Impact of COVID-19 on Sales of Marks and Spencer: A Research Proposal

LT6P19GN: Research Methods and Project
ASSESSMENT COVER SHEET
PROGRAMME TITLE: BA (Hons) Hospitality Management (Top Up)
MODULE TITLE: Research Methods and Projects
MODULE CODE:
INTAKE/SEMESTER:
ASSESSMENT TITLE: Research Project Proposal
MODULE LEADER/LECTURER
STUDENT ID: (London Met)
STUDENT ID:
STUDENT NAME:
SUBMISSION DEADLINE: 019
I declare that all material in this assignment is my own work except where there is clear
acknowledgement or reference to the work of others and I have complied and agreed to the College
statement on Plagiarism and Academic Integrity on the College Student Handbook provided at
Induction.
Signed: Date:
Word Count:
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Students should provide a completed assignment cover sheet with all essential details. All assignments
should be submitted in electronic format via college systems on or before the submission deadline. The
e-submission system will not allow late submissions. By submitting this assignment and cover sheet
electronically, in whatever form, you are deemed to have made the declaration set out above.
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Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
Research Topic/ Research Question:
1. INTRODUCTION.
Research Background: (Introduction to the research area with some background information). Include
the following:
COVID-19 pendemic has caused a lot of disruption and you do this, there was change in global scale.
The major impact of pandemic was felt by suppliers, retailers, employees in the supply chain
management. Deep endemic started in March 2020 and from there itself, suppliers of retail industry
have to bear losses. There are significant decisions developed in respond to changing business situation.
It is very important for retail industries to manage the losses beard in COVID-19 pendemic and focus
upon enhancing and managing organisational efficiencies. This research is conducted in order to
analyse the losses incurred by Marks and Spencer at the time of this pandemic.
Aims & Objectives
Aim: (What do you want to achieve and why do you want to achieve aim?)
The research aim is to evaluate impact of COVID-19 pandemic on sales of Marks and Spencer.
Objectives: (How do you want to achieve this aim(s)). State at least three but not more than four
objectives).
To assess The impact of COVID-19 pendemic on retail companies
To evaluate challenges faced by retail companies at the time of COVID-19.
To understand ways used to overcome losses incurred by Marks and Spencer at the time of COVID-19
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Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
Research Questions: (The breakdown of the research topic for some specific questions- it is easier to
convert the objectives into questions- only required for if you are conducting a qualitative research
study.
i. What is The impact of COVID-19 pendemic on retail companies ?
ii What are the challenges faced by retail companies at the time of COVID-19?
Iii What are the different ways used to overcome losses incurred by Marks and Spencer at the time of
COVID-19
Research Hypotheses: These may be only required if you are conducting a quantitative research study
H0 (Null hypothesis): There is no impact of COVID-19 pandemic on sales of Marks and Spencer.
H1 (Alternative hypothesis): There was negative impact of COVID-19 pandemic on sales of Marks and
Spencer.
Research Rationale: (Justification of the proposed study and potential benefits). The following
questions will help you)
This research is conducted for Understanding and enhancing knowledge about the consequences which
retail companies have to face after COVID-19 pendemic. Due to lockdown, retail stores have to close
and all business was gone online. As the delivery was not quick, customer satisfaction level was
declined. This study is conducted for evaluating and understanding the Different ways which Marks
and Spencer can overcome the challenges developed by COVID-19.
.
Scope of Research Study:
The scope of this research is very wide. It includes the management of retail companies and how they
have overcome this situation of COVID-19 pendemic. This study will tell about the consequences
which are faced by retail companies. There is analysys by which interpretations are developed in
context of overcoming the challenges faced at the time of COVID-19.
2. LITERATURE REVIEW:
The literature should have an introduction, main body that is organised in relevant themes; and a
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Research Proposal (HM Top-Up)- Autumn 2021