Country/ Product Opportunity Report 2022

Running Head: COUNTRY/ PRODUCT OPPORTUNITY BRIEF
1
COUNTRY/ PRODUCT OPPORTUNITY
BRIEF
(Student’s Details)

COUNTRY/ PRODUCT OPPORTUNITY BRIEF
2
Executive Summary
Dove is the leading brand globally and it has huge range of products. The following
report is based on the Australian organization Dove which wants to launch the product in the
market of Japan. To launch the product successfully, report analyses the every single aspect. The
report covered PESTLE analysis of Japan for the Dove soap, market analysis, organization
analysis, competitive analysis and SWOT analysis.
PESTLE analysis analyzes the all external factors which can impact the business of
Dove. These factors are mainly political factors, economic factors, social factors, technological
factors, environment factors and legal factors. To analyses the strengths, weaknesses,
opportunities and threats for the company, report used SWOT analysis. The main objective of the
following report is to analyses the Japanese market to launch the range of Dove soaps.

COUNTRY/ PRODUCT OPPORTUNITY BRIEF
3
Contents
Introduction......................................................................................................................................4
Situational Analysis.........................................................................................................................4
PESTEL analysis of Japan for Dove soap...................................................................................4
Political Aspects.......................................................................................................................4
Economic Aspects....................................................................................................................5
Social Aspects..........................................................................................................................5
Technological Aspects.............................................................................................................5
Environmental Aspects.............................................................................................................6
Legal Aspects...........................................................................................................................6
Market Analysis...............................................................................................................................6
Market Segmentation...................................................................................................................7
Target Market...............................................................................................................................7
Product positioning......................................................................................................................7
Competitive Analysis.......................................................................................................................7
Organizational Analysis...................................................................................................................8
SWOT Analysis of Dove Soap........................................................................................................8
Strengths.......................................................................................................................................8
Weaknesses..................................................................................................................................9
Opportunities................................................................................................................................9
Threats..........................................................................................................................................9
Conclusion.....................................................................................................................................10
Reference List................................................................................................................................11

COUNTRY/ PRODUCT OPPORTUNITY BRIEF
4