Impact of COVID-19 on Performance and Management of Tourism: A Study on TUI

Foundation year project

Contents
Chapter One.....................................................................................................................................3
Introduction..................................................................................................................................3
Research aim:...............................................................................................................................3
Research objectives:....................................................................................................................3
Research problem........................................................................................................................3
Research Questions:.....................................................................................................................4
Chapter 2..........................................................................................................................................4
Research methodology.................................................................................................................4
Gantt Chart...................................................................................................................................5
Chapter 3..........................................................................................................................................5
Literature review..........................................................................................................................5
Chapter 4..........................................................................................................................................6
Present findings using tables and diagrams.................................................................................6
Summarise findings using secondary research methods.............................................................7
Chapter 5..........................................................................................................................................7
Conclusion...................................................................................................................................7
REFERENCES................................................................................................................................8

Chapter One
Introduction
The pandemic has impacted negatively on overall performance & management of Tourism
companies. It is one of the impacted industry by Covid-19 & is affecting on the economy and
services as well. Almost, Tourism organisations has closed as they are not capable enough to
operate their functions in COVID-19 which further leads high loss to the economy and livelihood
of people (Higgins-Desbiolles, 2020). In the present study, TUI is taken into consideration. It is a
British travel leisure group which was established in year 2007 and headquartered in UK. The
objective of the present study is to analyse the influence of COVID-19 on management &
performance of Tourism.
Research aim:
"To identify the impact of COVID-19 on performance and management of tourism". A
study on TUI
Research objectives:
 To analyse the challenges or issues faced by TUI due to the COVID-19 pandemic.
 To determine the impact of COVID-19 on the performance and management of TUI.
 To examine the strategies adopted by TUI to deal with the challenges of COVID-19 and
ensure future sustainability.
Research problem
COVID-19 has impacted on the management and tourism businesses globally and is one of
the industry that has faced high restrictions worldwide. Along with this, there are many
challenges faced by Tourism organisations that is decline business travels, decline in
performance, shut down of businesses, lockdowns and many more (Lu and et. al., 2021). This
has impacted adversely on the productivity and performance of Tourism. In context to the
present investigation, it will help respective company to identify the impact of Covid-19 on
business as well as management of tourism. Along with this, it aid in analysing and developing

the strategies in dealing with situation that further assist in ensuring future sustainability of future
companies.
Research Questions:
 What are the challenges or issues faced by TUI due to the COVID-19 pandemic?
 What is the impact of COVID-19 on the performance and management of TUI?
 What are the strategies adopted by TUI to deal with the challenges of COVID-19 and
ensure future sustainability?
Chapter 2
Research methodology
It is one of the important part of an investigation which allow researcher to gain insight
regarding methods and techniques used by research worker in order to conduct study. In context
to the present investigation, the methods used is given below:
Research choice: It is the procedure of collecting and evaluating data on the particular
topic. Along with this, quantitative and qualitative are two main types of research choice and
according to the present study, qualitative is appropriate as well as valuable. The reason to select
this it assist research worker to collect information about the issue in a timely and appropriate
manner.
Research philosophy: Another important part of methodology is research philosophy which
consist of set of assumptions and beliefs that help research worker to collect and interpret data in
an effective manner (Mensah and Boakye, 2021). The main types of research philosophies are
interpretivism as well as positivism. As per the study, interpretivism as a philosophy is valuable
as it help in collecting and also evaluating secondary data. Furthermore, it helps researcher to
achieve valid and appropriate outcomes.
Data collection: It introduces as the procedure of collecting both primary as well as
secondary sources of collecting data. In addition to this, the study is based on secondary
information that is collected through books, Journals, articles and so on. One of the main reason
to choose secondary data collection is it help in gaining wide range of data on specific topic from
various authors that further develops reliable and valid conclusion.