Impact of COVID-19 on the Automobile Industry and Success Factors for Range Rover

This report discusses the negative impact of COVID-19 on the automobile industry and how Range Rover is coping with it. It covers the decrease in sales, financial statements, share values, labour, and supply chain management. It also explores the success factors for the industry with consideration to megatrends like autonomous vehicles, connectivity, IoT, AI, and data analytics.

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
The impact of the pandemic on the auto mobile industry...........................................................3
Success factor of the industry with consideration to megatrends................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
The COVID – 19 pandemic situation have negative impact on automobile sector and varied other
management and on their company and economical sections. Many management have to deal
with economical loss that will directly have an impact on the nation’s advancement and growth.
The organisation consider in this report is Range Rover it is an automobile company. The
following report cover the scenario of impact of the pandemic and developing the survival in
success factor of the industry (Asuquo, and et.al., 2021). It also involves the discussion about
the impact of automobile industry with the support of Range Rover management in and effective
manner.
TASK
The impact of the pandemic on the auto mobile industry
The current pandemic situation of covid-19 have a negative impact on all the automobile
sector as a cross to the world. By managing the crowd work, government had applied long down
in the nations in order to secure people. This lock down had support the country in managing the
spread of coronavirus because it had rapid impact on the nation and on its value chain after
automobile sector. Over the last few decades, the automobile sector also have been affected and
faced high term of loss in market share in the field of the marketplace. In the study, it have also
determined that the pandemic of COVID -19 have an impact on the management of Range Rover
that are established at United Kingdom. As it involves the field of automobile sector and its
impact of covid-19 pandemic that are as follows -
 Decrease sale – In various management it already termed that at the time of covid-19
pandemic situation every sector of management had faced a lot of loss. In relation to the
Range Rover management, management also face various barriers and difficulties in
terms of agreement of sales, low market share and so on (Tolstykh, and et.al., 2021). Due
to the pandemic situation of COVID -19, the automobile sector have negative impact and
it will lead to high term of losses. On the other hand covid-19 had spread increasingly
and due to which government had decided to apply the lockdown situation in diverse
nation. By this manner, the Range Rover management has to maintain their position for
longer period of time but it was not possible due to which there will be decrease the sales
in diverse nations. The declining of the sales value will directly have an impact on the

managerial shares and it will lead them to move downward at the market situation. The
management also prepare the backup plan for such pandemic situation due to which they
can easily recover their operations and functions in an effective and efficient manner.
 Financial statements – The next issue is demonstrating the framework of financial
statements that are the fundamental part to operate the management. Each management or
company needs and effective and well managed economy by which they can hold higher
development in the field of the marketplace and offers structural targets to the person
(Uludağ, and et.al., 2021). The Range Rover management had faced economic problems
in the situation of pandemic. It has been investigated that the management had faced 15%
laws than past 3 years. Range Rover is the topmost automobile management that produce
higher term of profit. As in the situation of long town the management was not capable to
increase their betterment and growth section of the business. As per to the management, it
need to concentrate on the financial statement by which they can manage their position
and recover their economical standards in the field of the marketplace. The automobile
sector has larger term of impact on the management and develop issue that will lead them
at less section at the field of the market area.
 Affect share values – By presenting the impact of current pandemic involves the share
value or market value of the business. In the relation of pandemic situation, the
management of range rover price word decrease by 10% in in in retail sales. Due to
which COVID -19 pandemic situation the management had led to acquire the higher term
of loss and was not capable to provide for pay the tax value to the government in in the
certain position. Hence, as the time flows the management had maintained their market
share values and recover their share values and prepare plan for second wave of covid-19.
They concentrate on their growth and development programs by which they can easily
recover their divisions with effective and efficient tactics.
 Labour – During the situation of COVID -19 pandemic the automobile industry had
faced higher term of impact in labour division (West, 2021). The noble virus of COVID -
19 spread on rapid terms and to prevent the pandemic situation government applied
lockdown. By performing in the management it will increase the risk and life threat by
virus that causes individuals to fall sick. As with it, labour group also have affected and
lost their jobs and roles in the business of management who were not capable to keep

their labours paid still reopening of the country. In the situation of pandemic, it maximize
the unemployment ratio and also termed to be negative phase for labours who suffer
financial crisis in this situation. The Range Rovers labours also had faced issues by
COVID-19 pandemic that make them unemployed.
 Operation and supply chain management - The stakeholders are important for
management and they are the one who majorly get affected by COVID -19 pandemic
situation. In context to the Range Rover, the automobile industry who had use impact on
stakeholders that involves manufacturers, workers, labours and customers. They are
termed to be fundamental part of the business to operate the management. It is term that
the management of range rover diverse division and induce world's with varied term of
roles and obligation to operate the management (Yuan, and Nishant, 2021). As on the
other side, the automobile industry also needs this stakeholder by which they can gain
and create them self and sustain in the field of the market for longer period of time. By
the situation of COVID -19 pandemic, the functions and operations and supply chain
management got interrupt and were not capable to maintain the dealings in an effective
manner. The range rover management was not able to maintain the supply chain
management and by which they require effective valuation of the market position to
perform their work efficiently.
Success factor of the industry with consideration to megatrends.
Autonomous vehicles – Commonly the success element involves this declaration. The
automobile sector has evaluated in a factual manner by giving and providing the auto nawas
vehicles to the entire globe. This thing shows the manufacturer where the self driving vehicles
and focus to reduce the manual needs and wants that move ahead in order to modify on a daily
basis of transportation (Wood, and Logsdon, 2017). This element also minimised the chances of accidents
and several life threatening possibilities by the various equipment controlled by technology such
as artificial intelligence version of technology That identify the barriers together with the route
of it. After the various studies, it has known that the organization has produced the autonomous
vehicles in which human will be able to control their car even outside with the help of their
Smartphone. It also involves the directions that gives detail in order to park the car in the
appropriate way without any difficulty. In context to the company Range Rover, management

can also do exploit this production technique that can assist them in gaining the long term
success and evolution of their organization in an effectual way.
Connection – Currently it has been understand that digital technology is frequently enhancing
and assisting the people to develop. In respect to auto mobile sector, the connectivity has been
shown in such a way that the company need to differentiate their product from several other
vehicles in the market area. In simple words it supports in tracking the vehicle data conveniently
from several and various situation like safety of driver, fleet management, maintenance,
insurance and various others it also assist a vehicle in order to interact with another. Moreover to
this, it also improves the safety regarding traffic and gives the top convenience to the passengers
as well as the driver. It is also known as a vehicle in which automatic operations are executed
with proper planning and strategies. In case of the company Range Rover, management can also
take support of this function after the COVID-19 pandemic company will be capable to gain
better evolution and economy in the market segment (Woerkom, and Zeijl-Rozema, 2017).
Internet of Things – Usually the frequent raise in the technology the whole world system of the
economy. The Internet of Things is accessible in most of the places in the whole world and
nowadays, without the Internet it will be very problematic for the people in order to keep the
balance of their work as well as in several other things in an efficient as well as effective way.
Internet has a essential rule in the growth as well as the success of the various businesses or
industries. From small businesses or small organizations to the large organizations Internet is
very crucial for their smooth operations in order to accomplish their objectives and goals. In
addition to this, automobile sector is on the path of development with the help of Internet of
Things which assist them in growing towards the success and keep their bigger impact in the
market area. With the help of evolution in Internet of Things on the various sectors the IoT leads
the link between the infrastructure elements with the vehicles. It involves the GPS direction of
the maps and roads and also tells about the traffic situation and the best possible way of the
destination. Furthermore, with the usage of the Internet the auto mobile sector also minimises the
carbon emission or pollution an expenditure on the fuels with the appropriate fleet management.
Even with the frequent success in the auto mobile sector, the digitalization has involved in
paying for tools as well As for fuels will be automated with the assist of technology.

Artificial intelligence – After performing the artificial intelligence treat that reveals the
technologies for like deep learning, machine learning and vision of computer. In case of auto
mobile sector artificial intelligence has an essential role as it is utilised in order to instruct the
driver of the vehicles, maintains and manages the fleet and also gives the several safety measures
to the passengers. Implementation of the artificial intelligence and rise the manufacturing and
assist the organization to minimised the expenditure. For instance, an organization can execute
various difficult artificial intelligence services and works in the automotive control unit through
electricity that supply the healthy and consistent to evolutes independent vehicles. Artificial
intelligence also assists the several operations of the organization that involves the supply chain,
manufacturing, designing and marketing divisions. In addition to this it also gives the various
offerings such as insurance and several more features.
Data analytics – This element refers to the big detail takes that assist in informing several
decisions making Of the vehicles. It assists to collect the proper data as well as the information
that increase the evolution and growth of the organization. For any company, data analytics is an
essential practice that has to be executed and moves toward the success of the organization. After
understanding the auto mobile sector, later also utilise is the gathering of set of data, information
and analytical operation to decide their evolution and success. The organization Range Rover can
also take support of these practices as it will assist them to manage the manufacturing, supply
chain, marketing, designing as well as the sales. The set of the information or data will assist to
maintain the success as the organization gather the data linked to the trend of the market in order
to temp and reach the customers that will raise the manufacturing and seal of the organization
which will ultimately help in the improvement of the economy of the company. It will also assist
too examine the risk by the help of the information and can assist the company to execute their
operation after them risk management (Halbert, and Ingulli, 2020).
CONCLUSION
From the following report it has been concluded that the covid 19 pandemic as the major impact
on the economy of auto mobile sector and because of it has also impacted the values of world

economy. The pandemic has given the major impact on the above mentioned respective company
which decrease their sales revenue as well as the market position. The above report has show that
several places where the organization has affected at the time of the pandemic which has impact
there manufacturing and sales also minimises there goodwill in the market. This report has also
concluded that growth and success of the organization can depends on the high proposition in the
market and also its economy situation which can be better for both the organization and the
respected country which it is operating in as well. It makes yours that working on their success
element the company can influence their business at the better place and accomplish the long
term success in the auto mobile sector.

REFERENCES
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