Impact of COVID-19 on Watches of Switzerland: A PESTLE Analysis

This report analyzes the impact of COVID-19 on Watches of Switzerland through a PESTLE analysis. It covers economic, social, technological, legal, and environmental factors. The report discusses the macro-environmental factors critical to the company's operations, including the impact of government policies, poor market performance, panic buying, advances in virology, labor laws, and travel restrictions. The report is based on secondary data and qualitative research methods.

BM461 Global Business
Environment

TABLE OF CONTENTS
Background......................................................................................................................................3
Methodology....................................................................................................................................3
Key issues........................................................................................................................................3
Global Macro-Environmental Factors Critical Discussion Point....................................................3
REFERENCES................................................................................................................................5

Background
COVID-19 put the world in the crisis and unpredictable situation and all the people from a cross
the globe trying to save themselves from that virus. For the industry across the world this virus
impact heavily and affect the industries very badly and companies faces so many challenges
because of the COVID-19 (Simões, 2020). This report provides the information of pestle
analysis that has impact by COVID-19 on the watches of Switzerland company.
Methodology
This includes qualitative method and this report include the secondary data of the company that
affect by the COVID-19.
Key issues
Economic issue
Physical forces
Education
Global Macro-Environmental Factors Critical Discussion Point
Macro-environment refers to the economy of the country, and its forces affects the micro
environment. Macro environment consist the condition of the business operation which affect the
economy like inflation, supply demand, currency exchange, GDP, and firm performance
benchmarking. Macro environment mainly deals in company with price level their production
and spending (Chawla, 2020).
Political factor: There are so many consequences that company faces while COVID-19 present
in the globe. Government scrutiny had great impact on that because of the pandemic in their
policies and change in trade because of the virus. The supply chain of many countries has
stopped and company is unable to import of export their product because of this.
Economic factor: Poor market performance because of the pandemic each person face the
problem financially and this leads the recession point for maximum countries. Firm benchmark
performance also decreases because of the poor market condition the buying and selling of the

product are decreases. GDP growth of all the country decreased because of the pandemic- lock
down such as inflation.
Social factor: Panic-Ness, because the coronavirus outbreak many all over the globe panic and
rush towards buy the essential things because of the lock-down this disrupted the supply chain.
Market capitalization and cash in hand reduced from the people because of the no business
ongoing process and lock down.
Technological factor: Advances in virology, the pandemic, and COVID-19 outbreak give
invaluable information to the specialist and give opportunity to many companies to work on their
companies in better ways and improve them through new innovation.
Legal factor: because of COVID-19 legal factor affect the companies such as labour law. The
safety and health act 1970 has applied to every industry for the safety of the labour, and it affects
the insurance and business disruption also (Khilji, and Pierre, 2021).
Environmental factor: COVID-19 is the major environmental factor that affect the companies
and because the of the lock-down and so many restrictions so many companies cannot do their
work. Travel restriction, import, and export restriction because of this it reduces the consumption
so many things. It affects the company very badly specially the manufacturing industries.

REFERENCES
Books and Journals
Chawla, H.K., 2020. The Invisible Impact of COVID-19. International Journal of Policy
Sciences and Law.1(01). pp.18-22.
Khilji, S.E. and Pierre, R., 2021. Global Macro Talent Management: An Interdisciplinary
Approach. In The Routledge Companion to Talent Management (pp. 94-108).
Routledge.
Simões, E.N., 2020. A decision support system application module-for PESTLE analysis-
competitive intelligence algorithm(Doctoral dissertation).