Assessing Pandora's Entry into the Indian Jewellery Market
Added on 2019-09-30
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Coursework Header SheetProgrammeBA (Hon) Business Studies /BA (Hon) Business ManagementCourse School/LevelB/UGCourseBUSI 1319 Consultancy ProjectAssessment Weight20%CourseworkProposalTutor: Dr David ChuStudent ID000948201Submission Deadline 2 Mar 2017Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.Tutor's commentsGrade Awarded___________For Office Use Only__________Final Grade_________Moderation required: yes/noTutor______________________Date _______________
Project ProposalPandora in IndiaStudent Name: Chan Hoi Ki MickeyStudent ID: 000948201Date:02/03/2017P.2Table of Contents
Research Title.............................................................................................................................4Research Background.................................................................................................................4Research Questions and Objectives...........................................................................................5Research Question..................................................................................................................5Research Objectives...............................................................................................................5Research Method........................................................................................................................6Research Design.....................................................................................................................6Data Collection.......................................................................................................................7Data Analysis.........................................................................................................................8Timescale...................................................................................................................................8Resources...................................................................................................................................8References................................................................................................................................10Appendices...............................................................................................................................11P.3
Research TitleTo understand the opportunities available for Pandora Jewellery to enter into Indian market directlyResearch BackgroundPandora Jewellery is the largest international jewellery maker and it has covered many countries aroundthe world through its online and offline store. The company was found by a Danish goldsmith inCopenhagen in 1982. The company has more than 10,000 retailers in 70 countries. The sales data fromthe year 2011 was astonishing as more than one piece of the company’s product was being sold everysecond (“PANDORA”, 2017). The growth story of the company is appreciable. However, one crucialjewellery market company has ignored till date is India. The Indian jewellery market has reached around$40 billion every year and it has been estimated that till 2021 it will keep growing with the rate of sevenper cent. The company has not yet entered India (“Pandora Bracelets”, 2017). The major reason behindcould be the different orientation of the materials for jewellery as Indian market is mostly gold anddiamond whereas Pandora is mostly oriented towards silver based jewellery. Some analysts are expecting that as the Indian consumers prefer western brands more than Indianbrands – mostly youngsters – and therefore it can become a good market for the company. The younggeneration in India is accepting Jewellery as the fashion brand similar to their previous generation.Therefore, considering these aspects it can be stated that the company might gain appreciable growth in
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