Stakeholders, Objectives and Compliances of Organization

This report analyses the internal and external stakeholders of Countdown, the largest supermarket chain in New Zealand, and their role in the transformation process. It also discusses the performance and organizational objectives, compliance requirements and risks, and communication plan. The report recommends increasing product offerings and quality, enhancing customer satisfaction, and sustainable growth and development as performance and organizational objectives. Internal and external compliances are also discussed along with ethical decision-making framework. The communication plan includes methods for enhancing brand awareness, increasing footfall, and sales.

Running Head: Stakeholders, objectives and compliances
Countdown
Stakeholders, objectives and compliances of organization

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Executive Summary
Organizational performance is interlinked with its employees’ efficiency and in relation
with this, it is necessary for the organization to adopt appropriate steps so that their
employees’ and other stakeholders’ interest could be fulfilled in an appropriate manner.
Primary aim of this report will be analysing internal as well as external stakeholders of
Countdown Company. It is a largest supermarket chain in New Zealand and in relation with
acquiring customer satisfaction and related objectives, organization continuously updates
its product offerings so that organization could be able to enhance its product offerings
(Countdown, 2018). Stakeholders play vital role in organizational performance and this
report will mainly focus over the role of stakeholders in the transformation processes.
Company’s primary rival is Four Square and it has set up its effective position mainly in
rural areas. In terms of analysing the organizational objectives, interest of stakeholders in
business, detailed analysis will be executed. Further, report will focus over internal and
external compliance requirements and risks with regards to the organizational
transformation (Countdown, 2017). The last part of the report will focus over
communication plan and its main objective is to communicate with the stakeholders so that
required information could be shared to the stakeholders so that goals and objectives.

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Table of Contents
Executive Summary............................................................................................................................................... 1
Introduction.............................................................................................................................................................. 3
Task 1: Performance and organisational objectives and stakeholder interests in business
transformation......................................................................................................................................................... 3
Task 2: Internal and external compliance requirements and risks relevant to organisational
transformation......................................................................................................................................................... 5
Task 3: Communication Plan............................................................................................................................. 7
Conclusion................................................................................................................................................................. 9
References............................................................................................................................................................... 10

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Introduction
Countdown is a New-Zealand supermarket chain and it is one of the subsidiaries of
Woolworths New-Zealand Limited. Woolworths NZ is a subsidiary for Australia’s
Woolworths Limited. Countdown supermarkets are bigger than the other supermarkets of
New Zealand and with huge product offerings, it targets various target audiences. The first
Countdown store was opened in 1981 which later on expanded to 184 stores till 2016
(Countdown, 2016). It is the largest supermarket store in the New Zealand in terms of
number of stores. Scope of this report is to analyse internal as well as external stakeholders
of the organization which are involved in the planning of the transformation process. Both
internal as well as external stakeholders play vital role in enhancing organizational
performance and with this regard, it is necessary for the organization to adopt an effective
stakeholder management strategy with regards to the attainment of desired goals and
objectives of the organization. There are numerous compliances linked with the
stakeholders and with its operations, thus, it is required to analyse all those factors which
could affect organizational performance (Countdown, 2018).
Task 1: Performance and organisational objectives and stakeholder interests in
business transformation
(a) Transformational process is an activity or group of activities which takes input in
and transforms them into valuable output as per the requirement of clients. In
relation with this, inputs could be raw materials and every other supporting
material required for creating finished products. Process of transformation majorly
includes machinery, actions performed by the human resources and every material
which is required for producing finished goods (Berg, 2018). Countdown is a
supermarket and their major product offering include grocery items and essential
items which are included in basic necessity goods. Transformation process for
Countdown also includes three stages i.e. input, transformation process and output.
In relevance with organizational operations, inputs will be goods sold and the
consumers. Apart from this, input transforming resources include staff, machineries

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required for making the input ready for the purpose of consumption by consumers.
Other facilities such as computers, billing machines, etc. are also crucial part of
initial stage of transformation process of Countdown. Further, transformation
process involves advices to the consumers in relation with the selection of products
from a wide variety as per their needs. The final stage i.e. output for the
organization includes customer satisfaction, profits, revenues and goods sold
(Böckli, Davies, Ferran, Ferrarini, Garrido Garcia, Hopt & Winter, 2015).
In relevance with this procedure, stakeholders plays vital role in making this
process smooth and effective. Following is the brief regarding involvement of both
internal as well as external stakeholder of Countdown in the transformation
process:
Internal stakeholder: Internal stakeholders for a Countdown are directors,
managers, leaders and employees. Managers are active members who actively
participate in the planning of transformation process. Managers are responsible for
managing all employees and workers’ actions as it has direct impact over
organizational performance. Apart from this, managers are also responsible for
analysing the demands for the target audience as well as for the purpose of
allocating resources with the motive of providing finished goods as well as to obtain
customer satisfaction (BSR, 2012).
External stakeholder: External stakeholders for Countdown are shareholders,
suppliers, and all those who tales interest in the organizational activities. In relation
with the transformation process, suppliers plays vital role because they are
responsible for providing raw and other materials. Thus, it is required for the
organization to develop strong relationship with the suppliers so that customer’s
demands could be fulfilled along with the objective of gaining customer satisfaction
(BSR, 2018).
(b)Both internal as well as external stakeholder’s involvement in the procedure of
planning for the transformation process. Involvement of stakeholders in necessary
in the planning of transformation process because transformation process affects
the organizational process either in negative or in positive manner. If

Stakeholders, Objectives and Compliances 5 | P a g e
transformation process is well planned and executed then, it will be easy for the
organization to gain positive outcomes. All those members of the organization as
well as the external stakeholders which will be affected by the decisions taken
under transformation process should be involved in order to reduce the chances of
resistance from the employees and other stakeholders with regards to the
implementation of change or other methodologies. Apart from this, it also helps the
organization to design the methodologies as per skills and requirements of the
stakeholders so that the desired goals and objectives could easily be attained
(Drezner, 2008).
(c) Countdown is a supermarket and deals in various products and services.
Organization has huge product offering through which they target large part of the
target market. In relevance with their transformation process, it is required to adopt
appropriate measures for improving organizational performance by enhancing
product offering as well as by enhancing customer satisfaction. Behind attainment of
business transformation, following are recommendations for performances and for
organizational objectives:
Recommended Performance objectives:
 Increasing product offerings and product quality;
 Increasing customer satisfaction by providing them appropriate goods and
services as per their taste and preferences (Gelter, 2017).
Recommended organizational objectives:
 Sustainable growth and development
 Enhancing customer base, revenues, and profitability so that acquired
position could be maintained.
These objectives could easily be attained by involving stakeholders in the decision
making process as this leads to generate various options for the purpose of
accomplishment of organizational tasks. Apart from this, change management is
another necessary aspect for an organization in relevance with the attainment of
desired goals and objectives (Supermarket News, 2015).

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(d)Primary ethical challenges in business transformation decisions are:
 Weak sponsor engagement
 Lack of clear empowered roles and responsibilities
 Lack of communication
 Lack of measures for controlling and maintaining change management
(Hammer, 2018).
Recommended ethical decision making framework:
 Identity-Consider-Act-reflect: This is a four step framework and it is
mainly designed for managers to identify and eliminate challenges faced by
the organization. First step involves identification of each scenario for finding
best course of action. Further, managers need to analyse the decision making
path so that the identified challenges could be eliminated. Third step is
entails action so that challenges could easily be managed. The last step is that
decision makers are required to reflect on the outcomes originated as per the
actions.
(e) Stakeholder management strategy
Stakeholder engagement
strategy
Stakeholder mapping Action plan
Countdown is a
supermarket store. Its
vision, mission and
objectives are to enhance
customer satisfaction as
well as establishment of
strong relationship with
the stakeholders so that
desired goals could be
attained (Mann, 2017).
Identification, analysis,
mapping, and prioritisation.
Formation of interactive
sessions with the
stakeholders. Motive of
these interactive sessions
are engaging stakeholders
into business transformation
plan.

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Task 2: Internal and external compliance requirements and risks relevant to
organisational transformation
(a) Internal environment of organization includes certain events, systems, and
workplace environment. All these factors and events are under control of
organization. Risk factors involved in the internal environment are change in the
leadership style, mission of organization and culture. These factors have
considerable impact over organizational transformation.
External environment includes all those factors which occur outside business
premises. Clients, technological factors, social, and political are some of the external
factors that have influence over organizational performance. Ignoring external
factors could result in failure of the organization as these have direct impact on
organizational transformation. Apart from this, organization could lose its
competitive advantage in the market due to non-adaptation of latest strategies as
per business environment.
(b)Internal compliances:
 Conducting annual as well as initial director meetings;
 Recording inflow as well as outflow of tasks along with updating the policies
as per law (McQuail & Windahl, 2015).
In relation with analysing internal compliances, organization would focus over
appropriate measures so that the impact of the factors of compliance could be
reduced. Internal requirements are legislation, rules, guidelines, standards and all
other codes and policies developed by top level management for enhancing
performance of the organization.
Thus, it is required by the managers to develop strong relationship between
compliances and operational risk management for the purpose of attainment of
desired goals and objectives (Piotrowicz & Cuthbertson, 2015).
External compliances:

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 Providing assurances to the stakeholders that organization is following all
external requirements;
 Creating a framework for assisting in terms of achievement of desired goals
and objectives (Nzherald.co.nz, 2018).
External compliances could easily be approached with the help of range of
approaches. In relation with this, managers generally use the periodic manual sign
by the top management with the objective of meeting with the external
requirements. These compliances are imposed by external bodies with regards to
keeping the interest of the organization. Majorly these compliances include
portraying fair image of the organization amongst the stakeholders, filing tax return
positively and showing all the incomes and expenses. This helps the internal as well
as external stakeholders in terms of accomplishment of the tasks of organization
along with gaining positive outcomes (Podgórski, 2015).

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Task 3: Communication Plan
Commun
ication
objectiv
es
Two (2)
complia
nce
require
ments
Two
(2)
Intern
al
Stakeh
olders
Two
(2)
messa
ges
Two (2)
commun
ication
Methods
Two
(2)
Perfor
mance
indicat
ors
Time
lines
Two
(2)
types
of
trainin
g
requir
ed for
emplo
yees
Evalua
tion
Enhanci
ng brand
awarene
ss
amongst
custome
rs
Ethical
advertis
ing
across
all
platform
s
All
employe
es
should
be
aware
about all
the
product
s offered
Employ
ees
Board
of
directo
rs
Top
quality
produc
ts sold
at
throw
away
prices
( Sparc
,
2018).
One
stop
shop
for all
your
grocer
Digital
marketin
g
Bill
boards
and
hoarding
s
Averag
e daily
footfall
at the
superm
arket
Averag
e new
custom
er visit
every
week.
Footf
all to
incre
ase
by
30%
withi
n 3
mont
hs
On the
job
trainin
g
Any
technol
ogical
trainin
g
require
d for
operati
onal
manag
ement
of
super
Evaluat
e
brand
recall
value
of the
super
market
.

Stakeholders, Objectives and Compliances 10 | P a g e
by the
superm
arket.
y
needs
market
10%
increase
in
monthly
sales by
the
superma
rket
No false
advertis
ements
Maintai
ning
quality
of
product
s at
lower
prices.
Employ
ees
(Sales
executi
ves)
Board
of
directo
rs
Discou
nted
prices
Additi
onal
memb
ership
cards
offerin
g 10%
discou
nt to
loyal
custo
mer.
Social
media
marketin
g
Newspap
er
advertise
ments
for daily
discount
s
Averag
e
monthl
y sales
Averag
e
footfall
in the
superm
arket
Incre
ase
mont
hly
sales
by
30%
in
three
mont
hs
Sales
trainin
g for
sales
executi
ves for
dealing
with
custom
ers
Custo
mer
relatio
nship
manag
ement
trainin
g for
instore
executi
ve.
Evaluat
e total
custom
er sales
on
monthl
y and
quarter
ly
basis.

Stakeholders, Objectives and Compliances 11 | P a g e
Conclusion
From the aforesaid information, it can be concluded that organization requires identifying
organizational stakeholders, objectives and the compliances which could affect
organizational performance. In relevance with this, it is necessary for the organization to
analyse the requirement for the organization before adaptation of the strategies with the
motive of enhancing organizational performance. In this report, Countdown’ stakeholder
analysis has been discussed. Countdown is a supermarket and grocery store in New
Zealand. It is a subsidiary of Woolworths NZ which is subsidiary of Woolworths Australia.
Countdown has developed its effective image in the supermarket industry in New Zealand
through enhancing its product offerings along with delivering high quality products. With
regards to this, organization has attained leading position in the target market. Major
findings of the report are performance and organizational objectives and interest of
stakeholders in relation with business transformation. In addition to this, organizational
internal and external stakeholder’s roles and responsibilities have also been discussed.
Stakeholders have been identified with the objective of involving into planning of
transformational processes. Transformational process needs to be executed in fair and in
ethical manner so that the performance of the organization could be enhanced along with
the objective of targeting large part of customers.
Thus, it has been recommended to the organization to practice the discussed stakeholder
management strategy as per the action plan and the communication plan in regular
intervals for staying connected with the stakeholders as well as with the objective of
accruing leading position in the target market. With regards to this, it is required to identify
the requirement of organization so that all the resources could be gathered in terms of well
execution of organizational practices as well as for gaining competitive advantage.

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References
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managing-compliance-with-security-standards
Böckli, P., Davies, P., Ferran, E., Ferrarini, G., Garrido Garcia, J., Hopt, K., & Winter, J. (2015).
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final.pdf
Cascio, W. (2018). Managing human resources. UK: McGraw-Hill Education.
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us/our-company
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Stakeholders, Objectives and Compliances 13 | P a g e
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