Impact of Covid-19 on UK Hospitality Industry: A Study on Premier Inn

This research aims to identify the challenges faced by UK hospitality industry during the period of Covid 19 and its impact on their business performance, with a focus on Premier Inn. The study examines the ways used by Premier Inn for overcoming the impact of Covid 19 on their business performance.

Research Methodology

Introduction
 Research topic: “To identify the issues faced by UK hospitality industry during the
period of Covid 19 and its impact on their business performance”.
The changes are important for each market as it introduces the new products and
services in the market which influences the number of customers. In 2019, Covid has
been occurred that have been affected the environment and whole country negatively.
The pandemic was the serious issues due to which all businesses and life of individuals
has been affected negatively.

Research Aims and Objectives
Research aim: To identify the issues faced by UK hospitality industry during the period of
Covid 19 and its impact on their business performance: A study on Premier Inn
Research objectives:
• To identify the challenges faced by UK hospitality industry during the period of Covid 19
• To determine the impact of Covid 19 on business performance of Premier Inn.
• To examine the ways used by Premier Inn for overcoming the impact of Covid 19 on their
business performance.
• To evaluate the benefits that gained by Premier Inn by overcoming the impact of Covid 19
over their business performance.

Research Rationale
 The current research is about impact of covid-19 on performance of UK
hospitality industry that would help to develop the understanding and
knowledge. The goal of business organization is to increase business
performance by managing all functions and activities effectively. The
main reason of conducting research is to improve their personal and
professional knowledge.

Research scope
The scope of current research is effective as researcher will collect information by
selecting right topic. The person requires to have good knowledge and
understanding about particular topic which can help to remove all hurdles and
supports to accomplish business goals.

Literature Review
To identify the challenges faced by UK hospitality industry during the period of Covid
19.
 Hospitality has been hit hard
 Increased Spending due to Covid-19
 Job vacancies

Continue..
To determine the impact of Covid 19 on business performance of Premier Inn.
 Disrupted the world economy
 Loss of competent staff
 Low revenue
 Lack of patronage
 Repayment of loans and rent

Continue..
To examine the ways used by Premier Inn for overcoming the impact of
Covid 19 on their business performance.
 Warm welcome of guests
 Clean the hotel rooms from top to bottom
 Building and maintaining relationship with teams
 Fixing the public sanitization station

RESEARCH METHODOLOGY
 Research philosophy:
 Research approach
 Data collection and techniques
 Research ethics:
 Limitations of the research:

Continue..
Q1) What challenges faced by Premier Inn due to pandemic period? Frequency
a) Hospitality has been hit hard 20
a) Increased Spending due to Covid-19 15
a) Increases Job vacancies 15

Continue..
Q2) What are the impacts of Covid-19 on business performance of Premier Inn? Frequency
a) Disrupted the world economy 10
a) Loss of competent staff 10
a) Low revenue 10
a) Lack of patronage 10
a) Repayment of loans and rent 10

Continue..
Q3) To determine different ways could be used by Premier Inn for overcoming the
impact of Covid-19 on their business performance?
Frequency
a) Warm welcome of guests 7
a) Clean the hotel rooms from top to bottom 7
a) Building and maintaining relationship with teams 7
a) Fixing the public sanitization station 7
a) Caring and priority to their guests 7
a) Providing digital services 7
a) 24/7 hours services 8

CONCLUSION
From the report it can be concluded that Covid-19 has impacted on
organizational performance negatively as it created challenges to
operate their business and manage the activities. Due to Covid-19
hospitality industry being affected negatively as businesses has been
closed because of government changed regulations.

References
 Smart, K., Ma, E., Qu, H. and Ding, L., 2021. COVID-19 impacts, coping strategies, and
management reflection: A lodging industry case. International Journal of Hospitality
Management, 94, p.102859.
 Mehta, M.P., Kumar, G. and Ramkumar, M., 2021. Customer expectations in the hotel industry
during the COVID-19 pandemic: a global perspective using sentiment analysis. Tourism
Recreation Research, pp.1-18.
 Wieczorek-Kosmala, M., 2021. COVID-19 impact on the hospitality industry: Exploratory
study of financial-slack-driven risk preparedness. International Journal of Hospitality
Management, 94, p.102799.

Thank You