Corwin Case Study

Running head: CORWIN CASE STUDY
CORWIN CASE STUDY
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Author Note:

1CORWIN CASE STUDY
Answer to question no 1:
The major mistakes made by Corwin was that the data available for the organization was
not processed in a proper way. Apart from that the budget of the project was not maintained
properly. In that case, there were certain misunderstanding and miscommunication between the
members of the project. Apart from that there was no proper planning for the implementation of
the project.
Answer to the question no 2:
The acceptance of the project by Corwin Company is not justified. The project was core
engineering project that was needed proper knowledge and the in-depth understanding of the
engineering. On the other hand Corwin Company has their specialty in manufacturing sector.
Apart from that the business deal and the decision making regarding taking this project was not
followed the proper protocol that led to the miscommunication between the management of
Corwin
Answer to the question no 3:
The company should not bid the project on rough draft specifications as there may be
some hidden cost for the project. Apart from that it has been seen as the R&D director was on
vacation, he was not informed about the project in detail. Apart from that it has been seen that
the bidding and the estimation of the cost were not done in a proper manner for Corwin.
Answer to the question no 4:
Before the proposal went out of the house, there should be more discussion about
accepting the project in the top management. It has been seen that the decision was taken almost

2CORWIN CASE STUDY
single handedly. Apart from that most of the members from the management were in vacation at
that time. The R&D department would be going to responsible for the execution of the project.
However, it has been seen that proper discussion was not conducted with the head of the R&D
department.
Answer to the question no 5:
There is a risk as the vice president of the manufacturing was not available during the
decision making process regarding the bidding of the project.
Answer to the question no 6:
Dick Potts was one of the contract man from the marketing department. It has been seen
that Dick Potts is completely unfamiliar with the environment and did not have any knowledge
regarding the project assigned. His role was basically being an observer and input the advice
regarding the law whenever it is needed.
Answer to the question no 7:
Dr.Reddy is the vice president of the engineering departments. In this context, he is
aware about the ability of the team members in his departments. He may is aware about the
domain knowledge of West and he may not consider him suitable to understand the project and
lead the project in a proper way.
Answer to the question no 8:
It is the approach of the organization that if the specialty product is mature to fall into full
product line, then there should be product line manager to manage the product.
Answer to the question no 9: