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Corporate Venturing-Samsung Company.

Added on - 30 Oct 2019

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Running Head: CORPORATE VENTURING-SAMSUNG COMPANY1Corporate Venturing-Samsung CompanyInstitutional affiliationCourse idStudent nameDue date
Corporate Venturing-Samsung Company2EXECUTIVE SUMMARYCorporate venturing is described as the investment of the business fund directly to theexternal companies. It also outlines as the practice where a business entity takes equity stakes ininnovative firms, where the corporate strategy allows the business form to gain the competitiveadvantage in the market. While innovation is, explain the process of translating an interventionof ideas into goods and services needed in the market. On the other hand, entrepreneurship is theprocess of conducting business activities in front of all business risk. The primary purpose of thispaper is to explain the general concepts of corporate venturing in relating to entrepreneurship andinnovation. The paper will discuss the main concepts, as it will analyst relevant informationrelating to the selected corporation.
Corporate Venturing-Samsung Company3Table ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4Samsung Company..........................................................................................................................4Samsung Logo.................................................................................................................................4THEORETICAL CONCEPTS........................................................................................................5Marketing Strategies........................................................................................................................5Marketing communication...............................................................................................................6Advertisement..................................................................................................................................6Sales promotion...............................................................................................................................7Internet marketing............................................................................................................................7Samsung innovative Strategy..........................................................................................................7Samsung Company totally different strategy from Apple...............................................................8RESEARCH APPROACH..............................................................................................................9Research Approach..........................................................................................................................9DATA ANALYSIS AND DISCUSSION.......................................................................................9Part A...............................................................................................................................................9Entrepreneurial Intensity.................................................................................................................9Measuring innovation at Samsung Company................................................................................10New path to sustainable competitive advantage............................................................................10Part B.............................................................................................................................................11Climate for Corporate Entrepreneurship.......................................................................................11CONCLUSION..............................................................................................................................12
Corporate Venturing-Samsung Company4References......................................................................................................................................13Appendix A....................................................................................................................................14Personnel Management System.....................................................................................................14Appendix B....................................................................................................................................15Management and Entrepreneurship...............................................................................................15
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