Impact of Covid-19 on UK Hospitality Industry: A Study on Premier Inn

Research Methodology

Introduction
 Research topic: “To identify the issues faced by UK hospitality industry during the
period of Covid 19 and its impact on their business performance”.
The changes are important for each market as it introduces the new products and
services in the market which influences the number of customers. In 2019, Covid has
been occurred that have been affected the environment and whole country negatively.
The pandemic was the serious issues due to which all businesses and life of individuals
has been affected negatively.

Research Aims and Objectives
Research aim: To identify the issues faced by UK hospitality industry during the period of
Covid 19 and its impact on their business performance: A study on Premier Inn
Research objectives:
• To identify the challenges faced by UK hospitality industry during the period of Covid 19
• To determine the impact of Covid 19 on business performance of Premier Inn.
• To examine the ways used by Premier Inn for overcoming the impact of Covid 19 on their
business performance.
• To evaluate the benefits that gained by Premier Inn by overcoming the impact of Covid 19
over their business performance.

Research Rationale
 The current research is about impact of covid-19 on performance of UK
hospitality industry that would help to develop the understanding and
knowledge. The goal of business organization is to increase business
performance by managing all functions and activities effectively. The
main reason of conducting research is to improve their personal and
professional knowledge.