Value Chain Analysis of Telstra: Operational Efficiency and Customer Relationships

Running head: COST AND MANAGEMENT ACCOUNTING
Cost and Management Accounting
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Answer to Question 1:................................................................................................................3
Answer to question 2:.................................................................................................................5
Sub part 1:..............................................................................................................................5
Sub part 2:..............................................................................................................................6
Sub part 3 and 4:....................................................................................................................6
Answer to question 3:.................................................................................................................7
Sub Part 1:..............................................................................................................................7
Sub Part 2:..............................................................................................................................7
Sub Part 3:..............................................................................................................................7
Sub Part 4:..............................................................................................................................8
Sub Part 5:..............................................................................................................................8
Sub Part 6:..............................................................................................................................8
Sub Part 7:..............................................................................................................................9
Answer to question 4:.................................................................................................................9
Sub Part 1:..............................................................................................................................9
Sub Part 2:..............................................................................................................................9
Sub Part 3:............................................................................................................................10
Answer to question 5:...............................................................................................................10
Sub Part 1:............................................................................................................................10
Sub Part 2:............................................................................................................................10

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References and bibliography:...................................................................................................12

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Answer to Question 1:
Introduction:
Michel Porter’s Value chain analysis helps in analysing strategies of an organization
to know the strengths and core competencies of the organisation. Every business organisation
sets certain long term and sort term strategies to compete in the market and to survive in the
end. To achieve the overall objective of a business and their mission and vision, they need to
equip themselves with proper inbound, outbound logistics, proper process flow and
operational efficiency. In this report the Telstra of Australia have been chosen for a value
chain analysis for better understanding of the topic.
Operational Efficiency in Activities:
Telstra is a telecommunication company providing various telecommunication and
television services in Australia. Their efficiency in operations and responsiveness towards
customers’ needs and preferences helped them to capture a huge market share in Australian
telecommunication market.
Inbound Logistics:
Inbound logistics implies the procurement of inputs and building relationships with
the suppliers. Porters Values chain requires the inbound logistics to be strong and efficient.
There must be a strong relationship with the suppliers of the raw materials and other inputs of
the company. If a strong relationship can be build up with the suppliers then it will help the
company to procure their required resources in time and to meet the customers’ products
needs in time. Telstra is having a strong relationships and partnerships with various
subsidiaries to meet their requirement (telstra.com.au, 2019).