Coursework Submission Assignment PDF

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WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENTCOURSEWORK SUBMISSION FORMSTUDENT USESTAFF USEModule NameDeveloping DigitalEnterpriseFirst Marker’s(acts as signature)Module Code6COSC013CSecond Marker’s(acts as signature)Lecturer NameAbdumalik DjumanovAgreed MarkUoW Student IDsFor Registrar’s office use only (hard copysubmission)WIUT Student IDs00006155Deadline date12thNovember 2020Assignment TypeGroupIndividualSUBMISSION INSTRUCTIONSCOURSEWORKSmustbe submitted inbothHARD COPY (to the Registrar’s Office)andELECTRONIC unless instructed otherwise.For hardcopy submission instructions refer to:http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx- Coursework hard copysubmission instructions.docFor online submission instructions refer to:http://intranet.wiut.uz/Shared%20Documents/Forms/AllItems.aspx- Coursework online submissioninstructions.docMARKERS FEEDBACK (Continued on the next page)1
WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENTTable of ContentsWORD COUNT:3091 EXCLUDING TABLES....................................................................................................2EXECUTIVE SUMMARY.....................................................................................................................................2INTRODUCTION...................................................................................................................................................2PORTER’S 5-FORCES INDUSTRIAL MARKET ANALYSIS...........................................................................3PORTER’S VALUE CHAIN..................................................................................................................................6NEW BIS DEVELOPMENT..................................................................................................................................9NEW INDUSTRIAL AND INTERNAL BUSINESS ENVIRONMENT ANALYSIS.......................................10REFERENCE LIST...............................................................................................................................................132
WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENTWORD COUNT:3091 EXCLUDING TABLESEXECUTIVE SUMMARYFrom the very beginning, it is worth noting that this report presents an analysis of the educational industry andhow ICT affects it. As for Porter’s five forces and threats of a new entity, the barriers to entry can be consideredhigh, because financial capital, official registration of a business and various types of certification are required.With regard to the power of buyers, it can be said that now their power is also high due to the lack ofdifferentiation and their price sensitivity is absent. Turning to the suppliers, their power is middle because thepower of teachers is high because of the lack of qualified teachers and the power of bookstores is low becausethere are a lot of them in the market. The power of intra-industry competitors and the threat of replacement ishigh because the cost of switching is minimal. As for the value chain, it can be said that the lack of informationtechnology reduces the effectiveness of the educational process. Therefore, to solve the above problems, adigital solution is proposed that will be an educational game that will be a part of the learning process and willbe able to replace homework at school. Its main strengths for industry are digitalization and gamification. UsingICT tools removes distance during interactions, presents a wide range of online sources and enables learners tosimulate real life situations. As for the porter model, with the introduction of the new digital project, the threatof switching players to another similar product will become insignificant, since the school will have auniqueness in addition to the basic characteristics on market. At the moment, there is no school on the marketwhere homework in mathematics is done in the form of a game. For the same reason buyers' power will bereduced. Also, the uniqueness of the technology in the school will be a barrier for the entry of new players,since in order to win market share, they will have to create something even more unique.INTRODUCTIONAccording to UNICEF (2020), more than 100 countries have implemented nationwide school closings,affecting more than half of the world's students. Some other countries have implemented partial closings ofschools in certain regions. The emergency transition to online education during the quarantine period impliesthat educational institutions reproduce everything that was offline. It can be said that the coronavirus does notinterfere with the normal course of life. But it is possiblenot just recreate the old reality, but think about what3
WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENTwas superfluous in the usual forms of education and, conversely, what new can now be brought into industry. Inthis regard, it is necessary to be able to effectively use these technologies for the benefit of students and thelearning community at large. A correctly chosen innovative solution for organizing training determines thequality of education and the image of any educational institution (OECD,2016). In order to understand how toprovide reengineering ofbusiness processes and choose the best IT solution in the field of education, you needto analyze the industry. School No110 was taken for the analysis, which is located in the Mirabad district ofTashkent.PORTER’S 5-FORCES INDUSTRIAL MARKET ANALYSISThe more profitable the industry, the more attractive it is for new players. Therefore, both for existingcompanies and for those who are just entering the school market, it is important to analyze the situation in orderto determine the level of competition and the attractiveness of doing business, as well as to develop a strategyof behavior. One of the methods that provides the most complete picture of competition in an industry isPorter's Five Forces of Competition Model. The model evaluates the intensity and severity of the competitiveforces in the industry. It is based on the analysis and assessment of the magnitude of five parameters identifiedby Porter: the threat of the emergence of new players, the market power of suppliers, the market power ofbuyers, the threat of the emergence of substitute goods, and intra-industry competition.THE THREAT OFNEW ENTITYAs for the opening of a new school, it can be said that the barriers to entry can be characterized as high because,in the first place, there is a need to acquire the necessary intellectual and financial capital, representing seriousobstacles for organizations trying to enter the industry. Additionally, it is needed to create an individualentrepreneur or a legal entity. Moreover, there are specialized standards for the primary education industry, andthere are mandatory certification procedures that must be passed. In this case, the introduction of ICT solutionsinto existing schools will strengthen their position in the market and make them more competitive while4
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