Factors to Consider Before Expanding Business: A Comprehensive Guide

COURSE ENTERPRISE
AND BUSINESS

Executive Summary
The report is going to consist of factors which a business must plan before expanding
their products and services in the market. The company has to analyse the internal and external
factors of the company to that there is going to be higher outcomes and risk factors in the
company can reduce.

TABLE OF CONTENT
Business detail.............................................................................................................................4
Customer needs............................................................................................................................4
Macro environment......................................................................................................................4
Market & industry analysis..........................................................................................................5
Competitor analysis.....................................................................................................................6
Marketing & pricing strategies....................................................................................................7
Operation plan.............................................................................................................................8
SWOT analysis............................................................................................................................8
Financial requirements.................................................................................................................9
REFERENCES..............................................................................................................................11

Business detail
Coca cola has expanded themselves in a lot of products and services in the market in
order to be able to make the satisfaction level of the customers be improved. The company was
established in 1886 which is 134 years ago and there are more than 86,200 employees working in
the organization as of 2019. Customers want new products and services from the company which
is going to make them satisfied further and that is very important for the organization to have.
There is an appreciation from the customers whenever there are new products which are being
served. The market of Coca Cola gums are having 25 employees on this project and is going to
just increase in the market because this is a very unique flavour and other businesses will not be
able to produce this product which is going to make the company have higher functioning and
loyal market share as well in the market which is a very important factor.
Customer needs
The customers need variety in the products and services which are important for the
organization to get in so that they can be satisfied higher. Satisfaction and demands of the
customers are very important in Coca cola gums which are going to help the company be able to
have higher reputation and standards for themselves in the market as well.
Macro environment
Coca cola is having a strong understanding of the external factors which can influence the
working of the organization which is going to be discussed in the further report as well.
 Political factors
There is a stability in the policies and power in the country therefore there are going to be
constant strategies and techniques which are present in the company in order to be able to
operate and function effectively in the market.
 Economic factors