Creativities, Innovations and changes made in Dyson

COURSEWORK BRIEF

Table of Contents
MAIN BODY...................................................................................................................................3
2. Creativities, Innovations and changes made in Dyson............................................................3
REFERENCES................................................................................................................................6

MAIN BODY
2. Creativities, Innovations and changes made in Dyson
Innovation
Dyson is the well-known and one of the renowned company which have been known for
the wide range of innovation and creativity in its product as well as services. Dyson came up
with numerous innovation which helped them to succeed and establish position in market. One
of the leading product of this company is vacuum cleaner which has been innovated about 37
times and it was reintroduced in a different each time when it came in market. After conducting
the market research, Dyson finds out that the customers wants a product which can easily throw
the dust of house and is easy to use and does not require much hared work. Seeing this, in the
year 2015 Dyson came out with an innovative vacuum cleaner which was compact in size and
had an automatic machine installed within it which senses the voice of person in front of it. Thus,
it works on the voice assistant. This helped the household of wide range where mostly women
were working and had no time to do the basic activities of home. This assisted them where they
can easily command the vacuum cleaner while doing their office work and the cleaner after
recognizing the voice began to clean the area and traps all the dust inside it. This was considered
as the most remarkable innovation by Dyson which eventually reduced human efforts and helped
them to focus on much important things.
The stream of innovation by Dyson not just stopped on this platform but there were
various other which helped company to gain competitive advantage and establish its position in
market (Christensen, Raynor and McDonald, 2015). One of the recent innovation which has been
bought up by the company is disposable vacuum cleaner bags and well as bagless vacuum
cleaners. Dyson has the clear selling point over their competitors and focussed their unique
preposition on the disposable bags. It came out with the advertising campaign that claims say
goodbye to plastic which proved to be hit among British consumers. In this bagless vacuums, the
dust collects into bag dust which is made of cloth. After reaching the saturation point, dust units