Corporate Venturing - PDF

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CORPORATEVENTURING
EXECUTIVE SUMMARYThis study is based on corporate venturing where it analyses the impact of variousexternal environment factors like technological, economic, competitive, labor, resource,customer, global, legal and regulatory environment on the operations and productivity ofWoolworths Supermarkets. It has been analyzed that technology has enhanced the shoppingexperience by implementing and adapting to various effective social media platforms. It hasfurther analyzed the opportunity and threat of the organization. The major opportunity toWoolworths Supermarkets is that they offer products which are of high quality and significanceto customers which leads to higher profit margins. The major threat to Woolworths Supermarketsis increased cost of burden due to compliance of various legal laws and regulations.
Table of Contents1. INTRODUCTION.......................................................................................................................1Overview of the company...........................................................................................................12.1 Technological Environment:.................................................................................................12.2 Economic Environment.........................................................................................................22.3 Competitive Environment.....................................................................................................22.4 Labour Environment.............................................................................................................32.5 Resource Environment..........................................................................................................32.6 Customer Environment.........................................................................................................42.7 Legal and Regulatory Environment......................................................................................42.8 Global Environment..............................................................................................................53. Interpretation and Discussion......................................................................................................53.1 Main Opportunities...............................................................................................................53.2 Main Threats.........................................................................................................................64. CONCLUSION............................................................................................................................7REFERENCES................................................................................................................................8
1. INTRODUCTIONCorporate Venturing is the investment of corporate funds directly in the external start-upcompanies. It is the concept of large industrial organisations either developing, sponsoring orinvesting in start-up companies in order to develop innovative product or services. It is theactivity of huge company investing money in a smaller firm in return for a share of its profits.Woolworths Supermarkets is being chosen in this report. This present report will discuss theanalysis of external forces that influence the operations of the company. Further the threats andopportunities are also evaluated from the external forces.Overview of the companyWoolsworths Supermarket is an Australian supermarket grocery store chain which isfounded in 1924. It is owned by Woolworths Limited. It is a retail industry and its headquarter islocated in New South Wales Australia. Woolsworths along with Coles forms a near-duopoly ofAustralian supermarkets accounting for about 80 percent of the Australian market. It is mostlyspecialises in selling groceries such as fruits, meat, vegetables, packaged food etc. but also sellDVDs, sell magazines, household products, stationery items and many others products too. Thereare about 115000 employees are working in the company.2. EXTERNAL ENVIRONMENT ANALYSISIn order to understand the modern corporation, it is very important to consider externaland internal environments. The forces which are included in the external environment whichinfluence the operation of the company are technological, economical, competitive, labour,resources, customers, legal and regulatory framework and global environment (Abdulfatah,Najib and Sanim, 2017).Here are the forces which are describe as follows-2.1 Technological Environment:This is one of the factor which is fast disrupting several sectors across the board.Technology has influence the retail industry of Australia in very optimistic way. Technology hasenhance the shopping experience. In terms of supply chain, sales, customers services andoperations are influenced by the technological factors and technology is very important in theseactivities. Woolworthsupermarket is also using advance technologies in order to manage supplychain along with better customer satisfaction. The landscape of retail industry is changed by theArtificial intelligence and Cognitive intelligence. On the other hand, it is also affecting in1
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