Impact of COVID-19 on Performance and Development of Retail Sector: A Case Study on BMW

Current trends in the
retail industry

INTRODUCTION...........................................................................................................................3
Literature Review............................................................................................................................3
Trends in Retail industry.............................................................................................................4
Research Methodology -..............................................................................................................5
Analysis of organisation..............................................................................................................7
Recommendations........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
Appendix........................................................................................................................................11

Title - “To analyse the impact of COVID - 19 on performance and development of retail sector”.
A case study on BMW.
INTRODUCTION
Market is extensive and comprehensive term that involves wide range of industries and
also very term of dealers who deals in diverse division. The main objective of this project is to
know the impact of covid-19 on performance and development of retail sector. BMW is a
multinational producer of luxury vehicles and motorcycle (Andronova, Rey, and Akzhigitova,
2021). It have several competitors like Jaguar Ford and so on who deals in the retail sector. The
following report covers the discussion of an analysis of management literature review and
recommendation.
Aim of research-
Aim of research is “To examine how COVID - 19 has impacted on performance and
development of BMW”.
Research questions:
 How COVID-19 has impact on BMW and its performance in marketplace?
 What tactics have been adapted by BMW to increase their productivity?
Research objectives:
 To examine how COVID has affected upon development of BMW
 To analyse strategies and tactics adapted by management.
Literature Review
To examine how COVID has affected upon development of BMW
According to the view point of Bawack, Wamba, and Carillo, (2021) Productivity and
profitability is and essential term that each management concentrate on. As it is not possible for
management to implement their managerial action in marketplace effectively. There are diverse
factors that are dynamical in nature they also have variation at each section with new practices
and procedure. The challenges in this industry is also maximizing at higher division that it shows
that it is crucial essential for each and every management to be well aware about market
variation condition so that procedure of decision-making can be successfully done. Covid-19
also termed as pandemic condition that develop enormous impact on every sector. Buy this

pandemic situation management of each sector are not able to operate their operations in
marketplace by their strict norms and rules of government that are applied by their faculty. In
context to the retailing sector, goods and facilities were distributed by online platforms. In
relation to the BMW, they were also have impact on management due to covid-19 as because
they faced circumstances of higher employee turnover rate and it will directly have impact on
their turnover and image of brand. And at last it will lead to negative impact on the performance
and development of the company.
To analyse strategies and tactics adapted by management.
According to the view point of Burgos, and Ivanov, 2021) It is important for business to
have applicable data in marketplace by which they are capable to execute efficient tactics in
respect to operate search undefined condition such as pandemic situation of covid-19. As there
are diverse sort of plan of action that can be executed by BMW like connecting the distribution
of goods and facilities by their online platforms and websites pages decreasing the cost of goods
in respect to influence higher term of consumer and so on. Manufacturing of their goods and
planning of such strategies will decrease the effects of covid-19 on business.
Trends in Retail industry
Retail sector is wider and consist larger number of actions and individual. Trends in the
retail sector are changing from time to time that are significant to be adapted, by which it will
become suitable for management to satisfy all the requirements and demands of consumer at
each section. As there are several sort of trends in retail sector that are as follows -
 Digital payments and wallets - It is the most trending factor of retail sector in which
digitalization payments and their utilisation have been maximizing by the active
percentage of customers over the internet. Digital payments and wallets are utilised by
customer at the time of purchasing online goods and facilities (Dal Mas, and et.al., 2021).
It also has been seen that retail management are surrounded with digital wallets that also
support them in offering effective experiences of facilities to their customer.
 Digital technologies - Other essential trend in retail sector in which each management is
being well prepared with digital techniques and as well as software that are used by
BMW with the aim of offering and advertising the brand and increasing its image at
wider section. By utilisation of digital techniques, BMW's enough able of providing all