TOWS Analysis of Automotive Industry

COURSEWORK

Table of Contents
INTRODUCTION...........................................................................................................................1
Industry overview........................................................................................................................1
TOWS analysis of automotive industry ....................................................................................1
Five forces analysis of an automotive industry ..........................................................................2
Global marketing approaches in the automotive industry and analyse with advancement of
technology...................................................................................................................................2
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
An industry refers to that sector that manufactures goods and services within an
economy. In automotive industry use of advanced technology is very important to increase the
market share and profitability. This report contains the TOWS analysis of the automotive
industry with five forces model. It also explains the global marketing approaches with the
connection to advancement in technology(Al Salmi and Hasnan, 2015).
Industry overview
In UK, automotive industry is famous for the sports car with premium pricing that
includes Aston martin, Daimler, jaguar, Bentley etc. This industry contains the £82 billion
revenue in the UK economy with around 1.5 million passenger vehicles and 85000 commercial
vehicles.
TOWS analysis of automotive industry
Automotive
industry
INTERNAL
ANALYSIS
STRENGTHS (S) WEAKNESSES (W)
 Evolving industry which represent the
economic growth.
 constant product innovation
 Bargaining power of
the customers
 government
regulations
OPPORTUNI
TIES (O)
 Fuel- efficient transport
 demand of green cars
 Changing lifestyle &
consumers groups.
THREATS
(T)
 Increase competition  Inactive economy.
It is highly effective for an automotive industry to evaluate the strength and weakness of
the industry for longer sustainability. There are several factors that the firm consider in this
which are as follows.
Strength/ opportunities (S/O) - In this, automotive industry represent the economic
growth of UK where people live their life in an unimaginable way. These strength is connect
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