Action and Control in Costa Coffee's Expansion Strategy

This article discusses the fifth and final stages of the SOSTAC framework used by Costa Coffee to expand their business in new markets. It covers the actions taken by the company to establish a strong brand value and increase their annual turnover. The article also delves into the KPIs used by Costa Coffee to manage their operations and ensure success in new markets.

Action and control

Table of Contents
ACTION - .......................................................................................................................................1
CONTROLLING ............................................................................................................................1
FINALLY .......................................................................................................................................1
References:.......................................................................................................................................1

ACTION -
It is the fifth stage of the SOSTAC framework that implies a manager about the
informations of the techniques by the company to raise in new marketplace and how it
finished. This phase is all about the activities taken by the costa coffee a manager to set
their company in new place and to build strong brand value. In extent of the costa coffee
the organisation is willing to expand the business. This grow its annual turnover in the
market. The brand is well recognised in the global market. The plan is to setting up a concern
in a new market is done by the workers of the costa coffee.
1. By executing the external factors analysis of the costa coffee the marketing team of
the costa coffee a administrator analysed that macro surrounding components or their
influence in expansion of the business in new market place.
2. Expanding business in new market, the accounting units of the costa coffee manager
will look after the annual revenue of dollar 60000. as well the assumption for initial
profit margin of the costa coffee outlets around Dollar 85000 the accounting team will
operate the activities.
3. The marketers also work out the attainment rate initiatory a firm in the market of kent and
will also establish the steady in the market after the social class attempt. Within this
phase of the SOSTAC the starring actions are performed by the enlisting team will recruit
and procession section work force to reach the goals of employees and merciless stores
which will assist in accelerative the ratio the week earlier beginning of 30 july.
The fifth phase of the framework , describing the details of the policies costa coffee will
utilise to raise in new market place and decide that how it is going to be accomplish. This
stage is linked with the actions of coffee house operational manager keeps to position
their enterprise in new merchandising place and create its operations in Kent outlet as the
coffee merchant is expected to raise by good percent of amount . The industry of a company in
a new market is reaching out by the workers of costa coffee.
1. The market also measures the success rate and annual turnover of establishing the
company in the Kent store market and ,launches new innovations and services for the
customers to attract them so that they can have goof and loyal consumer base.
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2. For new market expansions costa coffee a managers team would be liable for
marking large consumers segment to make brand awareness and to add recognition
and revenue (Jumbo, , and et., al., 2022.).
CONTROLLING
This is the last stage of the sostac framework, which concentrate on managing actions
and KPI. Theses both are utilised to manage the actions and operations of costa coffee
managers activity. The main KPI utilised by costa coffee in their organizations are :-
1. Revenue per members - this is the organisational tools for determining and
calculating revenue from particular users of the company goods.
2. Customer contentment survey - Costa coffee manager will conduct a users
satisfaction survey in the new market outlets to understand the fulfilment of new
marked audiences with a costa coffee goods.
3. Net profit margin - this is also the most basic and it is used by costa coffee to
determine a company revenue at the end of financial year, it will permit a costa
coffee manager to analyse its presence in new outlets.
4. Digital media platform - determining new customers , market share and new goods
is a smart objectives for costa coffee, this Key performance indicator is very
impressive. A company networking sites, application and many others are the better
methods to collect data (Kim, Baek, and Lee, 2018).
FINALLY
Related with the pest analysis of the UK area that Is costa coffee outlets. It is
affordable to think that for costs coffee a director is suitable for growing the market. This
purpose are the national large populations,low corruption and strong system. This will assist
costa coffee manager to attain high revenue and sustainability in new selling place.
References:
Books and Journals
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Jumbo, L.O.V., and et., al., 2022. Potential of Bursera graveolens essential oil for controlling
bean weevil infestations: Toxicity, repellence, and action targets. Industrial Crops and
Products, 178, p.114611.
Kim, K., Baek, C. and Lee, J.D., 2018. Creative destruction of the sharing economy in action:
The case of Uber. Transportation Research Part A: Policy and Practice, 110, pp.118-
127.
Zhou, D., Cai, Y. and Yang, Z., 2022. Key factors controlling transport of micro-and nanoplastic
in porous media and its effect on coexisting pollutants. Environmental Pollution, 293,
p.118503.
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