Impact of COVID-19 on E-commerce Business: Internal and External Analysis of Amazon

Fundamentals: Assessment 2

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Internal Analysis.....................................................................................................................2
External Analysis....................................................................................................................5
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is undertaken as the practices to market offerings of firm with intent of accomplishing
the requirements of their customers. Moreover, this is the methods for manufacturing products &
services based upon the consumer have needs as well as facilitate information through utilising
effective tool and techniques of promotion. The reason behind this is that person may buy goods
and attain objectives on specified time. In addition to this, marketing fundamental signifies the
procedures through those individuals that can concentrates upon accomplishing the requirements
and desires of consumers by exchanging items as well as also renders values to other person. The
company which is undertaken completing this report is Amazon, which is a leading American
multinational technology firm. It mainly focuses upon e-commerce, cloud computing, artificial
intelligence and digital streaming. Moreover, this is also known to be one of the big five
companies within U.S. information technology sector. The key aim of this report is to critical
analysis and evaluates the impact of corona virus (COVID-19) by conducting internal and
external analysis.
MAIN BODY
TASK 1
IMPACT OF COVID pandemic on E-commerce business (AMAZON)
The COVID pandemic emergency has constrained different organizations for delivering the
many years old conventional plans of action or face shutting for all time. In addition, the new
and existent advances are helping cutting edge of all business toolkits as well as forward seeking
business are represents the talent questions which raise from those new digital technologies set of
skills. So, one of the key impacts which has been seen, during that time was most of the e-
commerce entities observed that during international lockdown its online revenues enhanced. As
per the survey, 90% of firms see that its online sales maximises some, but 50% individuals
expects it may develops above 100%. But still 6% analysis that e-commerce business revenue
minimised during pandemic time (The impact of Covid-19 on ecommerce, 2021). After the
lockdown was over, various customers initiated shopping at mortar retailer again.
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(Source: The impact of Covid-19 on ecommerce, 2021)
Internal Analysis
Internal analysis is undertaken as the method to determine a firm’s assets, opportunities and
threats. Moreover, this is helpful to determine what has performed effectively as well as what
might be changed for creating efficient outcomes in upcoming times. Additionally, there are
varying structures which businesses may consider in performing the internal analysis for
reaching a useful conclusion. So, to evaluate and analysis the impact of corona virus (COVID-
19) and internal analysis, the marketing manager of Amazon conduct SWOT Analysis as it is
consider as one of the popular framework:
SWOT Analysis of Amazon
The darkness of COVID-19 still intimidating year 2020 that seems a grim period to perform
SWOT analysis for various firms - but not for Amazon. Within this, Amazon SWOT analysis
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