This assessment discusses the impact of Covid-19 on the tourism industry. It covers challenges faced by travel companies and effective plans to overcome them. The pandemic has resulted in a significant fall in the demands of travellers and tourists, causing a huge implication in the functioning and operations of the tourist companies. The buying and spending pattern of clients and travellers has faded, and they have no such desires to roam around the world. The assessment suggests that travel organisations should keep themselves updated with the latest technologies and create effective marketing plans and tactics to attract and retain customers around the world.