Sustainability Strategy

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Added on  2021-01-03

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CORPORATE SUSTAINABILITY EXECUTIVE SUMMARY3 INTRODUCTION 4 MAIN BODY4 Analysing annual report9 Evaluating sustainability in M&S 10 CONCLUSION 13 REFERENCES 14 EXECUTIVE SUMMARY The corporate sustainability is an approach that creates the long term stakeholder value by implement a business strategy. The current report defines the impact and significance of corporate strategy through which Marks and Spencer earn maximum profitability and growth in the competitive business environment.

Corporate Sustainability Strategy

   Added on 2021-01-03

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CORPORATESUSTAINABILITY
Corporate Sustainability Strategy_1
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Analysing annual report.........................................................................................................9Evaluating sustainability in M&S........................................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Corporate Sustainability Strategy_2
EXECUTIVE SUMMARYThe corporate sustainability is an approach that creates the long term stakeholder valueby implement a business strategy. In order to gain effective business position and sustainabilityin the competitive market, it is very essential to design effective corporate strategy. The presentreport discussed Marks and Spencer's existing sustainability position with reference to relevantmarket and its regulatory issue. Several models such as SWOT, Pestle, Porter five force etc hasbeen discussed in this report with respect of Marks and Spencer company. Furthermore, severalrecommendations and strategies for improve corporate strategy of cited venture has been alsoaddressed.
Corporate Sustainability Strategy_3
INTRODUCTIONFor sustain in the market for long time, every organisation required to adopt a specificstrategy and systematic plan. A well-structured strategy and plan helps to corporation in developcompetitive advantage and growth (Botha, Kourie and Snyman, 2014). The current reportdefines the impact and significance of corporate strategy through which Marks and Spencer earnmaximum profitability and growth in the competitive business environment. Several concepts fordesign corporate strategy has been also discussed in this report with respect of Marks andSpencer company. In addition to this, for analyse the impact of various component of businessenvironment, PESTLE analysis has been also discussed in this report.MAIN BODYMarks and Spencer Group is a major British multinational retailer that headquarter issituated in city of Westminster London. It serves several products like clothing, home wareitems, luxury food items etc in high prices and quality. The company found in 1884 by MichaelMarks and Thomas Spencer. It operated 979 stores across the UK along with one objective thatis to serve high quality of branded product to customer and become number one retail outlet inthe world. It's another aim is to earn maximum profitability by operate business in the differentcountry. For achieve business objective, corporation require conducting internal and externalanalysis.In order to survive in the competitive business environment, organisation required tofocus on several aspects of business environment (Zhang and Huang, 2012). As it is consistingwith several factors such as political, social, cultural, legal, environmental, legal anddemographical. By assess and analyse several factors elements company can easily developcorporate sustainability and practices. There are various positive and negative impact of severalcomponent of business environment that affect Marks and Spencer corporate sustainability.Following are some implication of these elements-Political and legal- This factor affects the business operation in large manner as it includesseveral political legislations, practices, policies, rules, regulation. At the time of developingcorporate sustainability, company must have to consider governmental policies, regulation, rules,legislation so as it can securely operate its business in the market (PESTLE Analysis, 2017). Forexample, several laws regarding employees, customers, business helps to business in providingrights and precise through which they can safely carry out their activities. For operate the
Corporate Sustainability Strategy_4

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