Impact of COVID-19 on the productivity and performance of Asda

This report analyses the impact of COVID-19 on the productivity and performance of Asda. It discusses the challenges faced by Asda due to COVID-19 and the strategies adopted by Asda for dealing with the challenges arise due to COVID-19 global pandemic.

Research Project

Contents
Chapter 1- INTRODUCTION.........................................................................................................3
Rationale for the research............................................................................................................3
Research Questions......................................................................................................................4
Research aim................................................................................................................................4
Research Objectives.....................................................................................................................4
Chapter 2- LITERATURE REVIEW..............................................................................................4
Impact of COVID-19 global pandemic on the productivity and performance of Asda..............5
Challenges faced by Asda due to COVID-19 global pandemic..................................................6
Strategies adopted by Asda for dealing with the challenges arise due to COVID-19 global
pandemic......................................................................................................................................7
Chapter 3- Research methodology...................................................................................................9
Research methodology.................................................................................................................9
Sampling......................................................................................................................................9
Data collection.............................................................................................................................9
Data analysis:.............................................................................................................................10
Ethical considerations:...............................................................................................................10
Research limitations:.................................................................................................................10
Chapter 4- Findings, Discussion and Analysis..............................................................................13
Chapter 5- Conclusion and Recommendations..............................................................................22
Implication of research..............................................................................................................23
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................26

Chapter 1- INTRODUCTION
The rapid evolving threat around COVID-19 is affecting the businesses across the world. In
addition to this, the interconnected and global nature of today’s business environment poses high
risk of disruption of supply chain which outcome as loss in sales and revenue. The global
pandemic has adversely impact on the retail organisation and many of them is not able to
function properly. There ae many issues faced by retail companies because of global pandemic
such as decline in sales, shortage of labour, change in customer demand, disruption in supply
chain and so on (Cable and et. al., 2021). In order to deal with this, retail companies adopted
various strategies that is shifting towards digitally, focus om customer requirement, ensure
employee and customer safety, adoption of contactless systems and many more. It is important
for the organisations to develop effective strategies so that they can cope up with the changes
take place in the business environment.
For the present report, Asda is chosen as a base company. It is a British supermarket chain
which is headquartered in England, UK and established in year 1949. The company offer
products and services such as general merchandise, grocery, financial services, Asda Money,
Asda mobile and so on. One of the main reason of its growth and success is its 1,66,00 talented
and skilful staff members who perform activities in a proper manner. At the time of COVID-19,
the company has faced many issues and to deal with it, there are many strategies developed by its
higher authorities. The main objective of the present study is to analyse the influence of COVID-
19 on the productivity and performance of retail industry.
Rationale for the research
The main aim to conduct this study is to analyse the influence of COVID-19 on the
productivity and performance of retail industry. Along with this, it helps investigator to know
about the issues faced by companies due to COVID-19 and the strategies adopted by companies
in order to deal with the challenges. This study will help various stakeholders that is researcher,
organisation and so on. In relation to organisation, it helps them to know about the impact of
global pandemic on performance due to which they are able to create effective strategies which
has a positive impact on the performance of company. In relation to researcher, it helps to
improve skills that is data collection, data analysis, data interpretation, time management,
communication and so on which further assist to gain both personal and professional growth.

Moreover, it will also assist researcher to conduct future studies in more systematic and effective
manner.
In the earlier studies, there is a discussion about issues faced by organisation because of
COVID-19. Along with this, it also consists data regarding how companies took initiative in
order to bear the losses but it lacks an appropriate data about impact of COVID-19 global
pandemic on the productivity and performance of Asda and also the strategies adopted by
respective organisation for dealing with issues and to maintain performance. For dealing with
this issues, some research questions were developed that is performed in literature review.
Research Questions
 What is the impact of COVID-19 global pandemic on the productivity and performance
of Asda?
 What are the challenges faced by Asda due to COVID-19 global pandemic?
 What are the strategies adopted by Asda for dealing with the challenges arise due to
COVID-19 global pandemic?
Research aim
"To analyse the impact of COVID-19 global pandemic on the performance and
productivity of retail industry”. A study on Asda
Research Objectives
 To identify the impact of COVID-19 global pandemic on the productivity and
performance of Asda.
 To examine the challenges faced by Asda due to COVID-19 global pandemic.
 To determine the strategies adopted by Asda for dealing with the challenges arise due to
COVID-19 global pandemic.
Chapter 2- LITERATURE REVIEW
Literature review is defined as a comprehensive study as well as interpretation of literature
which addresses a particular topic. It is a secondary information that is collected by various
sources that is books, articles, Journals, online polls and many more (Bui and et. al., 2021). It
consist of the viewpoint of various authors on specific topic which assist to gain better
understanding about research topic and develop positive results as well. The main objective if
literature review is to identify gaps from previous studies and research. In the previous research,

there is a discussion about issues faced by retail companies because of COVID-19 and how they
deal with it by developing strategies. In addition to this, it also include information regarding
how organisations move towards digital in order to maintain its performance but it lacks data
about Impact of COVID-19 global pandemic on the productivity and performance. In order to
fulfil this gap, some of the research questions were develop that is given below:
Impact of COVID-19 global pandemic on the productivity and performance of Asda
As per the view point Craven et. al., 2022, the COVID-19 put a profound impact on the
productivity of the companies. It has a direct impact on the level of production by affecting the
availability of resources and equipment. During the pandemic, it was quite difficult to get
suitable number of employees to get the work done. Due to lack of labour, companies often faced
delay and production process. In addition to this, the organization also faced difficulty in terms
of addressing the demand of customers. The profit of organizations is also highly affected due to
the impact of COVID-19. Now, the organizations are not able to gain substantial amount of
profit as they are lacking in terms of production and other aspects. The global pandemic caused
lockdown across the globe which put a direct impact on exchange of goods and services. It was
quite difficult for the companies to get adequate amount of raw material. Hence, they found it
difficult to sustain in such hard time. In context of ASDA, they faced great difficulties during the
pandemic time. It directly affected their overall level of production and productivity. The
company faced deep decline in sales from physical stores. Additionally, they were not able to
procure necessary amount of raw material, resources and equipment for the purpose of
production. Apart from this, sales and profit margin of ASDA got highly affected through global
pandemic. In addition, supply chain of ASDA got highly affected during the pandemic time due
to shortage of labour, transportation and supply facilities. The COVID-19 pandemic caused
stressed on food systems and created several challengers. It was required for the companies to
make sure the continued availability of food to address the demand of public. However, it was
difficult for the organization to offer timely delivery of goods to final consumers. Here,
company needs to have sufficient number of employees to address the needs of customers in
timely manner. Therefore, the global pandemic profoundly affected the overall productivity and
performance of the respective company.

Challenges faced by Asda due to COVID-19 global pandemic
As per the view point of Halan, 2021, the COVID-19 caused several challenges that will
put a direct impact on effective functioning of the business entities. To control the transmission
of virus, lockdown was imposed within different countries across the world. Due to the
lockdown, people were not able to move from one place to other that directly affected the sales
and revenue of the organizations. In addition to this, companies were not able to find necessary
human resources to handle the production process. Shortage of labour is one of the most
effective challenges which were faced by the companies throughout the global pandemic. The
shortage of labour put a tremendous impact on the overall production and productivity of the
companies. Disruption of supply chain also caused major issue during the pandemic. Due to the
lockdown, it was quite difficult to exchange goods or services. Therefore, the companies face
difficulty in terms of addressing the market demand in timely manner. In context of ASDA, they
also faced tremendous challenge during the pandemic time. Additionally, the pandemic also
affected the working conditions of the company. Majority of the people were working remotely.
It was quite difficult for the company to implement technology to conduct the meetings virtually
during the initial time. Additionally, the employees were not familiar with advanced technology
hence, the company had to spend amount on training & development of workforce. Due to the
high dependency on technologies, it was quite difficult to take prompt decisions. In the
respective organization, decisions are often made by consent of all the employees. During the
virtual meeting, it is quite difficult to maintain the consent that also caused delay in the overall
decision-making. In addition, the COVID-19 also minimized the interaction between managers
and employees. They used to interact through online mediums which minimized the personal
interaction. As people were not able move out from their house that put a direct impact on the
sales of the company. Gross profit and operating income of ASDA also reduced down due to the
severe impact of COVID-19. The operating profit of the respective company reduced down by
16.7% to 486.5 million in 2020 (ASDA profits tumble as COVID costs bite, 2021). Additional
cost of maintenance enhanced the overall operating cost of the respective company. Supply chain
and logistic facilities of the organization also got affected during the global pandemic. Hence, the
company faced tremendous challenges during the pandemic time that will affect their future
performance as well.

As per the point of view of Andy Garner, 2020, there are various challenges that an
organization has to encounter due to the situation of COVID – 19 pandemic. These challenges
have negatively impacted the operation's of the retail organizations and reduced their overall
productivity. One of the major impact of COVID – 19 situation has been disruption within the
supply chain which has caused retail organizations to loose their efficiency as well as
effectiveness within the market. This has also caused retail business to see reduction in customer
base due to lack of product availability. In addition to this, the pandemic situation has
contributed towards the challenge of decline in sales and profitability due to reduced marking
and supply chain operations. Furthermore, there have been various restriction placed by the
government which has restricted the movement of labour. This has caused a shortage of labour
within the retail organizations and have rendered them unproductive. This has influenced the
overall operations of retail organizations and stunned their growth as well (Andy.,2020). The
situation of COVID – 19 has also influenced the demand of customers which has become a
challenge for retail organisation in the market. The customers are now more oriented towards
purchasing products at lower cost due to their reduced purchasing power in the market. This has
made it difficult for retail organization to offer products at lower price as other challenges such
as constricted supply chain have a major impact.
Strategies adopted by Asda for dealing with the challenges arise due to COVID-19 global
pandemic
As per the viewpoint of Wade and Bjerkan, (2020), in order to deal with the covid
pandemic, there are various strategies which are adopted by ASDA. In reference to managers and
leaders, the organisation focused on implementing necessary rules and regulations implementing
by the government which comprises of maintaining social distancing, reducing the strength of
employees and allowing employees to work from home. The major strategies adopted were using
the same infrastructure but with different products. The organisation majorly focused on using
different channels and products in order to meet the requirements of the customers. In addition to
that the major strategy followed by ASDA is continuously facilitate innovations and keeping
consumers well informed about the products and services. In order to deal with the pandemic
situation, it is very important to take all the necessary precautions and worry less about the
outcomes. Moreover, the leaders and managers of ASDA implemented various changes which
were needed in order to deal with the outburst and making strategic cuts. The organisation ensure

that each and every individual is wearing a mask and focusing on maintaining proper sanitization
in the entire organisation.
According to Edinger, (2020), various business organisations has suffered a lot due to
pandemic and which resulted in implementing new changes in the organisation such as
establishing face to face meeting, handling queries of customers and establishing communication
with each and every individual according to the new guidelines of pandemic. The major focus of
the organisation is to establish communication to remote working, dealing with the new laws and
regulations of the pandemic and maintaining social distancing. In context to organisation, the
managers and leaders initiated new policies and regulations in order to meet the pandemic
protocols. In context to managers, they implemented policies and plans to work remotely and
also creating a work from home strategy and avoiding glitch in the productivity. The
organisation's leaders should ensure that everyone has the capability to work from home when it
comes to access to online servers, internet connections, laptops and spending time to have access
to the remote tools. The major strategy implemented also involves future proof sales channels. In
context to ASDA, the organisation has adopted by encouraging virtual interactions and adapting
by moving sales online. The organisations need to break out the inflexible and rigid ways of
thinking and embracing the past lessons. In addition to that, it involves proper optimization of
future proof channels and embracing remote working, digital marketing, virtual learning and
online sales. With the help of implementing all these strategies it will help in increasing the
productivity and sales revenue resulting in more profits for the organisation. The major strategy
the organisation follow is the safety and hygiene of the customers and also ensuring proper
safety and sanitization and following the rules and regulations guided by the government.
As per the point of view of Sarah Nagem, 2020, there are various strategies that can be
adopted by retail organisations in order to overcome the challenges introduced by the situation of
COVID – 19 pandemic. The organizations can use the strategy of remote working which will
allow the business to not only keep its employees safe but ensure that maintain its efficiency
within their business operations. In addition to this, it can allow the organizations to keep their
employees motived in the pandemic situation. Furthermore, the organizations can focus of
offering hybrid working patterns in order to ensure that the businesses are able to maintain a
high level of productivity and overcome the challenge of decline sales as well as profitability.
The hybrid working pattern provide a systematic as well as structured framework which will

ensure optimal output (Sarah.,2020). Furthermore, in order to overcome the various restrictions
that are placed by the government the strategy to shift business operation on digital platforms
can be used as well. This will allow the retail organisations to reach customers in an efficient
manner along with the ability to generate high level of profitability. In addition to this, in order
to overcome the challenge of decline sales and profitability the retail organizations can use the
strategy of targeting Digitally native customer and provide them with an optimal experience.
This will help in establishing a larger customers base through the use of digital technology and
ensure both growth as well as profitability.
Chapter 3- Research methodology
Research methodology
It is basically the process that is used to gather, identify and used data on the specific topic.
In addition to this, it is significant for researcher to select an appropriate method of research as
the overall result is based on it. Research method is categorised into two forms that is qualitative
and quantitative (Bairagi and Munot eds., 2019). In relation to the present study, quantitative
method is appropriate as it assist to gather data with high objectivity and accuracy that has
positive impact on the results. Moreover, it also assists investigator to gather numerical data
which is based on facts and figures and ensure valid information. On contrary, quantitative data
consumes high time and cost of researcher and is consider as its disadvantage of using it.
Sampling
It is the procedure that is mainly used to choose sample size out of the total population for
conducting the study. It is mainly of two forms that is non-probability and probability sampling
but as per the research topic, probability sampling method is effective and appropriate. In this,
random sampling which is a form of probability sampling is used and the reason to select it is
assist to choose large sample due to which researcher collect appropriate and accurate data. the
disadvantage of using it is it arise cost to researcher. The respondents selected for present study
is 30 and is the employees of Asda who provide appropriate data to researcher.
Data collection
It is referred as the process to collect data by mean of primary as well as secondary data
collection method (Kumar., 2018). In context to the present study, primary data collection
method is appropriate as it assist to collect data directly from the source and help to select large

sample size which leads to development of valid conclusion. On the other side, primary data
consumes high time of researcher and many impact on set research objectives.
There are various instruments to collect primary information but to collect data for present
study, questionnaire will be developed as it assists to gain in-depth knowledge about topic and
involve viewpoint of direct source which make data more reliable and accurate. On contrary,
questionnaire is a time consuming and high cost process which is one of its disadvantage of
using this method in study.
Data analysis:
It is basically the process that is used to analyse gathered data for developing findings of
research. It is divided into two forms that is frequency distribution analysis, thematic analysis
and so on. In relation to present research, frequency distribution as a data analysis method is
appropriate as it assist to analyse primary data (Mukherjee., 2019). In addition to this, it helps in
representing collecting data in form of bar, charts that is easy to interpret as well as understand. If
it is taking about its disadvantages, it sometimes loses data about individual information and
might arise issue for researcher to rearrange data.
Ethical considerations:
It is significant for research worker to undertake all the ethical policies and principles as it
assist in executing activities in a proper manner. Some of the ethical principles are informed
consent, confidentiality, anonymity etc. In addition to this, it is significant to follow GDPR act
while collecting data as it assist in maintain privacy and security of data.
Research limitations:
There are many research limitations associated to the present study that is limited access of
data, limited time period, lack of data and many more. In addition to this, there is no surety that
respondents provide appropriate data which might impact on research objectives (Ratnam.,
2019). It is important for researcher to deal with this limitation in a proper manner so that
objectives can be attained.
Questionnaire:
Q1. According to you, what is the impact of COVID-19 global
pandemic on the performance and productivity of retail
organisations?
Frequency

a) Positive impact 1
b) Negative impact 24
c) Neutral 5
Q2. As per your viewpoint, what are the issues faced by Asda due to
global pandemic?
Frequency
a) Disruption of supply chain 8
b) Decline in sales and profitability level 7
c) Shortage of labour 8
d) Change in customer demand 7
Q3. According to you, is above mentioned issues impact on the
competition level and market presence of Asda?
Frequency
a) Yes 23
b) No 7
Q4. What are the strategies or practices adopted by Asda to deal
with the challenges faced due to Covid-19?
Frequency
a) Introduction of remote working 9
b) Offer hybrid working pattern 6
c) Shifting digitally 10
d) Digitally native customer experience 5
Q5. According to you, is above strategies help company to
implement activities and maintain performance at marketplace?
Frequency
a) Yes 24
b) No 6
Q6. What are the effective ways that Asda would be used for
improving business productivity after Covid-19?
Frequency
a) Provide training and development to employees 8
b) Ensure fulfilment of customer requirements 9
c) Tracking expenses against revenue 8
d) Effective communication to stakeholders 5

Q7. What are the benefits attained by Asda by overcoming with the
impact of COVID-19 on the performance and productivity?
Frequency
a) Improvement in sales 11
b) Customer retention 6
c) Increase in customer base level 7
d) Enhancement of market presence 6

Chapter 4- Findings, Discussion and Analysis
On the basis of primary:
Q1. According to you, what is the impact of COVID-19 global
pandemic on the performance and productivity of retail
organisations?
Frequency
a) Positive impact 1
b) Negative impact 24
c) Neutral 5
Interpretation: It is interpreted from the above graph that there is negative influence of COVID-
19 on the productivity and performance of retail companies and is said by 24 respondents from
the total 30 participants. Along with this, the 2 participants state that there is positive influence
whereas the remaining 5 perceive that there is no impact of global pandemic on performance of
retail organisation. It is analysed from the study that Covid-19 has affected adversely on the
retail companies due to which they are not able to function and implement activities properly.
Q2. As per your viewpoint, what are the issues faced by Asda due to
global pandemic?
Frequency
a) Disruption of supply chain 8
b) Decline in sales and profitability level 7

c) Shortage of labour 8
d) Change in customer demand 7
Interpretation: By analysing the above graph, it is stated that there are many issues as well as
complexities faced by retail organisations because of global pandemic. One of the main issue is
disruption of supply chain due to which there companies are not able to meet with the demand of
customers and is said by 8 respondents from the total 30 participants. Along with this, there is
decline in the level of sales and profitability of company that is perceive by 7 participants.
Moreover, organisation face issue that is shortage of labour and is said by 8 respondents. The
remaining 7 participants said that change in customer demand and meet with it on time is also
the issue faced by retail companies due to global pandemic.
Q3. According to you, is above mentioned issues impact on the
competition level and market presence of Asda?
Frequency
a) Yes 23
b) No 7

Interpretation: It is interpreted from the above graph that the above mentioned issues directly
effect on the market presence and competition level of an organisation which is said by 23
respondents from the total 30 respondents. On the other side, 7 participants state that there is no
impact of issues associated to COVID-19 on the market presence and level of competition of an
organisation.
Q4. What are the strategies or practices adopted by Asda to deal
with the challenges faced due to Covid-19?
Frequency
a) Introduction of remote working 9
b) Offer hybrid working pattern 6
c) Shifting digitally 10
d) Digitally native customer experience 5

Interpretation: It is analysed from the graph that there are many strategies which retail
organisations has adopted to deal with the issues as well as complexities of COVID-19. One of
the strategy is shifting of main offerings online so that they can maintain its sales and customer
base level and is said by 10 participants. Along with this, introduction of remote working and
offer hybrid working pattern is also the strategies adopted by company and is perceive by 9 and 6
respondents respectively. The remaining 5 participants state that giving customer experience
digitally is the strategy adopted by respective company to deal with the challenges faced due to
Covid-19.
Q5. According to you, is above strategies help company to
implement activities and maintain performance at marketplace?
Frequency
a) Yes 24
b) No 6

Interpretation: The given graph state that the above mentioned strategies adopted by companies
for dealing with issue of global pandemic assist organisation to execute activities and maintain
performance within the market that is said by 24 respondents from the total 30 participants. It is
determined that the remaining 6 participants is not agree with it.
Q6. What are the effective ways that Asda would be used for
improving business productivity after Covid-19?
Frequency
a) Provide training and development to employees 8
b) Ensure fulfilment of customer requirements 9
c) Tracking expenses against revenue 8
d) Effective communication to stakeholders 5

Interpretation: There are various ways that can be adopted by respective organisation for
enhancing business productivity post COVID-19. One of the way is giving training and
development session to staff members as it help them to make staff members aware about the
changes take place and is said by 8 respondents from the total 30 participants. In addition to this,
the 9 respondents state that ensure fulfilment of customer experience is also an effective strategy.
The 8 respondents perceive that tracking expenses against revenue is the effective way whereas
the remaining 5 participants state that effective communication to stakeholders is effective way
that a company would be used for improving business productivity after Covid-19.
Q7. What are the benefits attained by Asda by overcoming with the
impact of COVID-19 on the performance and productivity?
Frequency
a) Improvement in sales 11
b) Customer retention 6
c) Increase in customer base level 7
d) Enhancement of market presence 6

Interpretation: By analysing the above graph, it is said that an organisation can gain various
benefits by dealing with the impact of COVID-19. One of the benefit is improvement in sales
which is said by 11 respondents from the total 30 participants. Along with this, 6 and 7
respondents said that customer there is increase in customer base level and customer retention.
The remaining 6 participants said that there is increase in market presence of an organisation by
overcoming with the impact of COVID-19.
On the basis of secondary:
Impact of COVID-19 global pandemic on the productivity and performance of Asda
Through conducting above literature review, it has been analysed that the level of
productivity has been affected by lack of resources and equipments. Moreover, the tough
situations of pandemic created the shortage of personnel and therefore impacted upon overall
operations of the retail brands. It has been observed that retail market has shown significant
downfall in sales following the sudden outbreak of major pandemic abruptly infleuncing the
economic conditions.

It has been interpreted from the above graph, that sales in retail started declining in march
with the outbreak of covid-19 prior to recovering situations. It can be seen in the above figure
that after gradually returning to normalising situations, retail sales started increasing as soon as
restrictions were lifted. Also there was a shift towards online retailing due to government
regulations which obliged consumers to stay at home and indulge in online shopping.
Challenges faced by Asda due to COVID-19 global pandemic
By conducting the above literature review, it has become clear that retail sectors have to
face numerous challenges due to outbreak of pandemic which imposed complete shutdown of
economy for some time. The overall productivity and earnings of retail sector have been severely
affected due to terrible situations of covid-19 pandemic. The lack of labour availability and
turnover of staff resulted in downfall of retail companies and majorly influenced their earnings.

From the above figure, it can be interpreted that the outcomes of the imposed restrictions
have been reflected in the levels of footfall, which implies the impact on retail industry. The
above figure has shown the variations in performance of retail sector in different countries which
indicates that performance of retail sector have declined in the duration of pandemic. The
restrictions of government has put serious implications on various countries. The major downfall
of retail sector can be observed in the month of April where spread of corona virus was on peak
and government has implied serious restrictions resulting in brief termination of retail services.
Strategies adopted by Asda for dealing with the challenges arise due to COVID-19 global
pandemic
From conducting the above literature review, it has been evaluated that in order to cope
with consequences of pandemic, the organisation focused on implementation of various
strategies. The company focused upon complying standards of social distancing and
implemented strict measures to regain its previous customer base. It has also been observed that
during pandemic, online shopping has helped retail sector in providing customers with goods and
services.

The above figure shows the online retail sales during the period from 2013 to 2020 which
indicates rate of online sales during prior and post pandemic period. From the above figure it can
be interpreted that the share of online retail sales have increased during pandemic and continues
to rise in the post pandemic period. The figure shows the increase in growing trends of online
sales mostly in the period of march and may 2020. The increasing rate of online shopping has
helped the retail company in surviving the pandemic situations. The rate of online marketing was
slightly declined as there was a lift in restrictions during June and July. The trend of online
shopping again started increasing in October as these restrictions were re-imposed due to spread
of corona virus.
Chapter 5- Conclusion and Recommendations
Conclusion
From the above discussion, it has been concluded that COVID-19 impact directly on the
business activities and operations of company. In addition to this, it is determined that due to
COVID-19, many of the retail organisation has stopped working but some of retail stores who
are able to perform digitally has gain higher sales and profitability. It is analysed that there are
many issues and complexities faced by companies because of COVID-19 such as decline in
sales, non-fulfilment of customer requirements due to non-availability of resources, disruption of
supply which has an adverse influence on performance of organisation at marketplace. It is
determined that most of the companies has shifted towards digitally as it help them to maintain

its sales and offer door-to-door services which is one of the major requirement of customers.
Moreover, it is analysed that using of quantitative research method help researcher to gather
numerical data which is based on facts and figures that further leads to development of valid
conclusion. Furthermore, it is determined that questionnaire allow researcher to gain in-depth
knowledge about the topic which further help to achieve research objectives.
Recommendations:
By analysing the above study, some of the recommendations is given below that help
company to maintain its performance and deal with the changing business environment:
 It is suggested to higher authorities of Asda to provide an appropriate training session to
its staff members as it assist to clarify employees about the changes take place and the
strategies adopted for dealing with issues so that it can be implement by them in a proper
manner. In addition to this, it is recommended to track performance on continuous basis
and compare sales to the level of revenue (Phakiti and et. al., 2018). This will help
company to know about its actual performance and develop strategies if it lacks
somewhere.
 Moreover, it is recommended to shift majority of working online as it help in executing
the activities while employees are working remotely. This will also help company to deal
with the changing business environment in an effective manner.
Implication of research
The present study will set as a basis of the study which is conducted in the future associated
to impact of COVID-19 on retail organisation. Along with this, it help individuals to know how
retail organisations deal with the COVID-91 issues and how they maintain its performance
(Sharma and Jhamb., 2020). Moreover, it will also assist researcher to conduct future studies in
more systematic and effective manner.

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APPENDIX
Q1. According to you, what is the impact of COVID-19 global pandemic on the performance and
productivity of retail organisations?
a) Positive impact
b) Negative impact
c) Neutral
Q2. As per your viewpoint, what are the issues faced by Asda due to global pandemic?
a) Disruption of supply chain
b) Decline in sales and profitability level
c) Shortage of labour
d) Change in customer demand
Q3. According to you, is above mentioned issues impact on the competition level and market
presence of Asda?
a) Yes
b) No
Q4. What are the strategies or practices adopted by Asda to deal with the challenges faced due to
Covid-19?
a) Introduction of remote working
b) Offer hybrid working pattern
c) Shifting digitally
d) Digitally native customer experience
Q5. According to you, is above strategies help company to implement activities and maintain
performance at marketplace?
a) Yes
b) No
Q6. What are the effective ways that Asda would be used for improving business productivity
after Covid-19?
a) Provide training and development to employees
b) Ensure fulfilment of customer requirements

c) Tracking expenses against revenue
d) Effective communication to stakeholders
Q7. What are the benefits attained by Asda by overcoming with the impact of COVID-19 on the
performance and productivity?
a) Improvement in sales
b) Customer retention
c) Increase in customer base level
d) Enhancement of market presence
Q8. Provide some recommendations to higher authorities of Asda to maintain its performance
and productivity for dealing with the present situation?