Global Business and Strategy

Global Business and
Strategy
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Table of Contents
Introduction......................................................................................................................................3
Overview of case study of Sainsbury..........................................................................................3
Internal & external analysis of Sainsbury....................................................................................3
Identify sustainable competitive edge of Sainsbury....................................................................6
Strategic recommendations..........................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10
Sainsbury's steps cautiously into China. 2012. [Online]. Available through: <
https://www.independent.co.uk/news/business/news/sainsburys-steps-cautiously-into-china-
7717472.html >..............................................................................................................................10
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Introduction
Global business refers to the process of delivering services around the world by
exchanging services as well as goods. When a firm expands their services at global market they
need to have strategies for delivering their services (Buckley and Ghauri, 2015). This implies
that, global business and strategy denotes the plans which have been formulated by organisation
to target growth beyond boundaries for enhancing sales of services. This report is based on
Sainsbury which is a public limited firm and is third largest supermarket chain within UK. This
report comprises of overview of case, internal and an external factor which creates an impact on
their operations along with this their competitive edge has been discussed. Apart from this,
strategic recommendations are provided along with issues.
Overview of case study of Sainsbury
Sainsbury is one of the biggest grocers within United Kingdom and it was evident from the
fact that in 2012 there was a rise within pre-tax profit of around 5% which was near about
£700m. They have seen a huge gain within the market shares in clothing approximately 1.8%
hike (Sainsbury's steps cautiously into China, 2012). Sainsbury has entered within market of UK
but it was a small team as they were exploring the option to have long term benefits rather than
emphasising on attainment of short term goals. The strategy used behind this was to analyse the
Chinese market so that they can have overview of expectation of customers.
Internal & external analysis of Sainsbury.
For a business to be successful within market, it is crucial for them to acknowledge the
factors which will exert influence on development of firm. An internal factor denotes all those
forces which are present within the working environment of firm and creates an impact on
operations of firm. They can be workforce, working culture, raw material or market in which
services are being rendered. External factors implies the forces on which there is no or little
control of organisation but make a huge impact on their performance (Cascio and Boudreau,
2016). Sainsbury needs to identify both the aspects to ensure that they deliver their services as
per required standards. An instance can be taken to consideration as the clothes offered by firm
are trending then they need to make sure that they reach out maximum number of individuals and
provide them services. Along with this, it is important to have adequate availability of products.
On the other hand if individuals do not prefer to have food items from them then there should be
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