Effect of COVID-19 Lockdown on Ryanair: A Critical Analysis

DISSERTATION

EXECUTIVE SUMMARY
In the business world, lock-down is considered as one of the biggest challenging factors
for the companies, whether they are public or private. From current study, it has been
summarized that Ryanair is facing the worst situation, because of pandemic lock-down. It has
deals with number of challenges, which is not that easy for any airline in the travel sector to deal
in appropriate manner, especially those who are operating ventures and running flights at
domestic level. Furthermore, from current research, it has been determined that the implications
of strategic suggestions in term of strategies and plans as well as approaches, airline has
overcome the situation. Along with these points, it has been summarized that researcher has
achieved the aims, by conducting appropriate research related to the topic. They utilized the best
research approaches like thematic data analysis, probabilistic sampling, etc. which helped to
achieve research objectives and aims.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
CHAPTER 1 - INTRODUCTION.................................................................................................5
Background of the research....................................................................................................5
Rationale of the Study..............................................................................................................6
Statement of the Problem........................................................................................................6
Statement of Purpose...............................................................................................................7
Significance of the Issue..........................................................................................................7
Research Aim............................................................................................................................8
Research Objectives................................................................................................................8
Research Question...................................................................................................................8
Background Information of the Company..............................................................................8
CHAPTER 2 - LITERATURE REVIEW....................................................................................10
Theme 1 – Studying the situation of Covid Lock-down and its impact on travel
industry.....................................................................................................................................10
Theme 2 - Impact of Covid Lock-down on Ryanair...........................................................12
Theme 3- Analyse the ramification of COVID- Lock down on airline.............................15
CHAPTER 3- RESEARCH METHODOLOGY........................................................................18
Research type..........................................................................................................................18
Research approach................................................................................................................19
Research philosophy..............................................................................................................19
Research design.....................................................................................................................20
Data collection.........................................................................................................................21
Data analysis...........................................................................................................................22
Ethical consideration..............................................................................................................23
Reliability and validity.............................................................................................................23
Research limitation.................................................................................................................24
CHAPTER 4- ANALYSIS AND FINDINGS.............................................................................26
Theme-1 Situation of the COVID Lock-down and its negative impact on travel industry
...................................................................................................................................................26

Theme 2: Covid Lock-down had negative impact on Ryanair.........................................29
Theme-3 Drastic ramification of COVID- Lock down on airline.......................................31
CHAPTER 5- RECOMMENDATIONS.....................................................................................35
CHAPTER 6- CONCLUSION....................................................................................................38
REFERENCES................................................................................................................................1

CHAPTER 1 - INTRODUCTION
Topic - A critical analysis to evaluate the effect and ramifications of COVID- 19 lock-
down on Travel industry in the Europe - A case study on Ryanair.
Background of the research.
In the corporate world, a company or industry has been impacted from varied
factors, including macro and micro. COVID-19 is the best example of external factor,
that effect travel industry, in varied terms (Pandey and Kumar, 2022). The spread of
corona-virus become the main cause behind lock-down, which affect the whole world,
including corporate world, in which different types of and size of organizations working
individuals and in partnership. Lock-down situation increase the level of pressure upon
organizations that are operating under specific industry and running businesses into a
particular market, where growth and success as well as failure factors are available.
Travel and tourism industry has impacted in several terms, due to Covid lock-down, as it
feels a lot of pressure that affect organizational performances. Lock-down as result of
COVID-19, create the worst environment worldwide, which drive the attention of
individual toward taking strategic actions.
Usually this factor impact economy, business world and living standard of local
people. Travel industry attempt to run venture sustainability and profitably, which is
possible when the management consideration towards external and internal factors are
appropriate. COVID lock-down is the best example of external factor that affect industry
in several ways (Škare, Soriano and Porada-Rochoń, 2021). The current research will
be based on Ryanair, which falls under the category of leading airlines in the travel
sector. The study will highlight in-detail information about pandemic lock-down impact
on company. It will also shed lights on key research approaches, that researcher will
take into their consideration, in order to achieve the aim and objectives.
The current research will shed lights on essential parts of a research, including
literature review and research methodology, which will be examined and determined to
address the issue. With the help of information and all the details, there will be key
aspects, which will enable researcher to analyse advancement that are done for

strengthening venture, and enable to handle operational as well as functional practices
after pandemic.
Rationale of the Study
The reason behind conducting the study is to conduct critical analysis, for
purpose of evaluating the affect and ramification of Covid Lock-down on travel industry,
where Ryanair is operating its venture. Lock-down is the main concept which defines
the overall situation of pandemic in the world of business (Munawar and et.al., 2021).
By conducting the research based on selected topic, researcher can analyse the extent
to which lock-down put impact on overall travel sector, including companies like
Ryanair, who are running their ventures in competitive manner, in order to achieve the
aim of business and key objectives.
Another reason to conduct the research based on Covid Lock-down is to identify
and then fill the gap, as research efforts to collect information and cover those data that
has not been earlier covered in previous study about the similar topic. Scholar will
address the gap in the current study, in appropriate manner, with consideration and
utilization of appropriate research methodology. With the help of this study, researcher
can reflect the overall environment of travel industry, that has been impacted from lock-
down as outcome of COVID-19 pandemic (Pan and Yue, 2022). The study will be
conducted for purpose of justifying significance and novelty of research. Along with
above reasons, researcher conduct current study, because of collecting data which
specify ways in which lock-down affect and approaches that company can take into
consideration, for purpose of overcoming that.
Statement of the Problem
Lock-down is the main issue that researcher need to study, because it impacts
the entire travel industry, and companies like Ryanair, establishing venture in the
current sector and taking initiatives to enhance customer satisfaction level. It allows
researcher to collect relevant data about the consequences of lock-down and
ramification related to the same (Rahman, Thill and Paul, 2020). It is quite essential for
the researcher to highlight the impact of Covid Lock-down and its outcomes that affect

travel sector, entirely, in different manners. With the help of current research,
researcher attempting to address the major impact of issue, for which they work harder.
By conducting research based on selected topic, scholar can enable readers to
comprehend the purpose and intent of overall investigation in appropriate and
systematic manner (Rume and Islam, 2020). It is essential for researcher to study the
concept and then draw final conclusion at the end of research in understanding manner.
Statement of Purpose
The purpose of the research is to evaluate the effect and ramification of Covid
Lock-down on Travel industry in the Europe. This helps in concerning the aspects which
are related to addressing the effects due to which the travel industry is been facing such
critical measures being denoted. The purpose of the dissertation is to deliver the
information regarding the topic which helps in enhancing the key concerns related to
evaluating the effects and ramifications of Covid Lock – down on travel industry in
Europe (Depellegrin and et.al., 2020).
The statement of purpose addresses the key concerns related to analysing the
effects caused by Covid – 19 on Europe. Covid – 19 has caused many distractions and
has caused adversities in the travel industry. This research has helped in providing the
key details regarding the analysis of the travel industry which has generated the scales
of effective imply of the travel rules and regulations (Bakar and Rosbi, 2020). The
purpose of the research has helped in developing and initiating the ramifications which
have been used within the processes of removing the restrictions and effects of Covid –
19 on travel industry. This is the basis as to how effectively and in efficient manner the
research has been prepared and the key points are developed within the research.
Significance of the Issue
The significance of the issue which has been addressed within the given report
and this helps in creating value for which the research has been done. The issue which
has been identified is effects of Covid lock – down on travel industry in Europe. This is
the major issue which Europe has been facing is the effects of Covid – 19 and
adversely the impacts regarding the lock – down issue which has been done on the

travel industry. This is the major concern and the issue which has been identified in the
research (Donthu and Gustafsson, 2020). There are aspects which have been
addressed as important and are initiating the points which are related to the impacts
and effects of Covid – 19 on Europe. This is the basis regarding the issue which is
significant within the research. This is the problem which has been arisen in Europe.
There are concerns which are related to addressing the issues and effects which are
related to knowing the effects of Covid – 19 on Europe. This is the basis which has
been identified for addressing the significance (Guan and et.al., 2020). There are
concerns which are related to identifying the prospects which are mentioned in the
Europe.
Research Aim
The aim of the research is to evaluate the effect and ramification of COVID Lock-
down on Travel industry in the Europe - A case study on Ryanair.
Research Objectives
 To study the situation of Covid Lock-down and its impact on travel industry.
 To analyse the impact of Covid Lock-down on Ryanair.
 To analyse the ramification of Covid lock-down on airline.
 To recommend strategies to Ryanair to overcome the impact of Covid Lock-
down.
Research Question
 What is the situation of Covid Lock-down and its impact on travel sector?
 What is the impact of Covid Lock-down on Ryanair?
 What is the ramification of Covid lock-down on airline?
 What are the strategies to Ryanair to overcome the impact of lock-down?
Background Information of the Company
The background of the company is that the Ryanair company is the Irish ultra-low-
cost carrier which has various platforms in different states and countries and this helps