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Marketing Plan

   

Added on  2023-01-12

6 Pages673 Words87 Views
Marketing Plan
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Marketing Plan_1
Executive Summary
Marketing plan include list of actions that are required to be undertaken by an organisation
in order to accomplish company goals and objectives in well defined manner. This will allow
entity to each to target customers in more unified manner. Present report has been based on
TESCO. Project includes internal and external market analysis with the help of SWOT, PESTEL
and Porter’s Value Chain.
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Marketing Plan_2
Executive Summary.........................................................................................................................2
Marketing Environment...................................................................................................................4
Objectives/ Issues:...........................................................................................................................5
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Marketing Plan_3

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