Country Analysis Report for Choc-Q: India vs Japan

Running head: COUNTRY ANALYSIS REPORT
COUNTRY ANALYSIS REPORT
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COUNTRY ANALYSIS REPORT
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Economic Environment.............................................................................................................2
2.1 Economic environment of India............................................................................................2
2.2 Economic environment of Japan...........................................................................................3
3.0 Political environment and risk...................................................................................................3
3.1 Political environment in India...............................................................................................3
3.2 Political environment in Japan...............................................................................................4
4.0 Business Environment...............................................................................................................4
4.1 Business environment of India..............................................................................................4
4.2 Business environment of Japan.............................................................................................5
5.0 Country Choice..........................................................................................................................6
5.1 Weighted Index......................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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COUNTRY ANALYSIS REPORT
1.0 Introduction
Choc-Q is an Australian confectionery company based in Queensland, it offers various
confectionery food products and items such as chocolates, fruits and nuts baskets, gift packets,
sweets, lollies, muffins and other confectionery food items in Australia. The company has gained
market position and has increased the profitability. Therefore, the company plans to expand its
products offerings to either Japan or India. The purpose of this report is to analysis the external
market situations in the selected countries and determines the suitability of the business
organization in either of the selected countries. It further analyzes the economic, political and
business environment of Japan and India and determines the market potential for confectionery
and chocolate food products. Lastly, from the detailed analysis of the economic, political and
business environment, it selects the most suitable country for business organization.
2.0 Economic Environment
2.1 Economic environment of India
India has a diverse economy and has an open market economy. The company’s growth
rate increases 7% every year (Heritage.org 2019). The investors’ perceptions have improved
since the past years. The government has imposed goods and service tax bill and has raised the
foreign direct investment capital in some of the sectors. However, the country has a higher
growth rate as compared to most of the countries. However, there are challenges such as
inefficient power generation and other distribution system. The GDP (real growth rate) of the
country is 6.7%. (2017). the inflation rate of the country is 3.8 % in 2017 (Heritage.org 2019).
The unemployment rate of the country is 8.8% in 2017.