Type of HRM Concept Used by BMW

COURSEWORK 1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Human Resource management (HRM) as the name suggest is the strategic approach which looks
at effective management of the people in the organization. BMW is the auto mobile
manufacturing company. This report highlights the type of the HRM activity used by BMW and
the pros and cons of same. After that the report highlights area of HR department and strategies
which help BMW in improving the HRM activity.
MAIN BODY
Human Resource management (HRM) as the name suggest is the strategic approach
which looks at effective management of the people in the organization. So that the work perform
by the employee in the organization, helps the organization in achieving the goal of the business.
There are generally two type of the concept of the HRM on the basis of which all the
organization used to build the different type of the strategies in the organization namely soft
HRM and Hard HRM.
Theme 1: “Type of HRM concept which is followed by BMW”
Bayerische Motoren Werke (BMW) uses the Soft HRM concept in the organization to
manage the employee of the organization in the efficient way. In this soft HRM concept the
organization used to make all the policy in the organization by looking at the needs and the
requirement of the employee in the organization. As this concept used to see employee as one of
the important assets which can help the company in achieving the organizational goal efficiently
in the market. At the time of making the policy and regulation regarding the management of the
Human resources in BMW organization used to analysis the internal environment and also used
to understand the need of the consumer and make the policy in the organization. This statement
can be cited by highlighting that all the HRM policy which are made in the BMW are developed
by keeping in mind the different compliance and rules & regulation related to the employer act