This article explores the role of social media in raising concerns against and for the government of a nation. It discusses how influencers shape public opinion and the power of collective bargaining. The main focus is on the management of counterfeit media war against governments.
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Running head: COUNTERFEIT MEDIA WAR Counterfeit Media War Name of the Student Name of the University Author notes:
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1COUNTERFEIT MEDIA WAR Table of Contents Introduction................................................................................................................................2 Purpose of the project.............................................................................................................3 Idea of the subject......................................................................................................................3 Rationale of the subject..............................................................................................................5 Conclusion..................................................................................................................................7 REFERENCES...........................................................................................................................8
2COUNTERFEIT MEDIA WAR Introduction Social media can be termed as collection of websites and network peripherals. It is a computer mediated technology that can used for facilitation and creation of information. Social media is a highly interactive system that can be used by individuals in gaining exposure to the media in general (Carr & Hayes, 2015). Social media is helps in engaging with communities and helps in creation of groups and parties who share the same ideas and views (Tsimonis & Dimitriadis, 2014). Social media has helped in creation of communities that give people better opportunities to highlight their opinion and put it forward to the public. Traditional media includes, television, radio and newspaper. Although the latter have been useful in providing information and opportunities to various people regarding various topic. However, the scope of social media is much bigger than traditional forms of media (Prieler & Choi, 2014). It can be accessed by a huge number of people as it is inexpensive (Wang et al., 2015). In order to use social media, individuals just need to have access to a smartphone and internet. It is highly uncommon for people to not have the above thus the scope of social media exposure is unlike any other form of media. The use of media, dates back to 1840s when the first telegraph service was used in the United States of America (Dijck, 2013). Advanced Research Projects Agency Network was one of the First networks that was established (Jin et al., 2015). Media usage started going through rapid changes during the later first half of the 20thcentury (Ruths & Pfeffer, 2014). Ever since that period, the world witnessed numerous innovations and discoveries. The existence of social media commenced with the website called Six Degrees. It has been argued that Six Degree is one of the first ever social media pages (Newman, 2018). In the current scenario the usage of social media and networks are things that people cannot live without.
3COUNTERFEIT MEDIA WAR They have occupied their place as a need and since it has numerous uses, the behaviour of the people, governments and organisations are highly justified. Social Media can be categorised into four sub groups. They can be differentiated as Social networking sites, Microblogging, Photo sharing and video sharing (Bolton et al., 2013). Facebook, LinkedIn, Google and myspace are some form of social networking websites, microblogging websites include websites such as tumblr and twitter. Instagram, Snapchat and Pinterest are forms of photo sharing application. Video sharing applications include websites such as Youtube, Dailymotion and Periscope. There are many more websites that offer similar services and thus the scope of social media usage is huge. Purpose of the project The role that is played by media in raging wars against governments cannot be undermined. Among the various form of media, social media is the most flexible as it gives every individual of the country an opportunity to share their views against or for a topic that is being taken up by the government of a country (Jagongo & Kinyua, 2013). Be it implementation of new policies, formulation of new coalitions or sustainable acts taken up by parties, someone or the other will raise their perceptions regarding the topic. Some opinions that are raised by the community are against the views, opinions or campaigns of the government and some are for the favour. The aim of the report is to highlight the role that social media plays in raising concerns against and for the government of a nation. The role of influencers in social media is huge. They create trends and ideas to which a group of people react. In basic sense, social media acts as platform where people across the country can exercise their right speech and share their view. It is the role of the influencer to determine the negativity or positivity of the scenarios that they highlight through their views or opinions.
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4COUNTERFEIT MEDIA WAR Idea of the subject The main rationale behind the study is to justify the role played by the social media in bringing out transparency and credibility in the policies and campaigns that are run by various government bodies and parties. The main reason behind creation of governments is to serve the people of a country (Conradie & Choenni, 2014). Thus there are parties and their oppositions who are always trying to outperform each other. In order to do so they organise and carry put large scale campaigns in order to stay ahead of each other. However, the nature of politics and competition becomes so intense at times, that the government bodies forget the main idea and purpose behind their existence. The wage wars against each other and incorporate campaigns only to outperform each other and get the upper hand to take over the government of a said area, state or province. The initiatives and strategies devised by the government in such times deviates off the track and hardy anything for the welfare of the citizen of a country or community is carried out (Xia, 2017). The viability of the topics that are highlighted by the various bodies of the government are hardy carried out for the welfare of the citizens. Thus, the media takes into the concerns that have been raised by such bodies. It is the role of traditional media and its users to dramatize the campaigns and to bring out hidden meanings of such campaigns (Skoric & Poor, 2013). The main idea is to sell the campaigns. Some traditional media platforms go to extents of stating the implications of the policies that would be caused as a result of the campaigns. The varied perceptions of the analogical by-standers raise concerns and questions. Thus, they use social media to share their opinions. In the modern times, numerous people have access to the internet and smartphones. Thus it is becomes feasible for them to take their concerns to social media. That is how social media becomes a platform for the people of the community who have varied opinions and perceptions. Social media acts as the voice of the voiceless people of the nations. The effects of social media ultimately resonates to the
5COUNTERFEIT MEDIA WAR government bodies who get affected and thus mould and adapt according to the trends that are favouring them for the current scenario. Both favourable and unfavourable ideas are highlighted and magnified with the help of social media. Rationale of the subject Wars waged and wars defused by the power of social media is evident in the modern era. Even, though control does not lie in the hands of the citizens of a community, social media, gives the people a sense of being in power. It acts as medium through which the opinions and voices of the people can get heard. Social media is a platform that can be used by influencers to identify key issues in campaigns and concerns that are raised by the government. Thus, it can be said that the influencers have the power to determine the effectiveness and feasibility of a set of views that the government of countries and states are subject to. It is the role of the influencers to shape and motivate the thinking of a community in the direction that they intends. It is the belief of the influencers that they are waging wars against the views of the government. However, the reality is characterised by wars that are constantly taking place between different communities and between people who have varied opinions and views regarding subjects and topics that have been highlighted by the government bodies. As mentioned earlier, social media acts a medium through which the ideas and perceptions of various communities are raised and brought to the attention of the government. It gives the communities a common voice. The creation of the common voice acts similar to the concept of collective bargaining. Collective bargaining is a theory in management that identifies the role of a plural number of speakers in generating responses form the management (Trif, 2013). It is a concept that revolves around the job of labours of an organisation. While working in an organisations, the labours or workers of that organisation might develop a
6COUNTERFEIT MEDIA WAR grievance (Tang, 2016). Individual workers do not have the ability to raise their concerns to the management of the companies. Thus, trade unions are created in order to give the workers of the organisation to share their views, opinions or grievance relating to the policies implemented in the organisation or some other concern (McCormick & Hyman, 2013). Trade unions consist of a group of labourers who are led by their union leader. Thus, the collective strength of the labourers give them the power of collective bargaining. The case of collective bargaining is similar for the case of governments and the social media. The people of the community have been compared to labourers who have the crisis of sharing their grievances individually. Thus they take the help of social media which is compared to trade unions. Just as trade unions are headed by union leaders, the social media campaigns are headed by influencers, who along with the community raise concerns on behalf and with the support of the people engaged to them. Just as trade unions give the ability to the labourers of an organisation to raise their concerns to the management with the help of a group of labours and a union leader, similarly social media give the individuals of a community to raise their concerns regarding policies and frameworks that have been laid out by the government, by taking the help of the social media influencers and the communities. Thus, it can be said that collective bargaining acts as the voice of the people. Furthermore, social media has the ability to highlight the causes and the concerns and the same can resonate throughout the community or the country. It is the efficacy of a successful social media influencer in creating a topic so deep and relevant that people across the country, the globe or the community can relate to. Once, the topic or highlighted issue has been resonate among the communities across the country, it can be said that the influencer of different communities with different views along with the concerned parties are engage in a state of war. The ability of a topic to resonate depends on the feasibility, the credibility, the relevance and the applicability of a topic. An issue that is being faced by each member of a
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7COUNTERFEIT MEDIA WAR said community will be highly applicable to people and thus the topic will resonate deeply within the views of the community. The government bodies who are behind the creation of the source of the issue are affected be the metaphorical echo that is caused by the voice of the issues that are raised by communities and influencers on social media. Thus, it can be said that the topic regarding management of counterfeit media war against governments is a highly feasible topic that is worth the search. The issue that have been highlighted in the topic help in identifying both the positive and the negative aspects of issues and campaigns that are raised by various government bodies. Since, the concerned bodies hardly implement any strategy for the concerns of the large scale masses of the nation, social media gives the latter the ability to let the former know about their opinions and concerns through their voice. Conclusion Social media gives the people and the communities an ability to communicate the concern to the desired parties. Wars are waged against the governments by the collective voice of the different people of the community. However, taking action in accordance with such plans is a highly challenging task. Identification of a topic that resonates to the masses across the country is difficult to find provide the huge scope of the issues that are present in the modern scenario. Furthermore, people have the perception that each and every one can become influencers and thus take up different ideas, thus facing repeated failure. Thus, on a concluding note, it can be said that the role played by social media and influencers are huge in the conjunction with the issues highlighted in by the government bodies. The identification of common concern is the backbone of the war that the communities wage against the government. Thus it is the role of the influencers to determine the widely applicable topic that
8COUNTERFEIT MEDIA WAR echo across the community though which they can raise the concerned issue with their formulated voice.
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