Negative Impacts of COVID-19 on Financial and Operating Performance of Marks & Spencer

RESEARCH PROJECT

Contents
1.0 INTRODUCTION..................................................................................................................1
Research aim................................................................................................................................1
Research Objectives.....................................................................................................................1
Research Questions......................................................................................................................1
2.0 LITERATURE REVIEW.......................................................................................................2
To evaluate the importance of financial and operating performance of business.......................2
To analyse the various negative impacts of COVID-19 on financial and operating performance
of Marks & Spencer’s business...................................................................................................2
The different strategies adopted by Marks & Spencer to overcome from the negative impacts
of COVID-19...............................................................................................................................3
3.0 RESEARCH METHODOLOGY...........................................................................................4
4.0 DATA ANALYSIS AND PRESENTATION...........................................................................5
To evaluate the importance of financial and operating performance of business.......................5
To analyse the various negative impacts of COVID-19 on financial and operating performance
of Marks & Spencer’s business...................................................................................................5
To different strategies adopted by Marks & Spencer to overcome from the negative impacts of
COVID-19...................................................................................................................................6
5.0 CONCLUSION AND RECOMMENDATIONS......................................................................7
Conclusion...................................................................................................................................7
REFERENCES................................................................................................................................8

1.0 INTRODUCTION
The COVID-19 corona virus pandemic has impacts the financial and operating performance
of various organisations. Moreover, they may propose to represents as well as describes these
impacts that is through involving both qualitative and quantitative information related to them
whether from outside or inside the financial statements. The aim of this report is to analyse the
negative impacts of COVID-19 on financial and operating performance of business. For this, the
selected company is Marks & Spencer, which is one of the leading multinational retailers that
mainly deal in clothing, home & food products. Its headquarters is in London, United Kingdom.
The topics which are going to be discussed in this report are research aim, objectives, questions,
and literature review. Moreover, the research methodology, data analysis and presentation are
also explained. Apart from this, some recommendations are also provided in this project.
Research aim
“To analyse the negative impacts of COVID-19 on financial and operating performance of
business. A case study on Marks & Spencer”.
Research Objectives
 To evaluate the importance of financial and operating performance of business.
 To analyse the negative impacts of COVID-19 on financial and operating performance of
Marks & Spencer’s business.
 To recommend the different strategies adopted by Marks & Spencer to overcome from
the negative impacts of COVID-19.
Research Questions
 What is the importance of financial and operating performance of business.
 What are the negative impacts of COVID-19 on financial and operating performance of
Marks & Spencer’s business.
 What are different strategies adopted by Marks & Spencer to overcome from the negative
impacts of COVID-19.
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