This report analyzes the impact of COVID-19 on Amazon's e-commerce business through internal and external analysis. It includes a SWOT analysis and PESTLE analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. The report also discusses the impact of the pandemic on e-commerce businesses and how Amazon has fared during this time. The subject is Marketing Fundamentals and the course code is not mentioned. The college/university is not mentioned.