WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENTCOURSEWORK SUBMISSION FORMSTUDENT USESTAFF USEModule Name Digital MarketingFirst Marker’s (acts as signature)Module Code6MARK018CSecond Marker’s (acts as signature)Lecturer NameUmidjon AkhunjonovAgreed Mark UoW Student IDsFor Registrar’s office use only (hard copy submission)WIUT Student IDs00006155Deadline dateJanuary 15, 2021Assignment TypeGroupIndividual SUBMISSION INSTRUCTIONSCOURSEWORKS must be submitted in both HARD COPY (to the Registrar’s Office) and ELECTRONIC unless instructed otherwise. For hardcopy submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework hard copy submission instructions.docFor online submission instructions refer to: http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx - Coursework online submission instructions.docMARKERS FEEDBACK (Continued on the next page)000061551
WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENTTable of ContentsIntroduction..............................................................................................................................................3Business model.......................................................................................................................................3GRAVITY Model......................................................................................................................................4Geography...........................................................................................................................................4Resistance...........................................................................................................................................4Adjacency............................................................................................................................................5Vicinity.................................................................................................................................................5Isolation...............................................................................................................................................5Topography..........................................................................................................................................6Monetization............................................................................................................................................6Reference list..........................................................................................................................................8000061552
WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENTIntroductionWithout a doubt, our world will change dramatically after the end of the fight against coronavirus. The term "black swan" is increasingly used to describe the long-term impact of COVID-19 on various businesses. Perrotta (2020), suggested that eLearning's epidemics could be the "black swan" that could take educational technology to the next level. Moreover, education is considered to be one of the markets, where after the end of the crisis, when everything has more or less calmed down, radical changes will take place. Plus, in the United States, virtual learning has long been used in schools under more familiar circumstances, for example, due to unfavorable weather and seasonal peaks of colds, which lead to poor attendance. Twelve states have already implemented a policy of special "e-learning days" where classes are only online(Robles,2020). Once students become accustomed to using online platforms during their regular classes, emergencies such as the current one will not be as traumatic for them. As it was stated by the United Nations (2020) says, future disasters cannot be foreseen, but the best can be done in order to minimize their consequences. Andfirst of all, the negative consequences for the business itself must be minimized. Changes in the educational approach are currently moving towards mass collective thinking and collaboration. According to Maggionkalda (2020), CEO of Coursera, as universities develop digital competencies, their temporary response to the crisis could escalate into an ongoing digital transformation of education. Plus, the global e-learning and LMS market is expected to reach $ 15.72 billion by 2021 and $ 22.4 billion by 2023 (Markets and Markets,2020). And according to Lewis (2020), the mobile learning market is set to grow to $ 38 billion in 2020. The main driving forces behind the expected boom in the LMS market are, in particular, the increasing adoption of distance learning, the use of artificial intelligence and machine learning in both business and education.Based on the above facts confirming the growing popularity of online courses, the new online business will be an online platform for teaching programming.Business modelIt is possible to explain why this business approaches the model called Relaxation and Scale on the basis that this model in relation to education allows to cover new categories of students, overcoming the existing temporal and spatial constraints. And according to the refinement from Zipwolf (no date), this model is aimed at reducing temporal and spatial constraints. Therefore, the topic of distance learning fully falls under this concept. Speaking about the advantages of this model in relation to online learning, it can be stated thatthe introduction of the distance education model leads to the factthat education is carried out not only at a distance, but also independently of any institution. Therefore, the problem of remoteness from qualified educational institutions has been solved, which 000061553
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