Costs and Pricing Strategy - Doc
Added on 2020-12-09
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Paradise Playland
Table of ContentsINTRODUCTION ..........................................................................................................................3SECTION ONE...............................................................................................................................31 .1 Business summary................................................................................................................31 .2 Business aim ........................................................................................................................3SECTION TWO ..............................................................................................................................32 .1 Describe the core products and services which organisation wants to sell .........................42 . 2 Explain business service USP.............................................................................................42 . 3 Describe any other product/service you are going to be selling.........................................4SECTION THREE...........................................................................................................................43.1 Describe your typical customer.............................................................................................43.2 Where are your customers based ..........................................................................................53.3 Explain the Branding that you have chosen, and how it prompts your customers to buyyour product/service....................................................................................................................5SECTION FOUR ............................................................................................................................6Explain how team working skills possessed by yourself and how one or two others membersbenefit the company ...................................................................................................................6SECTION FIVE...............................................................................................................................6Identify two competitors and their place in the market...............................................................6SECTION SIX.................................................................................................................................7Marketing strategy .....................................................................................................................7SECTION SEVEN .........................................................................................................................7SECTION EIGHT............................................................................................................................8Costs and pricing strategy...........................................................................................................8SECTION NINE..............................................................................................................................9
Financial forecasts.......................................................................................................................9CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................12
INTRODUCTION Paradise playland is a place where kids can come and play and there are various facilitiesare provided to the children's so that they can enjoy. In this report chosen organisation is LovelyPlayground and it is located in London, UK. It provides indoor playground facilities in a bigshopping centre. There are following sections are covered in this report such as : businessoverview, products and services, market, professional team skills, competitors analysis,marketing strategy and cost & pricing. Business name - Lovely PlaygroundID number- 75645APK57SECTION ONEBusiness overview1 .1 Business summaryLovely playground wants to start a new business in which it wants to provides indoorplayground facilities in a big shopping centre. Parents can leave their children and browse thestores. Business of organisation is located in London, United Kingdom. It wants to do B2B andB2C business and kids are aged from 3 to 10 years old. There are various facilities which can beprovided to the kids such as : baseball diamond, skating arena, tenter ball, different kind of ridesand combination playground structure for kids which includes slides, climbers, playhouse etc. Italso provides foods to them and take care about the health and safety of children's also. It charge5 pound from B2B and 10 pounds from B2C (Rahier, 2018).1 .2 Business aim To provide indoor playground facilities to the kids are aged from 3- 10 years.To take care about the health and safety of kids and provides food also. To deliver excellent services to the consumer and satisfy them.These are the main aims of organisation which is needed to be accomplish by it.SECTION TWO Product and services
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