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Action and Control in Costa Coffee's Expansion Strategy

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Added on  2023-06-11

About This Document

This article discusses the fifth and final stages of the SOSTAC framework used by Costa Coffee to expand their business in new markets. It covers the actions taken by the company to establish a strong brand value and increase their annual turnover. The article also delves into the KPIs used by Costa Coffee to manage their operations and ensure success in new markets.

Action and Control in Costa Coffee's Expansion Strategy

   Added on 2023-06-11

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Action and control
Action and Control in Costa Coffee's Expansion Strategy_1
Table of Contents
ACTION - .......................................................................................................................................1
CONTROLLING ............................................................................................................................1
FINALLY .......................................................................................................................................1
References:.......................................................................................................................................1
Action and Control in Costa Coffee's Expansion Strategy_2

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