Impact of COVID-19 on Tourism Industry: A Case Study of Premier Inn

This research project analyzes the impact of COVID-19 on the tourism industry, with a case study of Premier Inn. It covers the methodology, findings, and conclusions of the study, using secondary research methods. The report also includes a literature review and Gantt chart.

Level 0 Project Guide – written project.
2021/2022
Foundation year project
Title: Foundation Year Project (1500 words)
Front cover – Include the following information on the front cover page:
Student-ID
Module Name,
Tutor Name
Academic Year/Group Bubble.
1

Table of Contents
Chapter two...........................................................................................................................................4
Chapter 3...........................................................................................................................................6
Literature review...............................................................................................................................6
Analyse and summarise your findings using secondary research methods Analyze and summaries
your findings using secondary research methods...............................................................................8
CONCLUSION.......................................................................................................................................10
2

Chapter one- (300 words.)
Topic: The Covid pandemic has had an impact on all sectors. The tourism
industry is one of the most affected industries.
Introduction
The business environment is changing day by day where it became
important to analysis the market and introduce the products so that people feel
happy. As covid -19 occurred in whole world due to which hospitality sector
has been hampered. Each organization requires having good strategy and
planning which can be used to solve problems and maintain higher
performance. The management of tourism industry should have enough
planning which could help to overcome the pandemic issues and supports to
operate a business effectively (Abbas, Mubeen, Iorember, Raza, and
Mamirkulova, 2021). The present report is based on impact of pandemic over
tourism industry so that PREMIER INN has been selected that is British limited
service hotel chain, offer accommodation and room services to their customers.
The report involves objectives, methodology, and finding by conducting
research properly.
Aim of research: “To identify the impact of covid-19 on tourism industry. A
case study of PREMIER INN”.
Research objectives:
 To determine knowledge about covid-19.
 To describe the impacts of covid-19 on PREMIER INN.
3

 To state the ways that could be used by PREMIER INN to reduce the
negative impacts.
Research problem
The current research is about impact of pandemic on tourism industry as it
affected the productivity within changing environment. The main problem while
conducting research is lack of human resources and capital which could be
create challenge to operate their business effectively. If there is lack of
resources and research activities then would be challenging to manage all
functions and activities accurately. The another issue is legal issues that are
pertaining to regulatory bodies. The researcher could not manage all activities
and function at single time as need to do depth research (Almeida, and Silva,
2020).
Research questions
 What are the knowledge of covid-19.
 What are the impacts of covid-19 on PREMIER INN.
 To state the ways that could be used by PREMIER INN to reduce the
negative impacts.
Chapter two
Methodology
Research philosophy – This can be explained as main philosophy which could
be used by researcher to get information about particular topic and manage the
all activities. The considering philosophy are interpretivism and positivism. In
relation to current study, interpretivism philosophy has been selected by
4

researcher as it involves hypothesis of information (Dube, Nhamo, and
Chikodzi, 2021).
Research approach – This could be explained as planning and process which
needs to consider while researching the tpic and managing the data properly.
The approaches of research are deductive and inductive that are used for
different purpose. The present research is about impact of covid-19 on tourism
sector deductive approach has been selected that could help to develop the
business activities by collecting information (Gil-Alana, and Poza, 2020).
Research strategy – This means formulation of planning which are generated
by an individual for conducting research. This involves experiment, survey,
case study, and interview strategy which are used to manage all activities. In
relation to current research case study strategy has been selected by researcher.
Choices of research – This layer shows methods of conducting research such
as mono, mixed, and multi method which are used to develop their
understanding and knowledge effectively. In relation to current research, mono
method has been used by researcher that could help to maintain higher
performance.
Time horizon –This explains time framework used to showcase the time in
certain period of time. This involves cross sectional and longitudinal. In relation
to current research cross sectional horizon has been used by researcher that can
help to manage all functions and activities effectively (Riadil, 2020).
Data collection and analysis – This could be explained as technique and tool
of data analysis which used to manage data properly. This involves qualitative
and quantitative. In relation to current research, quantitative research has been
used by researcher to improve their knowledge and skills to accept the
challenges.
5

Gantt chart- This is the framework used to showcase time period and managing
all functions. This explains schedule and time aspects used to maintain higher
productivity.
Chapter 3
Literature review
To determine knowledge about covid-19.
As per of opinion of Zubair, and Shamsudin (2021), COVID-19 is the
major issues in changing environment which created issues while running
businesses. The pandemic is also known as corona virus pandemic that occurred
in whole world due to which all businesses affected negatively. The selling and
production activities of business industry has been created challenges for
organization to operate their business in changing environment as health of
people being affected negatively.
To describe the impacts of covid-19 on PREMIER INN.
As per view point of Škare, Soriano, and Porada-Rochoń (2021), Covid-
19 is the major pandemic in whole world that came into force in 2019 from the
Wuhan city of China. Due to civid-19 tourism sector has been affected negative
as government has declared the lockdown in which no one is allowed to go out
of their living city or places. The transportation and other services also has been
closed. In relation to Premier Inn, production activities have been reduced as
number of guests who comes to visit and book accommodation services stopped
to arrive. The another impact is the sick people are absent at the workplace,
meaning that the job offer is at least temporarily reduced. If the disease is
associated with numerous deaths, it even drops in the long term.
6

To state the ways that could be used by PREMIER INN to reduce the negative
impacts.
As per view point of Sharma, and Nicolau (2020), The aim of each
organization is to develop their business productivity and profitability by
offering better quality of products and services. In context to Premier Inn,
manager needs to make sure their guests that organization is providing safe and
better design of room services which will be time to time clean. To establish
hand sanitizer station at public places and bringing digital mode to book,
payment and cancelling the tourism as well as hospitality services. This could
help to develop the organizational productivity and profitability in changing
environment and supports to accomplish business goals.
Chapter 4:
Carryout your research using secondary data only
 Present your findings using tables, charts, and diagrams
From the above it could be found that due to covid-19 many people had died
and many of them infected badly. It was the dangerous virus that entered in
human body and affected the health. By conducting research it have been
analysed that due to pandemic many businesses have been affected negatively
and mainly tourism sector. The government has bounded the countries to stay
and not to visit as there are many chances to spread of virus which could affect
more. The researcher has used the secondary research method to complete their
research and attaining the higher performance by managing all functions and
activities effectively. The secondary research is helpful for individual as it save
time and cost of particular person which have been involved in research re;ated
7

activities. Due to Covid tourism sector faced the lower [productivity and
profitability as lack of customers and employee turnover that affected the
profitability negatively.
Analyse and summarise your findings using secondary
research methods
Analyze and summaries your findings using secondary
research methods
The UK's largest hotel chain claimed that 92 percent of its 820 hotels were available
to visitors staying for critical business trips, but that all of its dining was restricted for inside
eating. It hopes to help to completely operate its shops and resorts by May 17th, whenever the
govt's timetable calls for the Covid-19 limitations to be lifted. Whitbread, the operator of
Premier Inn, has acknowledged a £1 billion yearly loss in the event of Covid-19 shutdowns,
although the hospitality industry claims that summertime reservations to coastal and
mountainous locations have increased. Sales have dropped 71 percent to £589 million in what
was "one of most difficult years" in the group's 279-year historical past, as per chief
executive Alison Brittain, as the global epidemic pressured the closing of arenas all across
collective, which also contains the Beefeater and Brewers Fayre pub-restaurant franchises.
Whitbread's UK and foreign revenues fell 76.8% in the quarter that ended Aug. 27,
when the company shut down restaurants and bars due to nationwide shutdowns. Whitbread's
resorts were closed down within the first UK coronavirus shutdown a year ago, but they
returned in July, accompanied by other restrictions throughout that year and in early 2021
owing to additional lockdowns. In September and October, Premier Inn restaurants have been
more over 50% filled, but that number dropped to 23% in January and 29% in February.
Whitbread, the operator of Premier Inn, claims that roughly 1,500 employees have left the
company as a consequence of border controls and lower demand created by Covid-19. In the
3rd quarter, corporate sales have declined 54.3 percent as customers ate out less and avoiding
staying in hotels due to the epidemic. The impending COVID-19 restrictions have produced
"difficult hotel market circumstances," according to the company, with total UK lodging sales
dropped 55.2 percent and availability down to 49.3 percent.
8

9

10

Chapter 5
CONCLUSION
As per above report it has been concluded that COVID 19 effect on hotel industry in negative
manner. As per the research it is saying that most of the hotels in UK face loss and down
market share. In this research apply descriptive research methodology to carry out results and
conduct secondary research in order to know how COVID 19 impact on the Premiere Inn in
negative manner.
11

REFERENCES
Books and Journal
Abbas, J., Mubeen, R., Iorember, P.T., Raza, S. and Mamirkulova, G., 2021. Exploring the
impact of COVID-19 on tourism: transformational potential and implications for a
sustainable recovery of the travel and leisure industry. Current Research in
Behavioral Sciences, 2, p.100033.
Almeida, F. and Silva, O., 2020. The impact of COVID-19 on tourism sustainability:
Evidence from Portugal. Advances in Hospitality and Tourism Research
(AHTR), 8(2), pp.440-446.
Dube, K., Nhamo, G. and Chikodzi, D., 2021. COVID-19 cripples global restaurant and
hospitality industry. Current Issues in Tourism, 24(11), pp.1487-1490.
Gil-Alana, L.A. and Poza, C., 2020. The impact of COVID-19 on the Spanish tourism
sector. Tourism Economics, p.1354816620959914.
Riadil, I.G., 2020. Tourism industry crisis and its impacts: investigating the Indonesian
tourism employees perspectives’ in the pandemic of COVID-19. Jurnal
Kepariwisataan: Destinasi, Hospitalitas Dan Perjalanan, 4(2), pp.98-108.
Sharma, A. and Nicolau, J.L., 2020. An open market valuation of the effects of COVID-19 on
the travel and tourism industry. Annals of Tourism Research, 83, p.102990.
Škare, M., Soriano, D.R. and Porada-Rochoń, M., 2021. Impact of COVID-19 on the travel
and tourism industry. Technological Forecasting and Social Change, 163, p.120469.
Zubair, F. and Shamsudin, M.F., 2021. Impact of covid-19 on tourism and hospitality
industry of Malaysia. Journal of Postgraduate Current Business Research, 6(1), pp.6-
6.
Online
https://www.theguardian.com/business/2020/oct/27/premier-inn-owner-whitbread-loss-local-
lockdowns-bookings-profits-covid-hotel-closures
https://www.theguardian.com/business/2021/apr/27/premier-inn-whitbread-loss-covid-
lockdowns-beefeater-brewers-fayre
12

https://uk.finance.yahoo.com/news/premier-inn-owner-whitbread-cuts-1500-jobs-amid-
covid-19-restructuring-101308648.html?
guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig
=AQAAAGPj2wtSg-L-4TkqJaD4Nx4UHzM8YjHDOjj4FO6FCy6TofIIOjhIlF3BIf6OpV-
eo_73QJ9MUuKTAKRJYiSNO3l35KulbZZFar3dVfxLtncgDTGHTMs9f-dgdXarB-
E96B2FN3FXIhB-eiP7AZYC5CZa6GBHAa9cwg2vw1cDKWXL
average room rate < https://www.statista.com/statistics/740692/premier-inn-arr-average-
room-rate/ >
Abbas, J., Mubeen, R., Iorember, P.T., Raza, S. and Mamirkulova, G., 2021 Almeida, F. and
Silva, O., 2020. Dube, K., Nhamo, G. and Chikodzi, D., 2021 Gil-Alana, L.A. and Poza, C.,
2020 Riadil, I.G., 2020. Sharma, A. and Nicolau, J.L., 2020.Škare, M., Soriano, D.R. and
Porada-Rochoń, M., 2021 Zubair, F. and Shamsudin, M.F., 2021
13