Action and Control in Costa Coffee's Expansion Strategy
5 Pages887 Words57 Views
Added on 2023-06-11
About This Document
This article discusses the fifth and final stages of the SOSTAC framework used by Costa Coffee to expand their business in new markets. It covers the actions taken by the company to establish a strong brand value and increase their annual turnover. The article also delves into the KPIs used by Costa Coffee to manage their operations and ensure success in new markets.
Action and Control in Costa Coffee's Expansion Strategy
Added on 2023-06-11
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